In response, Apple officially responded that this move is to protect users and prevent users from using inferior batteries, which leads to security risks. Xiao Lei found that as early as 2065438+March 2009, Apple indicated in its updated battery information in official website that the iPhone XR and XS series might pop up warning messages to inform users whether the battery is genuine or not. It is reported that the warning message does not affect the user's subsequent use of the mobile phone.
Xiao Lei searched on Taobao Tmall and Apple official website. Take iPhone X as an example. He can find batteries ranging from 150-300 yuan on Taobao. The price of over-guaranteed batteries in Apple's official and authorized stores is 5 13 yuan, of which Tmall-Apple's official authorized store is 453 yuan after subsidy. In other words, replacing a third-party battery can save users at most 360 yuan and at least 150 yuan, and the price difference is very touching.
Faced with such a high price difference, most people will choose a third-party battery when updating their batteries. Therefore, some media believe that Apple pops up a warning message after users replace third-party batteries, in order to restrict consumers from replacing third-party batteries, so as to guide consumers to replace expensive original Apple batteries and earn more profits.
Some media have repeatedly questioned that Apple's battery profits are too high. Earlier, Apple released a battery maintenance plan, and the iPhone battery dropped to 2 18 yuan. Patrick Moorhead Moorhead, chief analyst of Moor Insights, conservatively estimated that if the total number of users who changed their batteries through Apple's official discount in 20 18 reached about100000, Apple would still make a profit of more than 2 million US dollars (about150000 RMB).