Subsidized car for selling houses
On the evening of March 22nd, Evergrande Health (00708.HK) issued a profit warning announcement, saying that the net loss in 20 19 was about 4.9 billion yuan, which was further enlarged compared with1428 million yuan in 20 18, of which the net loss in new energy business was 3.2 billion yuan.
Evergrande Health said that the loss was mainly due to the expansion of new energy automobile business, which was in the investment stage, and the related expenses and interest expenses of purchasing fixed assets and equipment, research and development increased. At present, Evergrande has invested more than 300 billion yuan in car-making business, launched its own brand new energy vehicle-Hengchi, and is committed to creating a closed loop of the whole industrial chain of "production+technology+sales".
Unlike the rookie who has been continuously investing in building cars, Evergrande has been rooted in the real estate industry for a long time. According to the operating data disclosed by Evergrande 1 month, Evergrande Real Estate achieved the sales target of 600 billion yuan, and achieved the contracted sales of about 60 106 billion yuan.
At the beginning of this year, affected by the COVID-19 epidemic, China Evergrande took the lead in launching the "online house selling" model, and announced on February 16 that all properties in China would enjoy a 50% discount from February 18 to February 29.
According to the sales data released by Evergrande on March 5th, the contracted sales amount in February was 44.73 billion yuan, up about 108% year-on-year. The contracted sales area is about 565,438+038,000 square meters, with a year-on-year increase of about 65,438+054%.
According to the announcement, Evergrande has set a sales target of 650 billion yuan in 2020, with an estimated growth rate of 8. 1%.
Xia Haijun, president of Evergrande Group, said at the 20 19 investor performance briefing that "the sales revenue and profit of land projects will make up for the loss of car making".
Spend money to rebuild the car first.
Xu Jiayin, Chairman of Evergrande Group, said that the three-year investment budget of Evergrande's new energy vehicles is 45 billion yuan, including 20 billion yuan in 20 19, 500 million yuan in 20201year and 202 1 00 billion yuan, and ten production bases have been set up in China, Sweden and other countries.
Xu Jiayin said that the road for Evergrande to build a car is simply "combining buying and selling, making it big and turning it into good". Xu Jiayin said at the Global Strategic Partner Summit of Evergrande New Energy Automobile Group. "We bought all the core technologies we can buy, all the companies we can buy. Evergrande, which has nothing to build a car, has to take an unusual road, that is, change lanes and overtake. "
Xu Jiayin said that changing lanes and overtaking depends on continuous investment and the utilization of its own cross-border resources. Up to now, Evergrande has signed strategic cooperation agreements with Bosch, Magna, Mainland China, ZF, ThyssenKrupp, Jettaggart, BASF and other global top 60 auto parts enterprises.
Evergrande New Energy made a lot of investments in 20 19, Zhengzhou, Nansha, Tianjin and Shenyang. The investment projects are also "bought in buy buy" as Xu Jiayin said, from the research and development of hub motors, electronic controls and batteries to the vehicle production base and business sales.
Evergrande said that Hengchi's first car "Hengchi 1" will be launched in the first half of this year, and the full range of Hengchi products will be mass-produced from 202 1.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.