How to do a market research report? What is the format? Here is my market research report related knowledge, welcome to read. More market research report wonderful example, please pay attention to the secretarial column.
Market research report formatThe format of the market research report is generally composed of: title, table of contents, overview, body, conclusions and recommendations, annexes and other parts.
(a) the title
The title and the date of the report, the commissioner, the investigator, should generally be printed on the title page.
On the title, generally to be on the same page with the title, the unit under investigation, the investigation is clear and specific, such as "on the home appliance market in Harbin City Survey Report". Some survey reports also use positive and sub-title form, the general title to express the theme of the survey, the sub-title specifically indicates the unit of investigation and the problem. Such as: "consumers in the eyes of the & lt; Straits City Newspaper & gt; date & lt; Straits City Newspaper & gt; readership research report.
(ii) Table of Contents
If the content of the survey report, the number of pages, in order to facilitate the reader to read, should be used in the form of a table of contents or index to list the main chapters of the report is divided into chapters and appendices, and indicate the title, the relevant chapter number and page number, in general, the length of the table of contents should not exceed one page. For example;
Table of Contents
1, survey design and organization
2, the composition of the survey respondents in brief
3, a brief introduction to the main statistical results of the survey
4, a comprehensive analysis
5, summary table of data and information
6, appendices
(C) Overview
Overview Mainly describes the basic situation of the subject, it is in accordance with the order of the market research topic will unfold the problem, and describes the investigation of the original information to select, evaluate, make conclusions, make recommendations on the principles and so on. Mainly includes three aspects:
First, a brief description of the purpose of the survey. That is, a brief description of the origin of the investigation and the reasons for commissioning the investigation.
Second, a brief introduction to the survey object and survey content, including the survey time, location, object, scope, survey points and questions to be answered.
Third, a brief introduction to the methodology of the survey. Introduction to the methodology of the survey research, help to make sure that the results of the reliability of the survey, so the method used to make a brief description, and explain the reasons for the choice of method. For example, whether to use the sampling method or typical survey method, whether to use the field survey method or clerical survey method, these are generally used in the survey process. In addition, the methods used in the analysis, such as exponential smoothing analysis, regression analysis, cluster analysis and other methods should be briefly described. If the part is a lot of content, there should be a detailed technical report of the work to explain the supplement, attached to the final part of the market research report in the annex.
(D) body
The body is the main part of the market research report. This part must accurately articulate all the relevant arguments, including the problem to lead to the conclusion, the whole process of argumentation, analyzing the research problem, there should also be available for decision-makers in the market activities of independent thinking all the results of the survey and the necessary market information, as well as analytical comments on the situation and the content of these.
(V) Conclusions and recommendations
Conclusions and recommendations are the main purpose of writing a comprehensive analysis. It consists of a summary of the main elements presented in the introduction and the main part of the text, suggesting how to make use of measures that have proved to be effective and options and recommendations for solving a specific problem. Conclusions and recommendations and the main part of the discussion should closely correspond to the main part of the text, not to put forward unsubstantiated conclusions, and do not argue without concluding remarks.
(F) Annex
Annex refers to the body of the investigation report can not be included or not mentioned, but with the body must be attached to the part of the description. It is the body of the report to supplement or more exhaustive description. Including data summary tables and background material and the necessary background material and technical reports of the work, such as the relevant details of the sample selected for the survey and copies of documents used during the survey.
The content of the market research reportThe main content of the market research report are;
First, the purpose of the investigation and the problem to be solved.
Second, introduce the market background information.
Third, the method of analysis. Such as the sampling of samples, data collection, organization, analysis techniques.
Fourth, the research data and its analysis.
Fifth, put forward the argument. That is, put forward their own views and opinions.
Sixth, the basic reasons to justify the proposed ideas.
Seventh, propose alternative suggestions, programs and steps to solve the problem.
Eighth, predicting the risks that may be encountered, countermeasures.
Electromechanical Market Research ReportElectromechanics are not separated, both on the product side and the market side, the two have a very strong correlation and interoperability. If the past 20XX years, the chassis market is not shocking, the power supply market is really not moving. According to the latest data released by ZDC Internet Consumer Research Center of Zhongguancun Online, the concern of power supply brands in 20XX has not changed much compared to previous years. Here we come to the detailed interpretation of the report.
A: tripod but the pattern is not solid
From the distribution of the proportion of brand attention, the brand pattern in 20XX still shows a three-pronged situation. The brand attention of AOC, Great Wall and Gaming Hummer is 16.5%, 14.2% and 12.5% respectively to form the first group. Xingu, Antec and Centaur are in the second echelon with 9.1%, 6.5% and 6% respectively. Zhenhua, Jinhetian, Quanhan, Corsair and Cooler Supreme make up the third echelon, and other brands are concerned about 3%. It is worth mentioning that the three echelons can be distinct.
From the current pattern, the triad situation of AeroShield, Great Wall and Gaming Hummer is not solid, and Xingu is eyeing the first echelon. Considering that in 2015 Xingu will continue to make efforts in the ultra-low price platinum power supply, it is not difficult to earn some eyeballs, and its brand attention is expected to break through the double-digit.
It's easy to recall that before 20XX, the brand attention situation in the power supply market was basically a duopoly between Great Wall and Hangjia. After these two or three years, the game Hummer began to rise, the power supply market brand pattern is gradually formed a game Hummer, Aircastle and the Great Wall of the three-legged situation. So, in 2015, with the continuous force of Xingu, this market will not appear domestic four dragons to fight for supremacy pattern? We'll see.
Compared to last year, the top three brands in the power supply market in 20XX showed little change in attention, with Hangjia and Game Hummer showing a downward trend, and Great Wall Electro-Mechanics showing a slight increase. The second echelon of Xingu has performed well, its brand attention has grown from 4.3% in 20XX to 9.1%, which seems to have threatened the status of the game Hummer. A few were happy and a few were sad, while Antec's attention fell to 6.5% from 9.8% in 20XX. In addition, two new faces made it into the top 15 brands in terms of attention in 20XX, and they are Gold River Field and Mazda, which were replaced by none other than Bone Gamma and Enermax. It's worth noting that Gold Rivers made the top 10 from 15 out of 15 in 20XX.
Look at the products: Vanguard is the big winner, with two seats in the top three
Second: Vanguard is the biggest winner, with two seats in the top three
Vanguard's dominant position is hard to shake, and its sea of games tactics are beginning to bear fruit
From the 20XX Product Attention Ranking List, we can see that Vanguard is once again a big winner, with the 20XX breakthrough MVP500 breaking its own cool king cold drills and the MVP500 breaking its own cool king cold drills. The MVP500 breaks the decades-long dominance of the home cooler King Cold Diamond series at the top of the list, while the latter is still playing warm-up, the third position is also eye-catching enough to be recognized by the majority of users in the power supply market by the ACCA is evident. In addition, Gaming Hummer is the only brand with three finalists in this year's TOP10 list. As a relatively young brand, GameStop's performance on the product side is still worthy of recognition, which has a certain relationship with the number of its products on the market, according to the data of the Zhongguancun Online Product Library, GameStop's power supply product models as many as 71.
Earlier we mentioned that Xingu is expected to break the brand attention pattern tripod situation, we are not without basis. From the proportion of product attention, Xingu's GP600G Black Gold Edition got the top spot in this TOP10 list, which undoubtedly brings a lot of pressure to the traditional powerhouses such as Hanger.
Look at the price: 299 becomes the dividing line, with up and down accounting for 50% each
Three: Which price range do users pay more attention to?
For any kind of goods, price-oriented factors can not be ignored, power supply is no exception. And the case of the chassis is almost the same, from the product price point of view, 20XX users focus on the focus of attention is mainly concentrated in the 100-299 yuan, its product attention accounted for 50.9%. In addition, 300-799 yuan of attention to the proportion of a total of more than 30%, the proportion of attention to high-end power supply in recent years has been continuing to climb, and it is worth noting that the proportion of attention to the price range of more than 800 yuan more than 10%. Compared to the chassis, it seems that users are more willing to spend more on the power supply.
Compared to 20XX, in 20XX, the attention of the $100-$299 price segment increased by nearly 4 percentage points, while the $300-$499 price segment decreased by nearly 6 percentage points. 500-$799 mid-range and high-end price segments exceeded 10% for the first time, while the price segment of 800+ basically stayed at 8%.
Look at the power: 500W wind and water ridge to fall to rise
Four: power structure
Rated power is one of the most important parameters of the PC power supply, but also many users to buy the power supply of the first standard. From the 20XX research data, the proportion of attention to the various power segments is still relatively average, in addition to the proportion of attention to the segment below 300W less than 10%, the other wattage segments are above and below 20%.
Compared with 20XX, the concern of 400-499W power segment dropped by 4 percentage points, while the 500-599W segment rose by nearly 5 percentage points. That is to say, in 3013, users pay more attention to 400-499W power segment products, while in 20XX, 500-599W became the meat and potatoes. In addition, the proportion of attention to the power segments below 300W and 300-399W declined, while the proportion of attention to the segment above 600W increased. Overall, the proportion of attention to products in the power band below 500W has declined to varying degrees, while the proportion of attention to products in the high power band above 500W has generally increased.
V: PFC Types
In fact, since 20XX, power supplies with active PFC design have started to make their presence felt in the market, and in the years that followed, both in terms of the number of products and market attention, active PFC power supplies have shown a spurt of growth. To date, the proportion of active PFC attention has reached 84.9%. It is believed that this number will increase every year until passive PFC is completely abandoned.
Look at the details: modular design / 14CM fan into the trend
Six: hard disk interface
Next, let's take a look at the relevant data about the detailed design of the power supply. First of all, the number of hard disk interfaces, currently equipped with 4-5 hard disk interfaces of the proportion of attention of the power supply reached 42.8%, 2-3, 6-7, more than 8 and less than 2 with 21.7%, 19.7%, 10.4% and 5.4% of the proportion of attention of the power supply followed, respectively.
VII: Types of Outlets
First of all, compared to 20XX, the proportion of attention to modular power supply in 20XX increased from 33.3% to 37.3%, while the proportion of attention to non-modular power supply decreased from 66.7% to 62.7; in addition, overall, the proportion of attention to modular power supply is only 30%, but the proportion of attention to modular power supply is increasing. This shows that modular power supplies will be a trend in future power supply design.
Eight: fan type
From the number of research, the power supply with 12CM fan design has the highest proportion of attention, 74% and 67.9% in 20XX and 20XX, respectively, while the proportion of attention to the 14CM fan is increasing rapidly, and the attention has reached 22.6% in 20XX. Overall, 14CM fans will be one of the future development trends of power supplies.
Times are changing, and so is the landscape. Thinking about the first decade of the new century, the power supply market is just like the polarized world of Air Force One and Great Wall, which can be said to be your side of the song. But who would like to suddenly kill a Cheng Bite Jin in the middle of the road. Starting from 20XX, Game Hummer became a new star in the power supply market with its outstanding quality, sharp price and crazy marketing strategy. After two or three years of rapid growth, Gaming Hummer's brand attention has jumped to the third place, and began to level with the two former big brother, and eventually formed a three-pronged brand pattern.
But how will this situation develop? It depends on how Xingu, which is ranked 4th, performs. With the current situation, Xingu is expected to continue to enhance their brand attention, because the beginning of 2015, with a low price platinum brand strategy to earn a lot of eyeballs, and it is understood that this year, Xingu will also have a more powerful product debut. Don't be surprised if by the beginning of 2016, we see the domestic four dragons make a big fuss in the power supply market.
2 of AOC's strong position is difficult to shake
Mentioning AOC power supply, I believe that most of the thought is the cool king. It's true that not only has the King series been alive for 13 years, but more importantly, it's been on fire for 13 years. Even today, we can still see the cool king in the list of the most popular products, and it is in the 3rd place. Together with the MVP500, which is ranked No. 1, AOC is once again the winner of the most popular product ranking, and the market position is hard to be shaken for a while.
We have to mention the price factor. From the research report, we can see that 299 yuan has become a key figure The concern of the price range below 299 yuan and above 299 yuan is basically the same, both at 50% up and down. The difference is that the 100-299 yuan segment alone to pick the beam, 100 yuan below no contribution, basically negligible; and 299 yuan above the attention of the various segments can be described as a full blossom, especially 300-499 yuan price segment, the proportion of attention to more than 20%.
Speaking of the attention of the wattage segment, we also found an interesting phenomenon. Compared with 20XX, the proportion of attention in the three bands below 500W, including below 300W, 300-499W and 400-499W, respectively, showed a downward trend, while the proportion of attention in the two power bands above 500W, including 500-599W and above 600W, both showed a significant increase.
Module Output and 14CM Large Fan Become the Trend
According to this research report, although the proportion of concern for module output is much lower compared to non-module, it shows a rising trend. In addition, the proportion of concern for 14CM large fan design has exceeded 20%, and has increased by 7 percentage points compared to 20XX. In other words, the module output design and 14CM large fan design will be a major trend in subsequent power supply design.
Furniture market research reportWith the improvement of people's living standards, for the living environment is more and more attention, people for daily life necessary to use the premise of furniture for the aesthetic requirements are also higher, in recent days, through the South Damingong, Red Star Macalline and other large furniture stores research. I found that with the increase in the number of furniture manufacturers, producers of fancy iterative, diverse styles, color pleasing, powerful, colorful furniture abound. And the furniture industry's market is fully refined, for example, there are furniture for children's rooms, such as Fraser, Starso and other brands. There is furniture for successful people such as Nanyang Dick, Rockaway and other brands.
Each store, on the plate, style, durability is not divided into two. Contemporary consumers to buy furniture is not sleeping, placing objects, holding things so simple. Furniture has become a culture, reflecting the owner's unique taste and aesthetic appeal, has become a label. Plate furniture, upholstered furniture, mahogany furniture in the furniture market abound, civil, office, hotel with furniture market can be found everywhere. Here are some examples of the results of my research in the furniture market, I put them all through the classification of the introduction.
First, on the furniture trends and styles
From the target market positioning:
The civilian population, the average wage earner is a low-level, low-priced major consumer groups. This part of the furniture is still the mainstream of consumption. Their requirements are: simple, practical and modern aesthetic; more functional, in order to make full use of the limited living space; hope that the design and style of high-grade, but the price level is biased in the low-price, psychological can feel value for money. This is a large market group. This type of consumer group is still the world of miscellaneous brands, because of its
long copying and imitation, poor original and design research and development. Therefore, they can utilize their own cost advantages, attracting a wide range of lower-middle class consumer groups.
Enough to pursue different styles of consumer demand; such as the Federal, Red Apple, new Visions, Aonai, Dixon, Dynasty, Fuyun, and so on; there are also positioned in the city of the nouveau riche or wealthy high-level home furniture, which part of the people living in the top of the consumer pyramid. Generally have villas. Le from the fourth floor of the second phase of the international home furnishing city to Louvre as the representative of the home furnishing brand is mainly for this type of consumer groups. From the point of view of the original popular style, there are mainly the following kinds of dynamism, vitality, sunshine, bright modernism
General furniture are hoping to create a peaceful and calm indoor environment, the use of exaggerated shapes, as well as brilliant colors (large areas of the primary color system) to create a sense of dynamism, vitality, sunshine, bright indoor environment. Many of the furniture can be moved, adjusted, and combined to become a variety of desired other functional furniture. The use of big red, orange and yellow, and colorful stripes activates the eyes in an instant.
a) European and American style furniture. Design aspects of noble, elegant, colorful, smooth lines, usually the outline and each corner are symmetrical, and enjoy the gold and copper, carved in detail, showing an aristocratic atmosphere. European and American furniture has a strong decorative and ornate, rigorously rich in strong cultural heritage. In contrast, American furniture has a stronger practicality, not the pursuit of publicity. Europe and the United States furniture mostly frame, most of the fabrics for leather and linen, the internal filling to the sea, space cotton based. Europe and the United States furniture is comfortable and generous, but for small homes and small house prices are not very suitable for use, and higher prices. Brand: Lu Yisha
b) English rustic style. English rustic style is also known as English country style. The design shows a leisurely, comfortable, natural rustic life interest. English rustic furniture as a typical representative of the rustic style, because of its natural simplicity without losing the elegant temperament has been respected by people. Give people a sense of natural return. Pure handmade solid wood carving and balsam camphor wood natural smooth lines, nowhere exudes the rustic calm and elegant living atmosphere. Clear and elegant surface slightly carved craft, smooth curves, sketching out the perfect shape. Brand: Windsor Edge
c) Chinese wooden furniture, mostly Ming and Qing style. Modeling thick and refined, stable and generous, proportionate, smooth lines. Decorative simplicity is not a matter of tedious carving, decorative line
foot detailed, simple and unadorned, a line of one side. Heavy carvings, patterns are mostly based on dragons and phoenixes, flowers, birds, fish and insects. The color is mostly black and red, deep and elegant. With a strong Chinese ethnic flavor, so the price is very high.
d) Multifunctional furniture. Multifunctional furniture is novel, comfortable and popular. Multifunctional furniture as the name suggests and multi-functional as one. Occupying less space, extremely functional, with great flexibility, can be folded and extended. For example, the combination of the simplest bed and sofa. In addition multifunctional furniture although saving space but in terms of comfort also fully embodies the requirements of ergonomics, to achieve comfort. In addition in terms of modeling is also very innovative, with a modern atmosphere. The main material of the product is based on environmentally friendly and durable cyanamide board. Especially in line with the young consumers in pursuit of fashion, modern tastes.
Above, is my recent days through the furniture market research and make the introduction. Into the furniture market research I think the furniture market is now a wide range of furniture, a variety of furniture styles are different, for the choice of furniture, each person should be based on their own actual situation to choose their own, comfortable furniture items. Of course, we should pay more attention to the quality of the furniture, of course, I personally believe in the power of the brand.
China's pet market survey reportIn the city, the public most often raise pets for dogs and cats, that we like to raise the third largest pet is what? During the reporter's visit, many people think it is fish or rabbits. But according to statistics, in addition to dogs and cats, turtles are the city's third favorite pet.
According to the Report, in the city's pet people, 61.74% of people have dogs, 19.13% of people have cats, and 6.09% of people have turtles. So besides these, what else do city people keep? Fish, rabbits, birds and rodents are also the choice of many city dwellers.
Pets as a companion for the elderly, more and more common, that have the most pets of the population is the elderly?NO!
"Report" shows that the pet-keeping crowd, 25?30 years old have the most pets, accounting for 37% of the population of pet-keeping, 13% of the people under the age of 25 years old, 31?35 years of age accounted for 24%, 36?45 years of age accounted for 18%, 45 years of age and above to keep pets! The number of people who own pets is the least, only accounting for 8%. And from the point of view of the educational level of the people who keep pets, the university degree of pet owners most, accounting for 39%, followed by college accounted for 32%, graduate school and above the least people, accounting for only 8%.
? My family's turtle is older than me. ? After 80 Xiao Pan told reporters that his family's tortoise bought back in the teens, now he is 30 years old, the tortoise are almost 50 years old, ? Because I myself more like, pay attention to more, I have friends around me will raise all kinds of varieties of turtles, there are money turtles, snapping turtles and so on.?
Pet Stories
I can't bear to kill the tortoise for more than two years
Before the Spring Festival the year before last, my friend sent a fat tortoise to Ms. Lu. Because she didn't know how to slaughter, Ms. Lu considered it a good idea to keep it for a few days before saying anything, and she didn't expect to keep it for more than two years. I didn't realize that this is more than two years.
More than two years, the turtle seems to have become a member of the family. Once, Ms. Lu's husband put the turtle on the roof balcony in the sun, to the evening but disappeared, the family how to find also did not find. Ms. Lu said that in those days, see usually put the turtle in the basin is empty, the heart is like something missing, will produce nostalgia, ? I don't know where that little guy is now?
I don't know how the miracle came about. More than a week later, Ms. Lu in the balcony sewer mouth and found the turtle. Ms. Lu said, after this change, was not too peaceful, every day want to run out? Peek-a-boo? The little turtle seems to be much quieter.
Ms. Lu told reporters, ? Sometimes there is no time to take care of, only feed some rice, did not expect to eat a few days of rice, and then give it a small fish and shrimp, it actually do not listen to, do not touch, as if it became a vegetarian enthusiast.
However, after two years of feeding a variety of food, the turtle's favorite food is still shrimp. Especially the brine prawns, every time the family do brine prawns to bring it a.?
It is said that the turtle lives in the mud pond, but Ms. Lu found that the turtle is a very clean guy, ? Once the water in the basin is dirty or has dirt, it struggles to climb out. If the water is replaced with clean water, it will be very quiet.?
Pet expenses
11% of families spend more than 10,000 yuan a year on pets
With the public's emphasis on pet ownership, pets are spending more and more on grooming, food and medical care. So how much does it cost to keep a pet for a year?
According to statistics, Chinese families with pets spend the most on their pets at 1,000 to 3,000 yuan per year, accounting for 32%, followed by families spending 5,000 to 10,000 yuan, 19% spending 3,000 to 5,000 yuan, 11% spending more than 10,000 yuan, and the fewest families spending less than 1,000 yuan, accounting for 9%. East Ai Pet Hospital's doctor Huo Xiaodong introduced, the cat and dog consumption is mainly concentrated in the cat food, dog food, vaccination, medical care, etc., such as kittens with diarrhea is more serious, the need for fluids, the week's cost may be thousands of dollars; pet dogs go out to walk, bathing frequency is relatively high, and other dogs or nature contact may get sick or bites or accidentally eat toothpicks and so on, which may require Surgery, also requires a certain amount of money.
Dr. Pet
? Dumb and dumber? Turtles can also be malnourished
Many pet lovers told reporters that now not only the dog and cat will be taken to the pet hospital by the owner to see a doctor, people remember the best kept turtle will also be taken to see a doctor. With the increase in the number of people who have turtles as pets, turtles are also regular visitors to the pet hospital.
According to the introduction, the tortoise often born of the disease include bacterial infection and malnutrition, the former performance is not eating, spirit is not good and also dilution, the latter manifested as a part of the shell of the tortoise whitening, rotting, etc., ? The first situation indicates that the bacterial infection has led to intestinal inflammation, usually with antibiotic solution for the turtle to soak a good, serious need to be injected.? The second situation shows that the turtle lacks phosphorus, calcium and other trace elements, which is caused by improper diet.
Remind the majority of turtle friends, raising turtles suitable for feeding live food, such as shrimp, small hairy crabs, lobsters and other crustaceans can help supplement the nutrition of the turtle shells, fish worms, small fish, earthworms, chicken and so on is also good. If you want to save trouble, you can feed turtle food, but do not replace turtle food with fish food, which will lead to insufficient intake of trace elements in turtles.