Tissot PRX series blue and gold mechanical watches.
Zenith Zenith CHRONOMASTER flagship series A38 18 replica watches
Henry Mu Shiyong invented the perpetual calendar electro-optical blue watch.
Swatch Center Pompidou Series Watches
GP Zippo Watch Cool Card (Casquette 2.0)
202 1 is the "dream year" of Swiss watches. According to the data of Swiss Watch Industry Federation, the annual export of Swiss watches reached 22.3 billion Swiss francs, a record high, 0.2% higher than the historical best record of 20 14. In the prosperous industry structure, bold style and jumping colors have become the mainstream of 202 1. So what will happen to watches in 2022? Every year in March and April, it is the time for watch brands to launch new products of the year, from which we can get a glimpse of fashion trends.
Style:
The reenactment of sports at low tide
The trend of sports in the past two years has dominated the trend of watches. Among them, the primary reason is the popularity of sports and health concepts in recent two years, which has had a far-reaching impact on fashion circles. Home office scene brings the trend of business and leisure style, and bold sports watches are obviously more in tune with it, which is followed by the marginalization of formal watches. Another reason is that since the second half of last year, the Swiss watchmaking industry has begun to recover strongly. Compared with regular watches, sports watches have different colors and materials, which can better meet the needs of an upward market.
But this trend changed in early 2022. Judging from the new products that some brands have released or begun to promote, more brands choose to keep the doctrine of the mean in sports style and pay tribute to the classics instead. It is particularly worth mentioning that, unlike previous replica watches for marketing reasons, more replica watches have chosen works with real historical background and deep feelings this year. For example, Zenith reinterpreted CHRONOMASTER flagship series A38 18 replica watches and Tissot's brand-new blue-gold PRX series mechanical watches with modern methods.
Panerai Radiomir Radiomir Series Navigation Experience Edition Watch: The watch case is 45mm in diameter and made of oxidized old fine steel and bronze, which reproduces the style of the first Radiomir Radiomir series watch in 1930s and thins it, making it glow with a contemporary style different from the previous one.
Tissot PRX series blue gold mechanical watch: As the brand's first integrated strap founded in 1978, PRX series has attracted much attention for its pioneering and classic design aesthetics, and has become a timepiece model in the "golden age". The watch is made of 18K rose gold with a triangular pit-shaped outer ring and a blue sun pattern dial.
Color:
Green fades out and blue is popular.
Green is the popular color of 202 1 watches. For watch lovers, if there are no Rolex "Green Water Ghost" and Blancpain "Fifty Change" in the collection, it seems that they are not so confident. Under the guidance of this group of brands with strong appeal, green watches can be seen in the main products of almost every mainstream brand. Of course, the liveliness and jumping of green make it particularly fashionable to match with sports style watches, so this wave of popularity and sports style have many mutual achievements. So it is not difficult to understand that the return of classic styles will also reshape the color pattern of watches.
The most popular watch color at present is blue. As one of the earliest colors used on the dial, the blue dial has always appeared in a classic style, which can be said to be naturally picked up with the trend of engraving. In addition, the wristwatch circle has been deeply involved in the topic of ocean for a long time. Pan Tong, an international color agency, previously released the popular colors in 2022, such as Catharanthus Blue, and wrote an extra script for the popularity of blue this year.
However, in the two years when green watches dominated the trend, Swiss watchmaking ushered in a market explosion. At a high base level, people in the industry are cautious about this year's watch market. Therefore, watch brands are likely to choose to do more "micro-innovation" in the same style of disk color, which may make the dial color hot spots relatively more, and it is likely that it is difficult to replicate the situation that a certain color is dominant.
Zenith Zenith CHRONOMASTER flagship series A38 18 replica watch: This watch came out in 197 1 year, and it didn't last long. It is affectionately called "cover girl" by antique watch collectors. The new product reproduces the classics in a modern way, replacing the fine steel material of the prototype watch with light and strong titanium, while retaining the original decoration.
Henry Mu Shiyong created the perpetual calendar electro-optical blue watch: this is a perpetual calendar watch that children can easily operate. 42 mm diameter, with transparent paint brand logo, first applied to perpetual calendar; At the same time, the innovator's perpetual calendar teaching edition wristwatch was launched, with a limited number of 20 watches, and the surface was covered with various notes and drawings, explaining the characteristics and functions of the perpetual calendar movement one by one and highlighting the brand humor.
Market:
Minority innovation has gradually become a climate.
Winners take all, perhaps the biggest feeling of fans about the prosperity of this wave of watch market in the past. Indeed, high-end brands such as Rolex, Patek Philippe and Vacheron Constantin use their influence and excellent marketing strategies. Not only are popular watches hard to find in the primary market, but a large number of non-popular watches flooding into the secondary market have further reduced the living space of many second-and third-tier brands. However, it is gratifying that in a prosperous market, there will always be opportunities for niche and innovation.
From the industry point of view, the rise of online marketing has made independent watchmaking brands have a similar starting point to mainstream brands to some extent, and Henry Mu Si's success in recent years is a typical example. Even the personalization of independent watchmaking brands has been sought after by many top users. For example, at the just-concluded Only Watch 202 1 charity auction, FRANCIS FORD COPPOLA FFC Blue, an orphan watch made by independent watchmaker P. Journe, was sold for 4.5 million Swiss francs (about 3 1.22 million RMB), second only to Patek Philippe Orphan Bell.
In addition, the use of various cross-border bold materials can not be a big trend alone, but when they are combined, the whole bezel becomes more and more interesting.
Swatch Center Pompidou Series Watch: Swatch and Pompidou Art Center re-interpreted six famous paintings with wrist canvas, showing their iconic features and details one by one, and thus launched a series of wearable artworks.
GP Casquette 2.0: The original Casquette was produced from 1976 to 1978, which led the fashion of watches at that time. The new product inherits the design language of the first representative model. The case is made of ceramic and grade 5 titanium, with excellent ergonomic design, which makes it feel lighter and more fit when worn. Limited to 820 pieces.