To promote the sustained and healthy development of the cultural industry and empower the economy and society, we must attach importance to the supply-side structural reform. Starting with improving the quality of supply, we will provide more high-quality cultural products and services for the market and the public to meet the growing consumer demand. By attracting and creating new consumer demand, we can realize the sustained and healthy development of the cultural industry. Protect and continue the soft and excellent traditional cultural resources such as folk customs and folk arts, at the same time enhance the humanistic connotation and cultural value of cultural products, and achieve a win-win situation for cultural protection and industrial development.