On the Production and Design of Product Brochure

The brochure contains a wide range of connotations. Compared with ordinary books, brochure design not only includes the design of front cover and back cover, but also includes ring lining, title page, text layout and so on. Brochure design emphasizes the sense of wholeness, which is especially necessary for designers. From the layout and font selection of brochures to the changes of catalogues and layouts, from the arrangement of pictures to the setting of colors, from the selection of materials to the innovation of printing technology, we need to make overall consideration and planning, and then rationally mobilize various design elements to make them organically integrate and serve the connotation.

Steps/methods

In the preparatory stage, when a corporate brochure design is entrusted by a customer, all kinds of materials and reference data involved in the design should be collected first. This includes: the investigation and study of the products, markets and consumers of the publicity target, the analysis of the survey data, and the design and technical materials such as corporate identification trademarks, fonts and standard colors suitable for distribution. Determine the size and sketch of the brochure. Through communication with enterprises, determine the format and size of brochures, the selection of printing materials, printing quantity, etc. , and then in the form of a sketch.

Design of cover and back cover in creative stage

The cover of a brochure is like a person's face, and it should have a strong product personality and corporate image. The back cover is the end of the brochure, just like the end of the movement, which echoes the cover and forms a unified whole.

Layout of inner pages in creative stage

Compared with the cover, the inner page is relatively soft. The inner pages are generally made of ready-made materials. They should have a unique personality and set off the theme with a certain artistic atmosphere. If there are many pictures, you should highlight the key points to avoid confusion. During the creation, it is necessary to exchange opinions with customers frequently, make some modifications and adjustments to the sketch, and finally finalize it.

Technical production stage

According to the plan to be finalized, it is made on the computer according to the printing requirements and put into printing.