With the improvement of people's living standards, health awareness is also getting stronger. Science tells us that most diseases are caused by a lack of health and health knowledge, low personal health literacy and poor lifestyle and behavioral habits and many other reasons, these conditions also affect personal health, family health and social health.
Qingliu Health Bureau proposed to cooperate with the Radio and Television Bureau **** with the creation of a health column. The column is designed from preventive medicine, disease diagnosis and treatment (including Chinese medicine diagnosis and treatment), maternal and child health, food safety, public **** hygiene, environmental health, etc., combining medical health and daily life, studio, location interviews, expert interviews and lectures on special topics. Dissemination of scientific, intellectual, educational and service-oriented health knowledge, introduce the audience to the concept of health in life, and guide the public through the healthy concepts, behaviors and activities for themselves, others and even the whole society to create a healthy and happy living environment.
I. Column name setting.
"Health Clearstream", "Kowloon Health", "Health Online" and other names for reference, to be selected by the leadership and formulated according to the program.
Second, the column positioning.
The program to "spread the concept of health, build harmony, integrity and health" as the theme, with the help of the comprehensive means of communication of the television media and dissemination of the advantages of news, features, interviews, lectures, public service announcements and other means of television, publicity and health education initiatives, popularization of health and health knowledge to improve the general public health awareness, and to enhance the health of the masses, and to improve the health of the people. The general public health awareness, care and care of people's lives and health, service local economic and social development. At the same time, in accordance with the people-oriented, promote scientific development, promote social harmony of the times, a comprehensive display of medical and health system style construction results, between doctors and patients to build a bridge of communication, understanding, and strive to build a harmonious health, integrity health.
The program is based on the actual work of health education, oriented to the theme of a harmonious society, closely linked to the pulse of the reform and development of the medical and health system, the integration of journalism, science, knowledge, education, service in one, for the county's health education initiatives and medical and health system reform and development to provide a strong support for public opinion, to provide the general public with scientific knowledge of health and comprehensive and timely health services for the construction of a harmonious doctor-patient relationship, and to promote cleanliness. The company's website is a great source of information about the company's products and services, as well as the company's website and its website.
The purpose of the column.
1, advocate the spirit of science, improve health awareness, health knowledge, provide health services.
2, show the results of the health care system, improve the relationship between doctors and patients, and build a "harmonious health, integrity health.
3, a comprehensive display of medical institutions at all levels of excellent hardware environment, advanced technology, modern management and quality services, focusing on the promotion of new technologies, new therapies, famous doctors, famous specialists, to provide the public with convenient, fast medical information services.
Four column features.
The program will comprehensively publicize the work of our county public **** health sector dynamics in terms of form and content, popularize personal hygiene, health knowledge, explain the prevention, diagnosis, and treatment of the current prevalent diseases. For the local people to present a local health column. Therefore, the characteristics of this column should be reflected in:
1, so that the masses understand the latest health developments, health policies and so on.
2, so that people can maintain a healthy body and a good state of mind.
3, popularize the basic knowledge of health.
4. Will focus on preventive measures for various diseases.
V. Content and form of the column.
The column adopts a block structure, under the general name of the column, with different sub-columns way to enrich the content of the program, rotate the broadcast, increase or decrease at the right time.
1. Healthy life: Through the knowledge of clothing, food, housing and transportation, or practical examples in life, it comprehensively introduces how to have a healthy life.
2, seek medical advice: can be over a patient or the audience's physical disease problems introduced a disease causes and precautions. It can be through experts or hospitals jointly.
3, the old and young column: a comprehensive introduction to the scientific feeding of children, education and the elderly diet and health care.
4, disease enters by the mouth: a comprehensive talk on dietary hygiene, habits, methods, knowledge.
5, wrong habits: a small common sense of the sub-columns, the introduction of most people do not understand, do not know the error of common sense and habits of life.
6, therapeutic menu: the introduction of a simple therapeutic dish. This dish has beauty, lipid, fitness and other aspects of the effect of the efficacy. Specifically show the selection of ingredients and practices of the dish.
7, life resources: the introduction of water, steam, oil and other life in the use and contact with resource knowledge and saving tips. Let the whole society have the concept of protecting and saving resources.
8, the answer to the question and answer: through experts or information to help viewers answer questions or problems in life.
9, science and law: invited experts from health-related departments, according to the county realities, do on-site case study, explain the "Food Safety Law", "Prevention and Control of Infectious Diseases Law", "Public **** place management regulations" and other health-related laws and regulations.
10, Prize Interactive: This column is divided into two aspects, one is the audience in the health of good advice or tips we can give awards. The other is a health knowledge question at the end of each program. Audience letters or information to answer the prize.
Sixth, program sources and promotion methods.
1, by the county medical and health units to provide column topics, and designate the relevant person in charge and liaison, reported to the Health Bureau, according to the unit's own actual situation and demand, to decide on their own to organize the production of the relevant health program content, **** 12 issues per year.
The specific breakdown is as follows:
① County CDC II.
② County Hospital Phase II.
③ County Hospital two phases.
④ County Maternal and Child Health Center, two phases.
⑤ County Health Supervision Center, two phases.
⑥ Community Health Service Center Phase II.
2, according to the annual health festival, seize the "slogan", "theme" to produce the relevant programs every year health day.
Such as March 24 World Tuberculosis Day, April 7 World Health Day, May 31 World No Tobacco Day, October 8 National Hypertension Day, December 1 World AIDS Day and so on. Each year's health day its theme, slogan are different, so in the production of the program to choose the entry point is also different. For example: September 20 is the "National Dental Day", the theme of 2012 is "healthy mouth, happy family", you can go to the hospital to interview dentists, go to kindergartens, schools to learn about students caries, toothbrushing, etc., go to the shopping malls to interview the people how to choose toothbrushes, toothpaste, etc., so that you can produce a program about the health day. etc., so that you can produce a popular science program about "protection of teeth".
3, by the news topic led to popular science programs, to understand the news behind the scientific knowledge.
Catch news topics related to health content, interviews with medical experts to bring out the topic of science. Such as the occurrence of a collective meal, due to food poisoning news events, the reporter rushed to the front line to understand the patient's condition and asked the scene to rescue the doctor to explain the relevant knowledge, the production of a real program.
4, into the school, community and business.
School health education is a very important piece of health education, to strengthen the health education of young people, physical and mental immaturity of students is very necessary. Streets, community rooms broadcast health science TV programs, the streets and neighborhoods of the residents of health knowledge is an indispensable aspect of community health education. Therefore, through the streets and community co-production is also a good way to publicize.
VII.
The health section is recorded and rebroadcast, 10-20 minutes per issue, one issue per month, the first Friday of the month premiere, the other three Fridays rebroadcast.
Eight, the organization.
Organizer: Qingliu County Health Bureau, Qingliu County Broadcasting Bureau.
Co-operation: the county's medical and health units.
Part II: health column planning program
To further improve the level of Weining TV station, give full play to the TV as today's mainstream media. Role, Weining TV will be in 20xx on the TV program "Health Online" for the revision and repackaging, Weining TV will continue to do a good job "Weining News" column under the premise of gradually improving the production, broadcasting and promotion of the column.
"Health Online" column is an important way to publicize the county's radio and television, health, food safety and other publicity. To a large extent to enhance the closeness of the program, participation, mobilization of social forces to see the enthusiasm of the column, in the publicity of the county health, food safety and other content at the same time, invariably also improves the ratings of the county station's self-run program and the level of the station. Now planning the "Health Online" column for rebroadcast, and raw newly established column group, leadership and staff are as follows.
(a) column leadership group:
1, director: xx
2, producer: xx
3, co-ordination: xx, xx. (Responsible for the column staff scheduling, co-ordination of the work)
(b) column members group:
(2) column members group: <
1, xx (responsible for the planning of the column, choreography and other related work)
2, xx (responsible for the column of the scene choreography, filming and other related work) Xiao Guilin (responsible for the column of the studio guide, filming and other related work) Zhao Feng (responsible for the column of the group of hosts, appearances and other related work)
3, xx (responsible for the section of the group of hosts, appearance and other related work)
3, xx (responsible for the section of the group of hosts, appearance and other related work).
4, xx (responsible for the column group hosting, appearances and other related work).
5, xx (responsible for the production of the column group, outside the host and other related work).
6, xx (responsible for the column group's location shooting, guide and other related work).
7, xx (responsible for the program group's production, broadcast and other related work).
8, xx (responsible for the program group's production, broadcast and other related work).
Other personnel can be deployed by the bureau (station) leadership as needed.
(C) column logistics group:
1, xx (responsible for the column group of logistics-related work).
2, xx (responsible for the column's logistics-related work).
Part III: The planning program of the health column
This planning from the preventive medicine, family health, environmental health, food safety and other aspects of the column design, medical health and daily life well combined, studio, location interviews, expert interviews and scenario performances combined.
I. Column Background.
"Health Online" will be a local health science program, but also a social public service program, according to the actual situation of the pharmaceutical companies combined with the positioning of the column tailored to the clever combination of health dynamics, medicine publicity and disease knowledge of the explanation of the combination of the authority of the health sector and medical experts, the popularization of science on television and the market for commodities to achieve a perfect The balance is perfect.
The program aims to popularize health knowledge and advocate personal health, and is full of knowledge and fun.
The goal of the program.
Every planner wants to do a good job with his or her program, increase its social impact, and expand its audience. The planning also strives to make the program "everyone wants to see, everyone benefits" health knowledge popularization columns, to explore a feasible way for the station's own columns, for the future of other types of columns to accumulate experience.
Column characteristics.
This program will comprehensively publicize the work of the county public **** health sector dynamics from the form and content, popularize personal hygiene, health knowledge, explaining the prevention, diagnosis, and treatment of the current prevalent diseases. For the local people to present a local health column. Therefore, the characteristics of this column should be reflected in:
1, so that the masses understand the latest health developments, health policies and so on.
2, so that people can maintain a healthy body and a good state of mind.
3, popularize the basic knowledge of health.
4. Will focus on preventive measures for various diseases.
4. Program Format.
The program will be told by experts, on-site diagnosis of cases in the form of program form in front of the TV audience. The hosts to record in a factual style objectively.
V. Target Audience.
Television program is to do to the audience to see, the audience is the ultimate consumer of the program, from this point of view, the television program as other products, the production process to understand the needs and preferences of consumers, for different consumer groups tailored to different products, so that consumers will accept.
Sixth, the basic structure of the column.
1, the program guide: by the host and the experts talk in the form of speech, introducing the column of health, health topics, in the form of discussion to point out the theme, and on the actual cases of prevention beforehand, on-site diagnosis, on-site treatment unfolded one by one.
2, the host of the crosstalk: the host's style should be done with the activities of each issue, the characters match to give people a comfortable and friendly feeling.
3, the actual case: after choosing a good topic for each issue, it involves on-site analysis and diagnosis of the case, as well as preventive measures.
4, the next program preview: the content of the next program, invited experts and participants of the brief introduction.
VII.
A section of the overall planning is to ensure that the overall program production according to the expected goal of step by step forward and development will not be lost. The content selection is as follows:
1, timely health developments, for the masses to interpret the latest health policy.
2, easy to understand health knowledge, the popularization of health knowledge to the masses.
3, expert on-site consultation, closer to the distance between the masses and experts.
4, follow-up visits and feedback, focusing on the collection of public opinion, to strengthen the applicability of the program content.
5, the content of the program and the current focus of health prevention, the current period of the prevention of recurrent diseases combined.
And specific program planning is an important guarantee of the success of each program. Here the project, content arrangements mainly refers to the planning arrangements for each program.
VIII. xx "Health Online" implementation steps.
1, to determine the medical experts to be invited or the relevant person in charge of the health sector.
2, according to the medical experts or health department related to the person in charge of arranging a reasonable column topic.
Part IV: The planning of health columns I. Prospect analysis. Society has entered the era of health care, the column aims to focus on health, spread the concept of health care. Dissemination of health and wellness knowledge, alleviate sub-health. Common misconceptions analyzed. Target audience: people in a state of sub-health. The target audience: people in a state of suboptimal health. The first time I saw this, it was a very good idea for me to go back to my old school, and I was able to do that. The majority of middle-aged and elderly groups. The column design. 1, the name of the column "" life "" body "", health, body. 2, air time, every Saturday first broadcast, Sunday rebroadcast. Duration 20-30 minutes. 3, the program can set the content of the outline. The entire program is divided into two sections, "Healthy Oxygen Bar" and "Medicinal Food Workshop". The content includes the following aspects: (1) middle-aged and elderly fitness exercise teaching - health more exercise, do gymnastics is very fit. In this piece there can be a variety of types of activities to adjust, such as the elderly to learn Tai Chi, etc., can be made into a reality show mode or made into teaching clips to explain. (2) well-known experts lecture - classroom format. In the choice of experts can be each program for different groups of people to make flexible choices, such as for women can be invited to the beauty and fitness teacher. You can also do weight loss topics in this section. For housewives can talk about the nutritional aspects of the collocation. Can be aimed at alleviating the conditioning of sub-health to teach and so on. (3) combined with Chinese massage, health care, live teaching, live demonstration demonstration. Real-time health information, in a simple and easy to understand way of expression of the latest health care information to the public, with the season, and the current need for health information dissemination, enhance the practicality of the establishment of a loyal audience. (4) Semi-interactive columns on mental health, analyzing the manifestations of various mental illnesses and methods of self-control and treatment of modern people. (5) Teaching the production and efficacy of various seasonal medicinal diets, as well as teaching people to recognize various ingredients.