Days like a white horse, I believe we are full of expectations for the upcoming work life! Write a good plan so that we will not make efforts to lose our way oh. Then you really know how to write a good plan? The following is my personal work plan to help you organize the marketing department, I hope to help you.
After less than 2 months of hard work, the marketing department from the formation to quickly carry out the work, get the strong support of the leadership, especially the x leadership directly lead the marketing department, in the whole hospital with the greater achievements.
xx year's basic work includes: marketing department staff recruitment and set up, job duties to determine the hospital all kinds of posting promotional materials update; advertising design and production; website 'design and production; hospital dynamic preparation and distribution; planning two large-scale free activities for free clinic. In December 28th with the street office to jointly engage in a large-scale cultural evening, publicize the hospital culture. With the street offices, the new city police station, Jiahe police station, the new city elementary school to carry out the association.
Data: 9 large-scale clinics, the distribution of more than 70,000 copies of publicity materials, the production of 30 bus ads, the printing of health promotion materials 75,000 copies, the production of 13 battery car ads, the marketing department of the new 4 people (including the director).
I. Existing major problems:
1, personnel: the Ministry of Marketing is still missing 2 people establishment. One person specializing in running communities, factories to contact the medical examination, one person engaged in text editing planning. Service center is still missing 1 person collaborative customer service.
2, hospital services have improved, but the overall service is still poor, especially the attitude of the medical staff still have problems.
3, the hospital guest workflow has not been established.
4, the patient guest database has not been established, not fully utilize the existing guest information.
5, the guide training is not in place.
6, the overall efficiency of the marketing department is not high, individual staff work without initiative, no enthusiasm, free and loose.
Second, the main work in 20xx
1, the establishment of a dynamic, innovative marketing team, the work requires pragmatic, innovative, efficient, clear their responsibilities and specific tasks.
2, the establishment of the hospital's internal market customer service system, including doctor and patient guest data files, return visits to deal with, open to potential guests, the accurate explanation of dissatisfied guests.
3, the establishment of standardized service system, including service standards, service etiquette, service language, standardize the language and behavior of medical staff.
4, the creation of "New Health" semi-monthly magazine.