Brand Building of Qinghai Zhu Jing Tibetan Medicine Group

In terms of brand building and protection, most drugs developed by enterprises have applied for national patents, which protects the intellectual property rights of enterprises, eliminates redundant construction and reserves space for enterprise development. Since 1999, Zhu Jing Tibetan Medicine has held many times of "Zhu Jing Tibetan Medicine Social Review Meeting", which allows patients who have taken Zhu Jing products to directly tell their therapeutic effects and feelings, evaluate enterprises and products, and greatly improve the reputation and social influence of products and enterprises. And invested more than 654.38+billion in national advertisements, and launched strong advertisements in mainstream media in more than 200 large and medium-sized cities across the country, which made the "Zhu Jing" brand deeply rooted in people's hearts and was rated as "China Famous Trademark" by the State Administration for Industry and Commerce!

Under the dual functions of market tempering and internal training, Zhu Jing Group has built an efficient management team and marketing team. Hundreds of offices have been set up in major cities across the country, and the sales network has covered the county-level market. Drugs have entered many hospitals and tens of thousands of pharmacies across the country, and their efficacy has been widely praised by doctors and patients. At the same time, the "Zhu Jingzhong Tibetan Medicine Training Center" was established to train Chinese and Tibetan medicine consulting service personnel all the year round. In recent years, with the strict management and rectification of the pharmaceutical market, the cost of raw materials and labor has risen, and the promotion expenses have risen. The sales in Zhu Jing have increased at an average annual rate of 30%.

"Six Unification", "Three Economies" and "Three Benefits"

There are many Tibetan medicine manufacturers in Qinghai province, but the market network is not perfect. At the end of 2005, under the proposal of Qinghai provincial government, Zhu Jing Tibetan Medicine Group took the lead in marketing integration of Chinese and Tibetan medicine enterprises in Qinghai province, and established a group purchase and sales manufacturer alliance. Based on the principle of "five choices and five non-choices", the group purchase and sales manufacturers alliance chooses drugs with good curative effect, poor curative effect, poor brand name and market feedback, credible, untrustworthy, moderate price and high price. Negotiating with major merchants and pharmacies in the name of the alliance can not only save the cost of terminal listing, but also settle accounts quickly. Establish a "national national medicine chain display counter" in pharmacies, display and display ethnic medicines in a centralized way, and uniformly equip consultants and interpreters who have been professionally trained in ethnic medicine knowledge. Through meticulous service, give full play to the advantages of Tibetan medicine in treating intractable diseases, so that the people can have exact medication guidance, treat them according to syndrome differentiation, and improve patients' recognition of Chinese and Tibetan medicines. The alliance of group buying and selling manufacturers realizes "three savings" and "three profits" with "six unifications": "six unifications" means unified procurement, unified terminal, unified training, unified publicity, unified sales and unified service; "Three savings" means saving manpower, financial resources and material resources; "Three conveniences" means convenient for manufacturers to sell, convenient for merchants to purchase, and convenient for patients to purchase medicines; "Three benefits" means the profits of manufacturers, merchants and alliances.

Zhu Jing Tibetan Medicine, Ministry of Health, All-China Women's Federation and China Women's Health Series Organizing Committee jointly established "China Family Health Popularization Project Health Service Promotion Center". With women and the elderly as the main body, health education, medical knowledge and medication guidance will be widely extended to urban communities to improve family health awareness and self-care ability. At the same time, "family standing medicine box" and "family health card" were distributed to 20 cities in 9 provinces and cities nationwide/kloc-0, and 300 family health call centers were established, so that ordinary people can enjoy intimate health guidance, preferential medical care, free physical examination and other services. Bring health into every community and every family.

Building "the Capital of Western Medicine"

In 2008, Zhu Jing Tibetan Medicine Group integrated the overall advantages of the group, concentrated its efforts on the industrialization, scale and intensification of Chinese Tibetan medicine, and established a perfect medical and health industrial chain integrating medicinal material cultivation, drug production, drug storage, drug wholesale sales and after-sales service. In terms of sales, we boldly developed and tried various sales channels and networks, established the Tibetan Cultural Center in Chongwen District, Beijing, which became a propaganda position for Tibetan culture and Tibetan medicine, and established the Zhu Jing Tibetan Medicine Chinese Medicine Clinic in Chongwen, Beijing, with equal emphasis on medicine. At the same time, Zhu Jingdeyu Health Restaurant was established, which combined Tibetan singing and dancing, Tibetan medicinal diet and China's diet health culture for thousands of years, and achieved good economic benefits. In terms of warehousing and logistics, the main building of Zhu Jing Tibetan Medicine Biological Park has been completed, with a total construction area of 19050m2. It will be built into a "western drug capital" and become a drug distribution center and storage center in the west, thus solving the problems of drug storage and logistics distribution in the west. In terms of after-sales service, Zhu Jingjianjie member club will be established to build the largest health management consulting platform in China, providing members with services such as health knowledge popularization, health management and intervention, disease treatment, medical guidance, medication guidance, etc., and implementing three-dimensional innovative member marketing, so that members can enjoy the lowest discount products and convenient and affordable services.