I met Xiaomi on the public account, and saw an article "This matter is really so important, I spent tens of thousands on it...", the article The link is: /s/atjI-lhWB1iHvSYMwL-eXQ
Title
The title of this article can easily arouse readers' curiosity as to what exactly made the author spend so much money. ? The quality of the title determines the open rate of the article.
1) The title sets up suspense and makes readers curious about what is going on.
2) The title uses a number of tens of thousands of yuan to indicate that this matter is about money. It is a lot of money. Will you encounter similar things? Learn from the author's experience.
3) It will make readers feel like they are taking advantage, and feel that they do not understand how to lose so much money, and they feel sorry for money. This issue is very serious.
Text
It is divided into three parts: personally experiencing the blood and tears of tooth extraction, eliciting the importance of cleaning teeth, and implanting an electric toothbrush.
Experience the history of tooth extraction, blood and tears:
The story of pain points is touching with emotion. The author spent 6 months extracting teeth, filling teeth, and root canal treatment, spent the price of three iPhoneXs, and more importantly, suffered. Anyone who has experienced dental problems knows the pain.
Last year, I experienced toothache, treatment, and was recommended by the doctor to remove my teeth. The beginning of the article empathizes with me who has experienced toothache.
The importance of cleaning teeth:
1) The author and her husband had their teeth cleaned together and found that the teeth were bad and had to be filled. The doctor repeatedly emphasized the importance of cleaning teeth. The author stated that he was not careless about brushing his teeth, but problems still occurred with his teeth, which led to the conclusion that the most important purpose of brushing his teeth is to remove plaque.
2) There are factual arguments. The "Daily Mail" authoritatively reported that serious oral bacteria will increase the risk of cancer death by 80% and may reduce life expectancy by 13 years. Authoritative data causes readers to panic, and paying attention to the problem of brushing teeth will have serious consequences.
Implant electric toothbrush advertisements
1) Use cleaning teeth to induce electric toothbrushes. Brushing teeth is something everyone does every day. Dental problems are closely related to everyone. The author has personally experienced painful teeth and talks about the importance of brushing his teeth.
2) Analyze the electric toothbrush from several aspects: working principle, bristles, speed, cost performance, and appearance. We all know that there are many types of electric toothbrushes in the world, and they are not cheap. Buying an electric toothbrush that doesn't work well is a waste of money.
3) Selling points of electric toothbrushes:
In terms of performance: sonic vibration type, low volume, soft bristles, high vibration frequency, 4 adjustment modes, changing the head to transform into a facial cleanser , the facial cleanser is also suitable for people with sensitive skin, is waterproof, and has a long battery life (about 6 weeks on a single charge)
From the appearance: exquisite, high-end, engraving service
Product brand: The founder is the former general manager of dental research in Asia of Procter & Gamble in the United States. It is tailor-made for Asians.
4) Guide to purchase, there are additional discounts for fans. Naturally embedded into the Taobao purchase terminal to facilitate quick purchase.
I think this is a good sales copy that will not offend people. It guides readers step by step through emotions, making people unable to help but buy it.
First of all, the article combines small things in life and uses emotions to incite readers. Things are seen as big from the small, and we talk about things that people usually don't pay attention to, so as to attract everyone's attention and recognition.
Once again, through the small things in life, the importance of the problem is brought out, and the importance of brushing teeth is naturally raised, and the advertisement is naturally inserted.
Finally, using the advantages of the product to attract readers will make readers feel like they will feel a loss if they miss it.
The above is my personal interpretation of a soft copy. There are still many factors that cannot be considered. I hope teachers and classmates can help give suggestions.