1, community group buying platform positioning accurate
Business to do community group buying, basically the principle of proximity, from their own familiar area to start, so you need to locate their own group buying can cover the region, clear target community, the initial stage of carrying out, according to the piece of area can be layer by layer of development, through the deep plowing of a community or a few communities to run through the process, and then After grinding the operation team, and then finally try to expand. Never blindly go after the number of communities, the number of users, and ignore the internal operation of the group-buying platform, to create a good benchmark community before expanding, in order to save a lot of money.
2, the head of the management and assessment
Many community group-buying platforms, are trying to go to the head, think the loss of the head, for the loss of community group-buying platforms is great. But if we carry out the early stage, the formation of a strict head training system, as well as head management program, can be very good to avoid this problem.
In addition, the group-buying platform also needs to have a perfect head assessment mechanism. Through the reward and punishment system, to improve the enthusiasm of the head, need to develop a perfect kpi reward and punishment program, according to the stage of consideration to take the end of the elimination system to continuously optimize the head of the team.
3, optimize distribution
Community group buying mode, itself is light volume, so we need to reduce logistics and distribution costs, and do a good job of the "last kilometer", shorten the distance between the product and the consumer, according to their own situation, optimize the distribution line, enhance the capacity of a single trip to try to save delivery costs.
Second, the way of community group purchasing
At present, the community group purchasing generally have self-operated, franchise, alliance three ways, each team according to the actual situation and resources to choose.
The first, self-management
Self-management is to find their own products, their own brand, their own to do the supply chain, and then build their own channels, buy the system, go to the operation, the team long. Self-employment is relatively high pressure, the resources and capital and manpower investment requirements are relatively high.
The 2nd kind, join
Join is to lead their own team to join directly, cooperate with others, sell goods is good, but try to integrate them. This is called joining, this way as much as you can earn their own money, may join will become a team leader, a head, a joint venture. Or a very important shareholder.
The third kind, the alliance
Alliance only use other people's supply chain, cooperate with him, he provides products, we to sell. But to protect my team resources and my data, the brand and my IP independence, this development is called Unionized join the way, we both retain his personal influence, but also can cooperate to assist. Directly *** enjoy the supply chain and community group buying experience.
Three, the distribution of community group purchasing is how to solve
Community group purchasing distribution how to solve the problem is very important, at present, the mainstream logistics and distribution of community group purchasing include: self-supporting distribution and outsourcing distribution.
1, self-managed distribution
Community group-buying platform according to the size of the enterprise, personnel, designated standardized operating procedures; according to the volume of orders and product characteristics and the head of the distribution of different regions, the scientific and intelligent logistics line. Through the vehicle optimization arrangement to reduce distribution costs.
In addition to this, standard operating procedures should be developed: the platform according to the vehicle volume, community group sales volume set to complete the line, the driver is responsible for the line. Specifically, the choice of line is generally through the existing community groups for geographical division, generally about ten groups per line.
Self-operated logistics and distribution, should be based on their own have a logistics base, or to seek logistics parties for resource integration. If there is no logistics resources, in the initial stage, it is best to use six to eight percent of the turnover of the logistics distribution franchise mode and contracting mode of resource integration, to reduce the logistics costs of the platform, or through outsourcing operations to achieve the rapid growth of the platform.
2, outsourcing distribution
In the logistics distribution link, the use of outsourcing logistics distribution, you can use cargo pull, local bulk logistics team. Community group-buying platforms need to carry out control of third-party logistics, the development of appropriate rules and requirements, such as pick-up time, delivery time and service attitude and so on. Logistics outsourcing can be used community group billing, trolley 15 dollars for 1 group. In addition, when the group has just opened and the group sales are low, negotiate with the driver or the third party, according to the distance zoning to billing.
Relative to self-managed distribution, third-party logistics and distribution drivers have many shortcomings, such as mobility, is not conducive to supervision, etc., and third-party logistics and distribution driver distribution process can not be monitored, so that the head of the group can not be guaranteed to pick up the experience of the driver can not control the process and quality of service. After the platform business into the right track, it is still recommended that the platform to use the logistics and distribution contracting system to distribution operations.