Classification and writing
1, the theme should be clear, that is to say, what do you want to convey to the readers and what is your intention.
2. The materials should be appropriate, have a theme, and organize the materials around the theme. When you are looking for material, you will often find a lot of material. Among these materials, there are actually many materials that you don't need. So you have to choose one by one from the chicken feathers, make a reasonable choice, and finally choose the materials you need.
3, the angle should be novel, there are materials, you must choose the angle of writing. After things happen, different people will have different views from different angles. This is the so-called "from the side of the mountain, the height is different." As we all know, no one wants to see the same old story. This requires the writer to choose a reasonable and novel angle to write.
4, the title should be chic, the newsletter is written, and no one may read it. Because in this era, there is too much information, and no one has the time and patience to watch the news one by one, just picking and watching. Therefore, it is very important to attract people's attention if the news you write wants to stand out. So have a unique title, so that your words can be selected by the reader's eyes. Of course, a good title can sometimes make the finishing point of an article.
News headline making
1, if the title and the article are consistent, many people's titles and articles are not corresponding, that is, the title is the title and the article is the article, and there is no relationship between them. The key to this problem is that everyone wants to set the title better, but when setting the title, they are divorced from the theme of the article. For example, there used to be such a short message on the street, which was about street municipal management. The content of the article is to write how many illegal streets have been demolished, how much greening has been planted, and so on. As a result, his topic is "Inheriting Millennium Culture and Creating Charming Longhua". After reading the whole article, I didn't see any culture. But at first glance, I knew it was an appropriate title, because "strengthening cultural construction" is being mentioned from the central government to the local government. Obviously, this title is irrelevant.
2, easy to understand, the title should not be too obscure, because the reader is the general public, not experts and scholars, too obscure and too difficult to understand deviates from the requirements of news popularity. Some people like to show that they are literate and knowledgeable, deliberately procrastinate and use obscure words or obscure poems. Of course, it doesn't mean that prose can't be used as a title, but obscure poetry can't be used.
3. Use something expressive as the title. The so-called expressiveness means that as long as you look at the headlines, you will have psychological reactions such as excitement, emotion, anger and disgust. For example, the title of Han Han's early article "Taking a Bath in a Cotton Coat" is very expressive and makes people curious. It is really incredible to take a bath in cotton-padded clothes, which attracts readers to read this article; There is also the previous title "For Class 61 Brothers", which is worrying; Titles like this are all expressive titles.
4. Clever use of poetry as the title can not only deepen the theme of the article, add literary grace to the article, but also make the article have the value of literary appreciation. It's called killing three birds with one stone, but it doesn't pass. If you pass, you pretend. For example, in 2002, when the Yangtze River was polluted, Chutian Metropolis Daily published a newsletter titled "Rolling the Yangtze River to the East and Losing Water, Turbid Waves Makes People Worry".
5. Use several coordinate words skillfully as the title. The so-called coordinate words here are actually related to some extent. For example, a primary school teacher in a poor area, seeing the local lack of medicine and medicine, couldn't bear it, and taught himself medicine. After finishing his studies, he taught while practicing medicine. When teaching, he is very strict with his students and very kind. Of course, strictness is about his study, while charity is about his life. Later, the local media reported the teacher. The title of the report is "a famous doctor who is strict with his teacher and loving his father". Let's take a look at this title. Three unrelated words become related because of one person. These three words are actually the triple identity of the teacher. These three words describe the characters from three different aspects. Another example is Zhang Ailing's novel Lust, Caution and so on.
6. Use questions as the title. The advantage of this title is to ask questions directly and let readers follow the author's ideas to find answers. This title works well when writing negative news or facing a social problem. For example, who is the cutest person written by Wei Wei, this title directly guides readers to find the answer; It can be seen that this article is written for common social problems. Using interrogative sentences to make questions is actually asking questions and answering them yourself. In view of some negative news in society, this title can alert people and attract their attention. Cleverly use vague words that are easy to cause reverie as titles. This kind of title, I call it a gimmick title, and this form of setting the title is the most popular at present. It mainly takes advantage of people's unhealthy psychology, and people can't help peeping. For example, the title "My mother-in-law wants to sleep in a bed with me" looks scary, but after reading the whole article, you will find that this article is actually a very warm article. The main story is that my wife is on a business trip and my mother-in-law comes home to take care of her sick self. When she sleeps at night, she must sleep on the sofa. My mother-in-law was afraid that he would get sick if he caught a cold, so she added another quilt to the bed to let him.
7. Cleverly use homophones as titles. For example, reports of excessive heavy metals in Supor kitchen utensils are endless. One of them is Supor kitchenware: experts explode manganese again. In this title, the author skillfully uses the homonym of "Meng" and "Mn"; For example, a few days ago, an Italian documentary won the Golden Bear Award in Berlin. The news headline of the day was "Italian documentary, Berlin catches the golden bear". A discerning person knows at a glance that this "golden bear" and that "golden bear" are not the same thing.
8. It is a master key to directly use the words of the protagonist in the text as the title. Its advantage is that it will not be irrelevant, and it can also interpret the theme of the article well.
Choice of news angle
1. It is an eternal truth to keep pace with the times, to combine articles with the times, and to combine poetry with things. Keep up with the pace of the times, that is to say, what is the hottest point of writing at the moment?
2. From small to large perspective, that is to say, in the face of an event, the screenwriter generally does not summarize the course of the event, but selects a specific lens of the event and slowly unfolds it through a specific lens, just like a wide-angle lens, and gradually unfolds it to achieve the effect of catching a glimpse of the whole leopard. For example, the newsletter of a model worker commendation meeting in a certain place is very distinctive. Starting from the report made by the director of the Labor Bureau, I grasped the details of the director's bow to the old model worker, and wrote the respect and love of the society for the model worker from a small perspective. The headline of the news is "Bowing to Model Workers".
3. From the particularity, dog biting is not news, but man biting dog is news. Your donation 1000 is not news, but beggar donation 10 is news. Therefore, in the face of what happened, we should find out the particularity from * * *. For example, today, you said that I came to talk to you about how to write news, which certainly won't be news. If you say that a migrant worker goes to the street to give news writing lessons to government cadres, it is definitely news. On February 17, Global Times published an Indian news with a novel angle. It is about a slum in India, which is not only poor, but also dirty and messy, and even has no toilet. Men and women solved it on the spot. The government has never seriously solved it. Once, a foreign women married a man. On their wedding night, she found that there was no toilet in the area, so she was not used to it. She fled home the next day. This incident caused quite a stir in the local area, and the local government was forced to build the first local toilet. According to our habitual thinking, this news must be about how the government strives for funds for the people to build the first toilet. But think about it, what's more, there are still many places in China without toilets. Can building toilets become news? As a result, the reporter changed the lens and wrote a story titled "Indian bride ran to the toilet as a model", which spread all over the world.
Choose an angle from the forgotten corner. First, everyone will write anything that is sexual. If you want to write a good press release, you must be good at choosing an angle from a corner that everyone has forgotten.
Matters needing attention
1, don't talk too much, don't pick up a pen and say "under the guidance of xx, under the guidance of xx, under the correct leadership of xx", which is wordy but useless. News should be short and pithy, dry and not wet.
2. Don't jump to conclusions. When writing about a particular person or product, some people will never forget to write "He is really a great person, a noble person, and the most intelligent product, a powerful product." Actually, this is not right. News only shows people a certain aspect or even a certain point of the owner, and the conclusion should be left to the readers.
Many aspects of an event should be written according to the time sequence structure, that is to say, an event involves many aspects. When writing, the important aspects should be written first, and the minor aspects should be written later.
Read the manuscript several times and try not to have typos.