What will happen if Liu Xiang loses the London Olympics?

Of course not. Sports competition is about winning or losing. You said that if other athletes lost, their advertising products or aura would be finished. If Liu Xiang wins, what about the products endorsed by 1 10 meter hurdlers such as Robles, Du Kulei and trammell? First, there is only one. Someone always fails. As long as the strength exists, you can win back if you lose. If your opponent doesn't dare to ignore you, then you have succeeded.