Brand naming according to the brand's positioning and industry characteristics, for their products a loud name, easy to remember, relevance, is the beginning of the success of a brand, catchy, easy to disseminate, naming has the following characteristics: place names, animal names, plant names, interesting combinations, like the Yangtze River, the Yellow River, the Golden Monkey, the Tiger, the Apple, Lavender, Motorola, Coca-Cola, Lenovo.
Brand culture brand culture is a new product and the soul of the new brand, according to the enterprise or product characteristics and features of the combing and refining the refined brand culture, shaping the core competitiveness of the product brand, with the brand culture to influence your consumer groups, such as: advertising slogan, participation in advocating public welfare, brand culture is an important element of the impact of consumer memory, people will generally remember the advertisement associated with the brand. Such as: this year's holiday is not a gift, gift only to send Platinum, life can be more beautiful - the United States, mastering the core technology - Gree, sincere to forever - Haier.
Brand promotion and communication
There are many ways to promote and communicate the brand: new product launches, exhibitions, public relations activities, media. Brand precision communication, in order to play a good effect, at present, print, television, network, cell phone media options are numerous, according to the positioning of their own products, choose the precise media communication group, dissemination, in order to achieve accurate promotion and dissemination of the effect.
New product launch promotion will be suitable for most of the products listed on the market to do promotional activities, according to their own enterprises to promote the budget, designed to meet the budget specifications of the conference, generally in the selection of venues, authoritative guests or stars, the choice of media and supervision, the conference content design, content planning of press releases, etc. to do a good job in choosing and designing, in order to achieve the purpose of the launch of the expected results.
The exhibition is generally a more direct way of exhibition and marketing, is a better marketing model, such as Canton Fair, in the exhibition, should be done to suit their brand positioning characteristics of the decorative design, highlighting the exhibition show professional, atmospheric, simple and practical. For example, the positioning is to show the brand image and brand product technology, or to show the brand type strength, in the display design and placement, close to the professional and humane, easy to visit the exhibition to explain and negotiate, leave a message.
Public relations activities is the most common communication marketing in recent years the way many brands spread, such as: industry summits, forums, exchanges, public service activities, new product promotion, public relations activities for the establishment of the brand and marketing brand plays a very critical role, such as some products only do activity marketing and conference marketing, to generate great sales, such as Bazi mattress, and face the government and enterprises for consumer products, are suitable for activity marketing and marketing. Groups of products, are suitable for event marketing communication.