What are the requirements for entering Tmall now, and how much is the start-up capital?
situation
1. Copy of enterprise business license
2. Copy of enterprise tax registration certificate (both national tax and local tax are acceptable)
3. Copy of organization code certificate
4. Copy of bank account opening license
Five copies of the ID card of the legal representative.
6. A copy of the ID card of the person in charge of the store.
7. Copy of Trademark Registration Certificate or Notice of Acceptance of Trademark Registration Application issued by the State Trademark Office (if there is any change, transfer or renewal, please provide the Certificate of Change, Transfer or Renewal or Notice of Acceptance issued by the State Trademark Office).
8. Power of attorney sent by the merchant to Alipay.
9. Product list
10. If the right holder authorizes the opening of the flagship store, an exclusive power of attorney shall be provided (if the trademark owner is a natural person, a copy of his autographed ID card shall also be provided).
1 1. business plan
fund
Since Tmall is an industry model of e-commerce, merchants will choose Tmall as their business place when choosing network transformation. At the same time, Tmall needs to pay a certain fee for merchants to open stores on its platform in order to open stores. If the merchant needs to calculate the cost before checking in, it is necessary to understand the related expenses of Tmall.
Requirements for investment promotion and settlement
1, legally established for two years or more;
2. It is necessary to have the qualification of general taxpayer;
3. Self-recommended brands of "household/personal cleaning tools" need to provide a trademark registration certificate (that is, the R mark);
4, such as operating imported goods, need to provide proof of legal import channels;
5. To apply for a "household/personal cleaning tool" franchise store to operate imported goods without registered trademarks in China, it is not necessary to provide a trademark registration certificate or the Notice of Acceptance of Trademark Registration Application issued by the State Trademark Office;
6. To apply for "household/personal cleaning tools" franchise stores, you need to hold the customs declaration registration certificate of the consignee and consignor of import and export goods;
7. Franchisees should provide complete authorization within the second level based on trademark rights;
8. Franchise stores dealing in imported goods shall provide complete authorization within the second level from the trademark owner or the business unit or receiving unit on the customs declaration form;
9. All submitted materials need to be stamped with the official seal (fresh seal) of the store opening company.
List of brand qualifications (please affix the official seal of the opening company for a copy)
1. A scanned copy of Trademark Registration Certificate or Notice of Acceptance of Trademark Registration Application issued by the State Trademark Office? If it has been changed, transferred or renewed, please provide the certificate of change, transfer, renewal or acceptance notice issued by the General Administration of Trademarks;
2. Exclusive agency
1. If the trademark owner is authorized to open a flagship store, an exclusive power of attorney shall be provided (if the trademark owner is a natural person, a copy of his autographed ID card shall also be provided).
2. If the trademark owner is a domestic enterprise or individual, please download the exclusive license in Chinese. If the trademark owner is an overseas enterprise or individual, you can choose to download the exclusive license of Chinese version or English version. (If the trademark owner is a domestic natural person, a copy of his autographed ID card shall also be provided. If the trademark owner is an overseas natural person, he shall also provide a copy of his autographed passport).
3. List of industry qualifications (please affix the official seal of the store opening company for a copy)
Introduction skills of Tmall
There are three ways for Tmall to settle in: one is to settle in by itself, the other is to buy from Tmall stores, and the third is to help Tmall settle in on the platform. If you choose to enter the Tmall store yourself, you must first know whether your conditions meet the requirements for entry. If not, choose other entry methods as soon as possible, such as buying at Tmall Store, which is the fastest way to enter Tmall Mall. This entry method is also very simple. You only need to choose a reliable online store transfer platform, choose a suitable Tmall store, and finally complete the store transaction with the help of the salesman. This way of entry is unconditional. As long as you want, you can realize the presence of Tmall in this way.
Pre-opening deposit and service fee
1. Flagship stores and specialty stores: the deposit for stores holding the Notice of Acceptance of Trademark Registration is 654.38+million yuan, and the deposit for stores holding registered trademarks is 50,000 yuan;
2. Franchise stores: the deposit for stores holding the Notice of Acceptance of Trademark Registration is 6,543.8 yuan +0.5 million yuan, and the deposit for stores holding registered trademarks is 6,543.8 yuan +0.5 million yuan;
3, special category description:
(1) Store-type flagship store, with store deposit of 65,438 yuan +0.5 million yuan;
(2) The store deposit for operating a special commodity (such as imported goods) that has not applied for a registered trademark in Chinese mainland is 654.38 yuan+500,000 yuan;
(3) "Book Audio-visual" flagship store, specialty store deposit 50,000 yuan, specialty store deposit 654.38+10,000 yuan;
(4) The deposit for the categories of "Electronic Ticket Voucher" and "Telephone Fee Communication" is 6,543.8 yuan+0,000 yuan;
(5) The deposit for flagship stores and specialty stores below the first-class category of "service" is 6.5438 yuan+0.0000 yuan, and the deposit for specialty stores is 6.5438 yuan+0.00000 yuan: ① food coupons; ② Online shop/network service/software; ③ Personalized customization/design service/DIY; 4 movies/performances/sports events; ⑤ Decoration design/construction/supervision; 6 leisure and entertainment; ⑦ Consumer card; 8 interior designers;
The deposit for the flagship store and specialty store of the first-class category of "Education and Training" is RMB 654.38+RMB 00,000, and the deposit for the specialty store is RMB 50,000;
The deposit for the flagship store, specialty store and franchise store of the first-class category of "shopping voucher" is 65,438+10,000 yuan.
The deposit for the second-level store of "medical services" under "medical and health services" is 300,000 yuan;
The deposit for the second-class store of "App Store Top-up Card" under "Life and Entertainment Top-up" is 654.38 yuan+00,000 yuan;
(6) The deposit for the following categories of "health products and drugs" is 300,000 yuan: ① "over-the-counter drugs"; ② "Contact lens/nursing solution"; ③ "refined Chinese herbal medicine";
(7) "Online Games and QQ"? The deposit for flagship stores and specialty stores is RMB 6,543.8+0,000, that for specialty stores is RMB 6,543.8+0,000, and that for specialty stores under the category of "online games and QQ" is RMB 500,000;
(8) The deposit of the first-class category "new car/used car" under the category of "cars and accessories" is 654.38+10,000 yuan.
When the store deposit is insufficient, the merchant needs to make up within 15 days. If it is overdue, Tmall will supervise the store until it is completed.
Annual software service fee (hereinafter referred to as "annual fee"):
Merchants must pay an annual fee when operating in Tmall. For details of the annual fee payment and settlement, please refer to Tmall 20 18 software service annual fee payment, discount and settlement standard.
Real-time deduction of software service fee:
Merchants operating in Tmall need to pay software service fees (referred to as "rates") according to a certain proportion of their sales. See 20 18 annual software service fee list of Tmall for the service fee rates of various softwares.