Hospital planning copywriter is doing

Planning copywriter strictly speaking, is an unprofessional statement, planning and copywriting is two kinds of work with essential differences. Often said copywriter from the advertising industry, is "advertising copywriter" short, translated from copy writer. Mostly refers to the form of advertisement information content performance with rhetoric, there are broad and narrow sense, broad advertising copywriting, including the title, body, slogan writing and the choice of advertising image with; narrow advertising copywriting, including the title, body, slogan writing. Because of the different nature of the company, unit, engaged in planning copywriters have different work arrangements.

I, the hospital's planning copywriter's main work is as follows:

1, responsible for the promotion of the hospital's image, the hospital's promotion of specific products;

2, responsible for the market publicity and advertising publicity planning responsible for;

3, organization and implementation of various market promotional activities;

4, the internal publications of various departments, newspaper editing;

5, responsible for the entire planning of the hospital website, including page planning, activity planning;

6, independently complete the hospital website keyword landing page soft copy and website information of various types of copywriting;

7, can independently complete the brand, therapy technology, and other types of network page topic planning, writing, arranging, and guiding the design;

8, do a good job of existing Project network maintenance work, to bidding, consulting and other positions to provide planning ideas and planning publicity and promotion proposals;

9, to complete the leadership of other work content.

Second, the hospital's planning copywriter job requirements are as follows:

1, college or equivalent or above, graduated from advertising, Chinese, journalism, medicine or marketing related majors;

2, good writing skills and aesthetic, good activity planning ability, solid Chinese writing skills;

3, familiar with the advertising and media publicity, have strong Independent operation and understanding ability, strong logical thinking ability, clear writing ideas, structured and creative;

4, rigorous work, serious and responsible, with a strong sense of teamwork, good coordination skills and affinity, down-to-earth, able to withstand strong work pressure;

5, copywriting and planning of successful cases is preferred.