Product albums are an important way for companies to publicize their products, and good typography can attract customers' attention while enhancing product image and promoting sales. Here are some tips on how to design a product brochure:
Page structure planning
The number of pages in a product brochure may be variable, so the appropriate number of pages should be determined according to the content, and at the same time, a clear planning of the information on the page, the use of obvious headings, subheadings and paragraphs to organize the content.
Defining colors and font styles
Customizing text files and color schemes for the brand helps ensure the overall effect of the product book. Choosing the same set of colors and font styles makes the entire brochure look uniform, understandable and professional.
Layout Typography Considerations
In the early stages of typography, a variety of layout options can guide content creators in describing their thinking clearly.
Conceptualizing a library of basic elements, such as questionnaire data sets, standard catalog templates, and so on, can save a lot of production time later (when the category expands). Then, based on these basic elements, you can create blog posts, social media campaigns, and so on. This technique of quickly extracting content directly from official documents is especially useful for key collateral program placements.
Uniform image and copy design
For the product's target market and audience, use a uniform document layout framework and company colors, and make every effort to pay attention to consistency. Specifically, the same scale, size, and background elements of the card-type specification processing, while the text should also have a theoretical readability and clear logic. Picture auxiliary description should also maintain the visual style of the entire album and its stay sense.
Adopting a hierarchical layout design
Assigning the priority of various important content on the page and the style of white space can make the design more clear and easy to understand, and help readers in a long book to quickly get to understand the information provided by the pen show. Title / font size / text density and other elements with a very important.
Illustrations and graphic design decisions
Choose good illustrations and graphics this is conducive to product promotion. For example, images can be used to show details of the product's appearance, product features, and functional use. Having industry specification professional color charts to depict data would be helpful for some specific groups. For the auxiliary role of the two in the typographic design must make trade-offs and balance, streamlining the effect of the album buffer time performance.
In short, the typographic design of the product album needs to be considered for each page of information, organizational organization is clear, the page composition of the proportions of the coordinated and provide consistency of the application of a high degree of consistency of the overall style. Follow the specification of the elements, pictures and text style of the brief with the correct use of the album more readable and commodity emphasis, while the use of illustrations and graphics must be the right amount but valuable to help convey other aspects and vivid presentation of the characteristics of the new product.
Original brochure design works
The above is a professional brochure design brand in the design (Beijing Zhonghui Avenue Consulting Co., Ltd.) to provide the content, design industry accumulation of many years, a lot of design cases, I hope to help you.