Keywords: Expo facilities; transportation; beds; attractions; configuration
Expo 2010 Shanghai is a grand international event integrating exhibition, trade and sightseeing. In addition to the construction of exhibition halls, the recruitment of exhibitions, and the layout of exhibitions, the construction of ancillary services, the promotion of the tourism market, the exhibition services, and the reception of sightseeing tours are all closely related to the tourism industry. The wonderful World Expo can not be separated from the full support and cooperation of the tourism industry in Shanghai and the "Yangtze River Delta" "World Expo Circle". Here, we mainly on the service to the World Expo travelers related facilities for a preliminary discussion, for the World Expo tourism facilities construction to provide reference.
A market analysis of tourism service facilities
Service facilities are configured for the market, therefore, the construction of tourism facilities for the World Expo should first analyze the situation of future participants in the tourists, in particular, to clarify their different travel flows, transportation needs, food and lodging behavior, and on this basis, in order to put forward a targeted configuration of relevant service facilities planning.
Predicted that the 2010 Shanghai World Expo will have 72 million Chinese and foreign participants in the tourists flow. With reference to the international market structure of the World Expo in recent years, combined with Shanghai's tourism market in recent years, and Shanghai's neighboring regions and even the socio-economic development trend and the potential tourism population base, 72 million visitors to the 2010 World Expo market space distribution: Shanghai 11.88 million, accounting for 16.5%; including Nanjing, Yangzhou, Zhenjiang, Nantong, Changzhou, Wuxi, Suzhou, Jiaxing, Huzhou, The Yangtze River Delta region including Nanjing, Yangzhou, Zhenjiang, Nantong, Changzhou, Wuxi, Suzhou, Jiaxing, Huzhou, Hangzhou, Shaoxing, Ningbo, etc. accounted for 28.8 million trips, accounting for 40%; outside the "Yangtze River Delta" region of Jiangsu and Zhejiang provinces and Anhui province, 10.8 million trips, accounting for 15%a; and 18 million trips from other provinces and municipalities of the country, accounting for 25%. According to the Shanghai Tourism Statistics compiled by the Shanghai Municipal Tourism Commission, the annual growth rate of inbound tourism in Shanghai in recent years, it is projected that the number of inbound tourists coming to Shanghai in the next seven years will increase by 10% per annum, and with 2 million foreign tourists in 2001, the number of inbound tourists in Shanghai in 2010 will reach 5 million, of which 50% of the tourists will be in the World Expo Park to visit the Expo Park, i.e., 2.5 million foreign tourists will visit the Expo Park, which is 3.5% of the entire World Expo Tourism Market Share. That's 3.5% of the total market share of the Expo.
Analysing the above market structure, we can see that the main service object of the tourism supporting facilities is nearly 60 million tourists from abroad. These 60 million domestic and foreign tourists, they need to have fast travel transportation, have the corresponding space and tourism attractions comparable to the Expo Park, international consulting, rescue services, and so on. Most of the Expo visitors will stay overnight in Shanghai, and there are only two kinds of people who do not need to provide accommodation services, one is the 10 million or so visitors from downtown Shanghai, and the other is some of the tourists from the "Yangtze River Delta". Due to the opening of the intercity rail transportation in the region by then, the actual effective time and content of one-day tours are several times the same as those of today's two-day tours. Two-day tour is equal to today's two-day tour, plus Shanghai is a familiar place, so 40% of the "Yangtze River Delta" tourists, about 10 million people may be one-day tourists. Therefore, the Expo will have to consider the accommodation of about 52.5 million Chinese and foreign tourists.
Second, tourism transportation configuration
Transportation is the realization of the tourism flow of spatial displacement of infrastructure. Directly because of the World Expo flocked to the Chinese and foreign tourists, the need for railroads, highways, waterways, the transportation sector to optimize capacity resources, improve access, fast, safe delivery of tourists to ensure that tourists in the World Expo period to come, go, and can really realize the "Yangtze River Delta" tourism resources and services and facilities for effective **** enjoyment.
1.Tourist train and intercity rail train
Fast rail transportation is of great significance in attracting middle and long-distance travelers, evacuating the pressure of food and accommodation of the peak flow of people during the Expo period, and enjoying the tourism resources of the "Yangtze River Delta". Therefore, Shanghai should actively organize or participate in the implementation of a new round of railroad transportation hardware "change", the construction of Shanghai-Nanjing Intercity Railway, Shanghai-Hangzhou Intercity Railway and Beijing-Shanghai high-speed railroad. And during the World Expo to increase the number of tourist trains, improve the number of trips between Shanghai and domestic tourism hotspots, the density of trains, in order to achieve the "Yangtze River Delta" region and long-distance tourists to Shanghai to travel the convenience of the fast.
2. Increase the number of chartered flights
Chartered flights are an important mode of transportation to solve the problem of long-distance tourist flow. During the Expo period, to strive for more chartered flight routes, the implementation of chartered flights to domestic and foreign major tourist sources of tourism business, not only as a supplement to the ordinary air passenger transport industry, but also to maximize the possibility of expanding the tourism market, for the World Expo to bring more tourist flows. To this end, Shanghai should summarize the practice of chartered travel on the basis of the establishment of chartered travel companies, do a good job in the charter market development and promotion work, and expand the chartered travel market.
3. Increase the number of special tourist lines and improve the means of transportation
In recent years, Shanghai's special tourist lines linking urban areas, suburban counties and neighboring areas have been well developed, providing a new transportation guarantee for Shanghai and neighboring areas to be the source of each other's tourists. In order to facilitate the World Expo tourists to Shanghai surrounding areas for sightseeing, but also to the neighboring tourists to Shanghai to visit the World Expo to greater convenience, Shanghai should be based on the original active development of tourism line, to ensure that Shanghai and the "Yangtze River Delta" major scenic spots between the tourist line are directly to the car. At the same time, accelerate the upgrading of tourist cars, vigorously develop "large capacity, high technology, low emissions, comfort" of the new tourist cars. Tourist car with human physiology in line with the comfortable space and seating, pay attention to the shape, color, and can receive mobile TV, through computer animation, image sound and other dynamic interface, giving tourists more "humanistic care".
4. Development of cruise tourism
Cruise ship as a means of transportation for tourism, it is not only on the land, air traffic supplement, but also in the food and accommodation "peaks and valleys" to play a "peak" role. Shanghai near the river and the sea, water transportation should be an important part of the World Expo tourism traffic. Shanghai to create a developed water transportation network for the World Expo, one is to fully tap the potential of river passenger transport, cultivate and grow to Nanjing, Zhenjiang, Nantong, Yangzhou, Wuhu, Jiujiang, Wuhan, Yichang, Chongqing and other places of the cruise ship route. The second is to actively open up sea transportation, in addition to the development of domestic cruise business to Ningbo, Zhoushan, Wenzhou, Lianyungang, Qingdao, Qinhuangdao, Dalian and other offshore, in particular, we should pay special attention to the international cruise business, and strive for more heavyweight cruise ships to and from Shanghai. And speed up the construction of the North Bund International Passenger Transportation Center, Yangshan International Cruise Terminal.
5. Realize all kinds of transportation routes and their "seamless connection" with tourist spots
In order to quickly and conveniently evacuate visitors to the Expo and make use of the tourist reception resources in the surrounding areas, a perfect transportation network between Shanghai and the cities and major scenic spots in the Yangtze River Delta should be established. Cities, major scenic spots between the tourism transportation network. Realize the tourist attractions and traffic arteries, tourist attractions and the central city, tourist attractions between the "integrated transportation"; Shanghai city should realize the public **** transportation and the World Expo Park, and tourist attractions of the "seamless docking", the bus lines and rail transit "Zero distance transfer", in order to give the Expo visitors a convenient, "humane" travel environment.
Three. Hotel accommodation facilities configuration
1. The number of beds during the Expo demand forecast
The number of beds during the Expo demand, including the number of domestic tourists visiting the park at the time of the number of lodging, do not enter the park to visit the number of domestic tourists lodging, the number of foreign tourists lodging, in addition, must also take into account the number of tourists single renting a standard room and other factors. With the following formula:
C=[(J×D÷T)+R+R']×(1+B)
Which: C a number of beds demanded during the day during the Expo period
J a number of foreign tourists lodging during the Expo period. It is estimated that the number of foreign tourists coming to Shanghai will reach 3.5 million (including those who do not enter the Expo Park)
D - the number of days that foreign tourists stay in Shanghai, about 3. 8 days per person
T - 180 days of the Expo duration
B - it is predicted that there will be about 30% of tourists renting a standard room (twin-bedded room) for a single person
R - about 10 million domestic tourists who do not enter the Expo Park daily stay. 55,500 daily domestic visitors to the Expo Park
R - the number of daily domestic visitors to the Park
Domestic visitors account for more than 80% of the entire Expo overnight stays, and it is critical to measure the number of beds demanded by the 50 million domestic visitors to the Expo at different lodging rates. The Expo period is measured in 180 days, if each visitor stays in Shanghai for one night, an average of 277,000 beds are needed per day***, which is an extremely low number for room demand. According to the analysis of the number of days of stay of domestic tourists in Shanghai over the years, many of the tourists visiting the Expo will certainly stay for two nights, and thus the number of beds required is much larger than 277,000 beds. If 70% of the people stay one night and 30% stay two nights, the average daily requirement is 361,000 beds; 60% of the people stay one night and 40% stay two nights, the average daily requirement is 388,000 beds; 50% of the people stay one night and the other 50% stay two nights, the average daily requirement is 416,000 beds; 40% stay one night and 60% stay two nights, the average daily requirement is 444,000 beds; 40% stay one night and 60% stay two nights, the average daily requirement is 444,000 beds; and 40% stay one night and 60% stay two nights, the average daily requirement is 2,000,000 beds. For 40% of people staying one night and 60% of people staying two nights, an average of 444,000 beds would be needed per day; for 30% of people staying one night and 70% of people staying two nights, an average of 472,000 beds would be needed per day.
In fact, we can't discount peak travel times, especially considering that non-official travelers tend to travel on weekends and evenings as their core time away. The same is true for the Expo travel stream, which will be largely concentrated on the weekends of the six-month session. Here, we derive the number of weekend overnight stays per week during the Expo period based on the total number of overnight stays at different lodging rates and their share of weekend overnight stays. Weekends are counted as two days, and for those who stay in Shanghai for two nights and three days during the weekend, it is unlikely that each person will choose the same specific overnight stay, and thus there will be three staggered overnight stays
If we choose three more representative numbers of beds demanded by domestic visitors to the park: an average of 393,000 beds per day, an average of 637,500 beds per day for the weekend peak, and 572,900 beds for the Saturday sub-peak, we can calculate the more representative number of beds demanded by domestic visitors to the park. Using the above formula, we can calculate the more realistic total daily demand for beds in Shanghai during the Expo, which are: 679,000, 996,800 and 912,800 respectively.
2. Room supply and demand balance measures
According to the Shanghai tourism development plan and the natural growth pattern of Shanghai hotels, by 2010, the total number of beds in all kinds of hospitality facilities in Shanghai will be about 400,000 beds. This is only about half of what the actual market needs during the Expo. Solving the shortage of guest rooms during the Expo has become the top priority of the hospitality work of Shanghai World Expo. Due to the limited nature of the session, Shanghai should not be a period of peak tourist flow with full supply of resources, in *** enjoy and optimize the configuration of the "Yangtze River Delta" "Expo Circle" within the hotel stock of resources at the same time, Shanghai on the new hotels should be implemented in the total amount of control, moderate building policy, in order to avoid, as far as possible, the oversupply of rooms. Policies, in order to avoid as far as possible the risks brought about by the extraordinary scale of investment. Comprehensive factors, analyze various conditions, we can take the following approaches to alleviate the "excessive demand" for rooms during the World Expo:
(1) the use of Shanghai-Nanjing, Shanghai-Hangzhou Intercity Rapid Transit, *** enjoy the "Yangtze River Delta" Suzhou, Wuxi, Changzhou, Nantong, Zhentong and other hotels in Shanghai. Changzhou, Nantong, Zhenjiang, Yangzhou, Nanjing, Hangzhou, Jiaxing, Huzhou, Ningbo, Shaoxing and other urban agglomerations of the hotel reception capacity, the evacuation of about 200,000 tourists to the above cities to stay;
(2) In addition to the natural growth of the hotel in Shanghai, the appropriate construction of an additional 50,000-80,000 beds, so that in 2010 the total number of beds in Shanghai to reach 450,000-500,000 beds. The new beds should fully meet the needs of China's mass tourism market in the 21st century, mainly in the middle and low-grade, high, middle and low-grade rooms show a ratio of 2: 3: 5 structure. Among them, especially the proportion of economic grade rooms should be fully considered.
(3) Open new lodging places through multiple channels, such as car camps, camping tents, car theaters, and a series of simple lodging facilities, in order to properly accommodate as many as possible the possible instantaneous "blowout" of the flow of people.
(4) Use of various cruise ships, theaters, bathrooms and other stock of facilities to solve the accommodation difficulties of some tourists, creating a new model of general consumption and accommodation consumption into one.
3. Meal demand and configuration
Based on the number of visitors to the World Expo and its food and beverage consumption level, the following formula can be used to calculate the demand for meals:
C=YL/R
Where:
C number of meals;
Y number of tourists per day (people/day)
L dining rate of visiting tourists (%)
R An average number of people per seat
72 million visitors to the Expo, the average daily flow of about 400,000 people, the expected visitors in the Expo and its surrounding areas of the dining rate of 85%, an average of 1.6 people per seat. From this, it is estimated that 212,500 dining spaces are required in the Expo area. If the above average daily flow of people to calculate, Shanghai hotels configured by the dining space has been able to basically meet market demand. However, we must consider the following three factors: one is the peak flow of food and beverage supply, the second is the tourists in the World Expo Park to visit the nearest dining needs, and the third is the majority of tourists due to the limited consumption level of fast food box lunch supply. The solution is to set up in the World Expo Park additional temporary dining space, such as food and beverage caravans, temporary restaurants and so on. In a sense, they will undertake most of the food and beverage needs of tourists entering the park, and are the most important feeding facilities of the Expo. For this reason, during the World Expo, Shanghai hotels and catering enterprises should be attracted to set up a number of additional temporary meal chains and catering caravans to supply fast food, in order to solve the shortage of catering needs. Temporary restaurants or caravans can be set up in the Expo Park near the entrances and exits, but also the use of available space in the exhibition halls, the construction of temporary or even permanent dining facilities.
Four, tourism public service facilities configuration
Set up relevant public service facilities for tourists, especially self-help travelers to provide a full range of multi-functional tourism services, is to create a good tourism environment for the Expo important foundation.
1. Build tourist information centers according to international standards and create voice tourism services
Shanghai should be based on the existing 22 tourist information centers, and in the main neighborhoods, scenic spots, airports, stations, terminals and the World Expo Park to set up additional information centers (points) or self-service "touch tourism information system". The external image and service content of all tourist information centers should be internationalized, such as the international common "i" logo, providing free tourist information materials, etc., and being able to use a variety of foreign language services. It is also recommended to create a tourist information service such as "114" to eliminate the time and space barriers of tourist information centers and to better serve the tourists.
2. Establishment of tourism rescue center
Establishment and improvement of tourism emergency rescue system, to ensure that the Expo Park and Shanghai tourist attractions and points of social security, traffic guidance and safety, sanitation and epidemiological prevention, emergency rescue work in a timely manner. Tourism rescue centers and 110, 120 alarms and other rescue systems to adapt to the needs of international tourism, and enhance the ability to accept emergency matters in foreign languages.
3. Founding of tourism volunteer service centers
In order to meet the needs of tourists in various aspects, the Expo Park and all the city's public **** places, tourist attractions, characteristics of the neighborhoods should be set up volunteer service centers, set up the "Red Hat Service Team", for travelers to provide free storage, send mail, transfer gifts, luggage trolley rentals, and other services. Gifts, luggage cart rental, temporary care for infants and children, baby carriage rental, and provide a full range of thoughtful services for the disabled.
Fifth, the construction of tourist attractions
The 2010 Shanghai World Expo Exhibition and Tourism blaze, inseparable from all kinds of tourist attractions reflect and support. This is what the saying goes "red flowers still need green leaves with", all kinds of attractions compete with each other, its shade "green leaves" is more contrasted with the World Expo this big "red flowers" of the delicate and beautiful, make the Shanghai city tourism attraction multiplied.
1. Create Huangpu River water tourism brand
Development of Shanghai's water tourism resources, the formation of the Huangpu River, Suzhou Creek on both sides of the city buildings, urban infrastructure, mainly in the water landscape. In particular, we must do a good job of the Bund source of protective development, to restore its old view as the best policy, careful use of the source of the Bund according to the so-called "dining area", "entertainment area", "business district" and so on. The "alienation" development policy. In order to meet the demand for differentiation of tourists, the source of the Bund tourist tourism for functional development, mainly with the full landscape description board, to provide the necessary related service facilities and service content, so that the Bund tourist resources utilization time from the current day 8 hours to 12, 16 hours. At the same time, the Huangpu River downtown section of the implementation of the whole line of lighting projects, buildings on both sides of the building lighting layout, color, shape, dynamics and other aspects of the effort to change the Huangpu River night scene of the current situation of the crippled, so that the night scene of the Huangpu River is more eye-catching and brilliant.
2. Construction of large-scale theme parks
Shanghai since the opening of the port to "open the world's first" as the biggest feature of its culture and entertainment brilliant, is one of the most dynamic performance of Shanghai. In order to reshape Shanghai's former elegance, Shanghai should hit the entertainment industry has been declining, focusing on the construction of Universal Studios, Fl International Circuit, Happy Valley and a number of heavyweight theme parks, and launch a full range of entertainment projects rich in the characteristics of the times.
3. Building a special tourism district
The tourism district has the characteristics of specialization, concentration and convenience, which is favored by Chinese and foreign tourists. Shanghai, on the one hand, should be stronger and better, such as Nanjing Road Shopping Street, Xintiandi Shikumen Cultural Street and other characteristics of the international brand of the neighborhood; on the other hand, efforts to develop a number of new tourist neighborhoods. Among them, especially to focus on the construction of a few with strong national characteristics of the cultural and entertainment district, all-weather performance of tourism drama (landscape drama), fashion drama, cabaret, acrobatics and other programs. And selective introduction of famous performing arts such as Paris "Moulin Rouge", to create elegant and popular **** appreciation of the cultural plaza, enriching the urban tourism products.
4. With the urban infrastructure construction, the development of new tourist attractions
Shanghai's traditional humanities and natural resources are inherently insufficient, but the trend-setting urban construction, Shanghai has shaped the city's scenic spots for generations. The Oriental Pearl TV Tower, Jinmao Tower and many other urban projects and buildings have become new-generation tourist attractions in Shanghai. In order to turn Shanghai into a charming tourist city, Shanghai in line with the World Expo in a new round of urban development and construction, we should fully consider the tourism effect of some major projects, as far as possible to give its tourism function, including engineering modeling, service facilities and equipment and the configuration of the tourism project