1. The theme is clear. Any product has its own unique personality language, and a theme orientation to be expressed should be determined before design. It may be a trademark, a product, a consumer or a meaningful graphic. In this way, we can clearly distinguish the essential characteristics of this commodity from similar commodities.
2. concise and clear. In the design, according to the various characteristics of the main sales target and the understanding of graphic language, the expression means are selected. Due to the limitation of the size of the package itself, complex graphics will affect the positioning of the theme. Therefore, adopting the method of "taking one as ten, winning more with less" can achieve the purpose of accurate transmission of visual information more effectively.
3. It is true. There are many ways to choose and use graphics, but the key problem is that graphics can't have any deceptive guidance. Misleading graphics may be accepted by consumers in a short time, but it is impossible to maintain consumers' shopping behavior for a long time. Only honesty can gain trust, and trust is the emotional basis of communication between products and consumers.
4. Unique personality. Only unique products can be competitive in the market, and only unique packaging can attract consumers' attention. In the process of graphic selection and expression, reflecting the original language of graphics is a favorable guarantee for the success of packaging design.