First familiarize yourself with the rules of the platform you want to do, then prepare the information to register.
Fewer funds can do amazon no source mode.
Amazon no source is the domestic products, through the collection of price increases to move to the Amazon platform above the sale, because China is a manufacturing country, many products in the domestic purchase price is relatively low, and then sold at a high price to consumers in developed countries and regions. General markup from 5-10 times up, if the explosive products, the price can even be added to 10-20 times, its profit margin is very large. In addition to do Amazon no source online store, do not need to sellers really have a source of goods, its goods are in the network above, because the seller does not need to hoard, stock, and do not need to rent a warehouse or buy a warehouse, and therefore can be a large reduction in the cost of opening a store as well as saving human labor costs.
A first distinction between foreign trade and cross-border e-commerce
①Now most of the foreign trade through the network communication, can be understood as foreign trade e-commerce; but the entire foreign trade transaction process and the traditional foreign trade and there is not much change, all contain inquiries, quotations, orders, production, transportation, chartering and booking of ships, customs inspection, foreign exchange settlement and cancellation, etc., the foreign trade e-commerce transactions are all offline.
② cross-border e-commerce refers to the different customs of the main body of the transaction, through the e-commerce platform to reach a deal, payment and settlement, and cross-border logistics delivery of goods to complete the transaction of business activities, the sales model can be compared to the "international version of Taobao", the difference is that with the help of foreign platforms (eg: Amazon, ebay,) or our Tobox also), the sales model can be compared to the "international version of Taobao", different platforms. The difference is that with the help of foreign platforms (e.g. Amazon, ebay, our Tobox) or domestic to foreign sales platforms (Alibaba, Sizzler, etc.), cross-border e-commerce is done directly online. There is also a difference between 2B and 2C in terms of customer unit price, 2C orders are mostly small quantities, or even single pieces, 2B customer unit price is generally higher.
Two, cross-border e-commerce platforms which have what can be done by individuals
Cross-border e-commerce platforms can be divided into different types such as B2B, B2C, C2C, M2C, etc., but in general can be categorized as 2B, 2C two categories.
①2B platform: mainstream Alibaba International, AmazonBusiness, Dunhuang, TradeKey, Made in China, EC21, Global Sources, etc., these platforms buyers and sellers are basically the main body of the enterprise, the main field of business is also different, according to the need to choose it.
②2C platform: 2C platform *** with the same characteristics of the buyer is basically an individual, the order is mostly small quantities, or even a single piece; sellers, then the main body of different types, large and medium-sized enterprises or brands, but also small and medium-sized enterprises and individuals, so if you are trying to do it yourself, these are more appropriate, about this type of platform, I always also knotted a few of the mainstream, look down
three, Market selection
First look at the market and then select products, each market has its own characteristics, popular product categories are different. Now do more is Europe and the United States and Southeast Asia market, of course, there is no lack of strength sellers will layout multiple markets at the same time, multiple channels and platforms.
Four, select products and store
It is recommended to use the company to open a store, and trademarks are the same trend. If an individual partnership, you can also register a company, after all, the cost is not high, in a few years maybe cross-border e-commerce platforms are required to sellers for the company! By then it will be more trouble to register.
Open store: third-party platform + self-built mall clever combination
For sellers just involved in cross-border e-commerce, it is recommended to choose a certain volume of third-party platforms. These platforms have mature rules, and these rules are based on the platform's long-term experience, which first protects the interests of buyers and then maximizes fair competition.
In addition, third-party platforms have high traffic and natural traffic does not cost money, of course, you have to do promotion to attract traffic to increase the flow of words is certainly need to pay. However, the bad thing about third-party platforms is that the bigger you play, the greater your strategic pitfalls, it's hard to say which day, one of your inadvertent mistakes, the platform will shut you down, with the WeChat public number was micro-envelope a reason.
If you are in a position to do so, you can also build your own mall, so these pitfalls do not exist. But then again, the self-built mall is not begging for traffic but to do brand endorsement, its significance can never be simply understood as sales, because online means that in the promotion and dissemination of information in the state, so the first function is the dissemination of information, followed by the transaction.
Specifically, how to open a store on each platform, how to build a self-built mall here will not go into detail, to the shallow this is the platform rules, to the deeper to explore, this is the problem of operational strategy, one or two words is difficult to say, so this need to explore.
Selection, selection is always the first step in the development of marketing, and marketing is, of course, for the final sales service, so the selection of cross-border e-commerce is the top priority!
The first thing you need to do is to pay more attention to the platform's hot products and familiarize yourself with the platform's product selection rules, of course, according to the local market demand and consumer preferences, combined with your own strengths to develop products is the best. Finally, with product development thinking and a clear understanding of the market and the method of product selection is the basic requirements of each cross-border e-commerce practitioners.
Fifth, promotion: the foundation is a good product
Product promotion mainly has the following five ways:
Social media marketing
Paid traffic marketing
Industry community marketing
Opinion Leader Marketing
coupon and deal temptation marketing
Sixth, logistics: 4 aspects of the choice of the right logistics company
Supporting the development of the product is the best. aspects of choosing the right logistics company
Four points to choose the right logistics company
First, look at the history of the company
Second, look at the company's service channels are comprehensive. First, different goods need to choose different logistics, for example, small packages have a limit of two kilograms. Two, the logistics company channels are extensive, the seller will not need to look for other logistics companies and make a judgment. Third, the more shipments in a logistics company, the more services you can enjoy.
Again, look at the price. Logistics costs can erode a seller's profits, so price is one of the most important factors for sellers. But keeping prices low and pursuing only economic efficiency is bound to harm the customer experience.
Finally, look at the overall strength of the company. For example, whether the distribution of outlets is wide enough, whether there is a set of seamless upstream and downstream system.
Seven, collection: the last hurdle
The safety of funds is the first, if the safety of funds is not guaranteed, the channel and then good to use, the more money to collect the greater the risk, like PP, very good to use, but there is a risk of zero funds, the safety of funds is not guaranteed.
Secondly, the stability of the channel, the channel two problems in three days, which will very much affect the collection, especially the peak time, not to mention delayed for a day, delayed for an hour will lose a lot of orders.
Third, the success rate of the channel, because the success rate is directly related to the actual conversion rate of orders, the higher the success rate, the higher the actual conversion rate. Others, such as account opening fees, annual fees are secondary, on the contrary the more those conditions are more attractive, the greater the risk."
Don't limit yourself to a collection channel, for sellers, capital turnaround safety is important, the customer's online shopping experience is even more important, so don't get too entangled in this issue, the current cross-border RMB collection, is the choice of many foreign trade e-commerce. Because the payment page is fast, but also in line with the shopping habits of foreign consumers. Cross-border e-commerce to always pay attention to these, the user to enhance the value of the experience, for foreign trade to stabilize market share is beneficial.
Note: 1, no matter what platform or independent station, must have a layout and intention of their own, set goals for themselves, short-term and long-term goals, or you will be more and more tired of walking, and in the end maybe give up.
2, you have to do market research. Market research studies, can tell you a lot of basic data and information about this market, such as how big this market, the purchasing power of this market is how many competitors in this market how many competitors in this market what is the most appropriate price
3, pay attention to the niche products and vertical categories, you do more than others, and will be more likely to win at the starting line!
4, focus on the buyer experience is the most important! Capture the user seller to become a big seller.
Think out of the question, do out of the answer