Drawing lessons from the development model of tea industry in neighboring provinces and cities, Lancang County, Yunnan Province may also use the "tea+"model to revitalize the countryside. The following is the countermeasure exploration:
1. Integrate new industries and change the traditional development model. The government should encourage the development of new formats and models such as tea+tourism, tea+culture and tea+e-commerce, and make every effort to promote industrial integration. In terms of attracting investment, we will give preferential policies such as tax incentives to related industries. For example, it is the general trend to develop a big health industry at present, and the tea industry is also a part of the health industry and should be integrated into the big health industry. This is an opportunity to endow the tea industry with more industrial connotations. At the same time, for tea-producing villages and towns, we can integrate resources to build a service platform combining tea tours with in-depth experience, explore a new mode of combining tea tours, develop a new generation of in-depth tea tour experience products, support the theme living function of big healthy holiday, and realize the integration of tea tour towns, industries, tourism and population.
2. Change the single, low-level profit model. The traditional tea industry is only a single planting industry, with low added value and low income of the people. However, under the new opportunities, it can be transformed into a high-level profit model, and the effect of driving poverty alleviation is very remarkable. For example, Pu 'er tea, a Pu 'er tea town with Pu 'er tea as its theme, can grasp the general trend that Yunnan is a national health care and old-age destination, and lay out tea industry, tourism industry, ecological agriculture, health care and old-age care industry, cultural and creative industries and so on. And use tea as a medium to incite billions or even billions of projects.
3. With the help of "internet plus", accurately grasp the market and consumption orientation. Based on the principle of market-oriented, consumer-centered, and benefit-first, we should strengthen marketing and promotion, build a new concept of China tea marketing and retail, promote cognition and culture with brand thinking, break through the shackles of China tea's complex, traditional, cumbersome and origin category thinking, make it simple, fashionable, simple and branded, and look for corporate brands and regional brands.