A, e-commerce professional training objectives:
Cultivate innovative compound electronic commerce senior professionals who master the basic theories and knowledge of computer information technology, marketing, international trade, management, law and modern logistics, have the ability to carry out business activities by using the network, and use computer information technology and modern logistics means to improve enterprise management methods and improve enterprise management level. The training objectives of counterpart enterprises meet the requirements of 2 1 century.
Second, e-commerce professional employment prospects
：
With the rapid growth of global e-commerce, the e-commerce in China has also developed rapidly, resulting in a serious shortage of e-commerce talents. With the number of netizens increasing at the rate of 100% per year, the shortage of talents in this industry is quite amazing. It is estimated that in the next 10 year, China will need about 2 million e-commerce professionals. From the practice of social investigation, most enterprises (mostly small and medium-sized enterprises) have entered the ranks of e-commerce. According to this phenomenon, small and medium-sized enterprises enter the ranks of e-commerce and urgently need e-commerce talents, so the employment prospects of e-commerce are promising, the national policy strongly supports the development of e-commerce, and the Ministry of Commerce also attaches great importance to e-commerce professionals.
Third, the direction of employment
(a), technical personnel job orientation segmentation:
1, e-commerce platform design (representative post: website planning/editing): mainly engaged in e-commerce platform planning, network programming, e-commerce platform security design, etc.
2. E-commerce website design (representative post: website designer/developer): mainly engaged in e-commerce website design, database construction, program design, website management and technical maintenance;
3. Art design of e-commerce platform (representative post: website artist): mainly engaged in platform color processing, word processing, image processing, video processing, etc.
(2), business personnel work orientation segmentation:
1, enterprise network marketing business (representative position: network marketing personnel): mainly use the website to carry out online business, network brand management, customer service and other work for enterprises.
2. Online international trade (representative post: foreign trade e-commerce personnel): use the online platform to develop the international market and conduct international trade.
3. Content services of new network service providers (representative position: website operation/supervisor): channel planning, information management, channel promotion, customer management, etc.
4. Promotion of e-commerce support system (representative position: website promoter): responsible for selling e-commerce systems, providing e-commerce support services and customer management.
5. E-commerce entrepreneurship: With the platform of e-commerce, the products and services provided by the virtual market can also directly provide services for the virtual market.
(3), comprehensive management personnel position direction:
1. Integrated management of e-commerce platform (representative position: e-commerce project manager): Such talents need not only a deep understanding of computers, networks and social economy, but also the ability of project management.
2. Comprehensive management of enterprise e-commerce (representative position: manager of e-commerce): mainly engaged in the overall planning, construction, operation and management of enterprise e-commerce.