Of course, Coca-Cola, as one of the products with the highest brand value in the world, can satisfy designers not only with its taste, but also with its Logo full of passion and vitality, aesthetic feeling and creativity. This used to be the source of inspiration for artists!
Coca-Cola has a date?
The name was given by Frank, the partner of founder pemberton. Robinson suggested that it not only contains two main components, but also has a very rhyming pronunciation, catchy and easy to remember. This naming has even become a popular trend of brand name positioning in contemporary western developed countries.
Frank. Robinson
A meaningless name composed of many western letters is considered as a very successful brand design as long as the name is pronounced loudly and has no unpleasant meaning. For example, OMO, Pepsi, Nikon, Kodak and other world-famous brands all belong to this type.
At the same time, as a classical calligrapher, he also considered that two capitalized C's would have a good visual effect in advertisements, so he wrote "Coca-Cola" in the popular Spencer font at that time. Instantly smooth and elegant feeling came to my face, so the original Logo of Coca-Cola was born!
What changes is creativity, and what remains unchanged is the initial heart.
The logo of Coca-Cola has been using the word "Coca-Cola" in Spencer cursive script designed by Robinson since 1900. Spencer's cursive script has a leisurely beauty, giving people a kind of elegant, coherent and streamlined beauty.
At present, the background of Coca-Cola logo is big red, and the white word "Coca-Cola" in Spencer cursive script is printed on the red background. The white line is elegant and beautiful, emitting a healthy and positive atmosphere. Traditional color, red and white, elegant and full of vitality, quite modern.
Although Coca-Cola updates its logo every ten years, it basically adds or deletes three highly iconic visual elements (Spencer font, standard cola red and curved ribbon). And this classic image has stood the test of time and built a century-old classic and eternity.
In some countries or regions, Coca-Cola will design a localized logo for the local language. Here are some examples.
It is worth mentioning that Coca-Cola Company launched a new Chinese logo for the Chinese mainland market in 2003, which was designed by the famous Hongkong designer Chen Youjian. The new streamlined Chinese fonts are more harmonious with the overall style of English fonts and trademarks.
New?
old
Uncover the Logo, and the Lohas spirit will naturally flow out.
An excellent brand Logo graphic is a symbol of business philosophy, production technology and product connotation. In the eyes of consumers, brand logo graphics and corporate logo are identical. The characteristics and design of the brand always revolve around the speed, accuracy and information of visual communication.
At present, the background of Coca-Cola logo is big red. Cold red is very eye-catching, revealing elegance and freedom, which makes people feel excited and a little cold. The white word "Coca Cola" in Spencer's cursive script is printed on a red background, which gives people a sense of fluidity, fully embodies the characteristics of liquid, and makes the whole design full of attractive vitality.
It not only identifies the characteristics of brand products, but also identifies the industry characteristics of the company, the visual and promotional characteristics of Coca-Cola? . The logo of Coca-Cola always conveys vitality to people who love it and inherits the business philosophy of "positive optimism and a better life".
During the 130 years since the establishment of Coca-Cola, Coca-Cola has not only developed into a household name brand, but also its logo has become one of the most well-known and easily recognizable trademarks in the world. It is precisely because of the complementary development of brand and Logo that the image of Coca-Cola is deeply rooted in the hearts of consumers all over the world. ?
Coca-Cola/ Coke
From the resounding brand name
To flowing and dancing fonts
Then express the brand characteristics with strong colors.
The change of Coca-Cola logo
All show its uniqueness.
Logo should not only be easy to read, write, recognize and listen to.
It must complement the brand.
This is the king of logo design!