September 13, 1995 Fujian Province, the new Central Asia Food Co., Ltd. was established
March 1997, the new Central Asia company introduced the United States a complete set of advanced water treatment equipment, Italy, South Korea, two filling line development and production of activated pure water.
June 1, 1997 Sponsor Mr. Ke Shouliang fly over the Yellow River
June 1997 Xiaohezi activated pure water formally put on the market
June 1997 and fly over the Yellow River Production Co., Ltd. and jointly organized "Mr. Ke Shouliang successfully fly over the Yellow River" celebration party
May 1998 New Central Asia Investment Co. >In May 1998, New Central Asia invested in production line technical reforms to expand the production scale, adding four new lines
In June 1998, New Central Asia and the Fujian Disabled Persons' Federation*** jointly organized the "help the disabled and orphans, and care for the growth of the next generation," and commemorated the first anniversary of Mr. Ke Shouliang's success in flying over the Yellow River
In July 1998, the leadership of New Central Asia organized a party to celebrate Mr. Ke Shouliang's success in flying over the Yellow River. In July 1998, the new Central Asian leaders organized Mr. Ke Shouliang and Hong Kong and Taiwan artists to go to the Yangtze River disaster relief activities, sponsorship of Fujian Newspaper, co-sponsored the World Cup tournament card and prize competition activities
August 1998, the State Ministry of Agriculture awarded the comprehensive quality management standard enterprises
February 1999, "small black" trademark was recognized by the Fuzhou Municipal People's Government as "small black" trademark, "small black" trademark, "small black" trademark, "small black" trademark, "small black" trademark. Fuzhou Municipal People's Government recognized as "Fuzhou Famous Trademark"
June 1999 Development and production of "stupid child" series of products, the new Central Asia Company organized the "Xiaoheizi Cup call for peace, love my China" square flying doves of peace activities"
September 1999 Fuzhou City People's Government awarded the new Central Asia Company "Fuzhou City contract and trustworthy units"
November 1999, the new Central Asia Company comprehensively developed and produced "stupid child" series of products. In November 1999, New Central Asia Company fully implemented the ISO9002 quality system certification work
December 1999, "Xiaoheizi" series of products won the Fujian Famous Brand Product
January 2000, New Central Asia Company developed and produced tea beverage series products
2000 In June, New Central Asia Company and Fujian Cable TV "Colorful House" program *** with the organization of the "together under the blue sky, tomorrow is better" and small black "help orphans and the disabled" to care for the
next generation of social welfare activities.
December 2000 Fujian New Central Asia Foods Co., Ltd. was awarded the 2000 National Advanced Unit of Implementing Customer Satisfaction Project.
December 2000 Fujian New Central Asia Foodstuffs Co., Ltd. passed the ISO9002 quality system certification of China Import and Export Quality Certification Center.
March 2001 Fujian Administration for Industry and Commerce awarded Fujian New Central Asia Foods Co.
March 2001 "Xiaoheizi" trademark was recognized by the Fujian Province Administration for Industry and Commerce as "Fujian Province famous trademark".
October 2001, the joint venture "Fuzhou Xiaoheizi Drinking Water Co., Ltd." was established to develop and produce five-gallon barrels of drinking water
November 2001, the new Central Asia Company implemented HACCP
Leader's Speech
Fujian Province, the new Central Asia Foodstuffs Co. Ltd. was founded in 1995, is a sino-foreign joint venture under the Fujian Provincial Government Organ Affairs Administration, "small black" series of products in 1997 to "Asia's first flyer" Mr. Ke Shouliang successfully flew over the Yellow River as an opportunity to market, becoming China's first case of drinks, the company has been working with celebrities to use their stage names as the name of the company. It has become the first case of beverage enterprises and celebrities cooperating with each other by adopting the artist name as the model of branding, which has added a force to the Chinese national brand since then. The birth of the brand "Xiaoheizi" relies on the flying over the Yellow River and the Chinese national culture of dependence, accompanied by the cultural connotation of the brand is incomparable to other beverage brands.
"Xiaoheizi" series of beverages on the market for five years, experienced different periods of white-hot competition in the market. We see in the survival of the fittest competition mechanism, many small and medium-sized beverage companies can hardly make ends meet, have to close down or be merged and acquired. But the new Central Asia company adhere to the "people-oriented", improve the management mechanism, and continue to develop in the direction of modern enterprise standardization. Over the past five years, the company has developed from a single production line for pure water products to more than ten imported advanced production lines, developed five series of beverages, including pure water, tea drinks, fruit juices, carbonated and functional beverages, etc., with an annual production capacity of more than 200,000 tons of various beverages, and has become the leader of the beverage industry in Fujian Province, and a key enterprise in China's food industry. In the market promotion, we always implement the steady and rapid response business strategy and policy, and constantly set up a high-quality professional marketing team, growing the "small black" cooperation **** the same body, so that the "small black" series of beverages rapidly penetrate the country More than twenty provinces and cities. In the Northwest, North China, Northeast, South China, Southwest and Central Plains and other regions set up more than 20 branches, offices, and many of the strength of the dealers into a strategic partnership, creating a good economic benefits, truly reflecting the win-win cooperation of the Manufacturers Alliance.
We have hired a group of senior marketing planning experts as our permanent planning consultants to protect the "small black" brand sustainable development. Looking ahead, Fujian New Central Asia will do its part to provide the best products and services to the majority of consumers, and the growing team of dealers to establish a mutually beneficial small black business **** the same body. We will integrate all resources, and strive to promote "small black" products, in the national market to shape the "small black" brand new image, new selling points of the product, to establish a "small black" brand reputation and loyalty in the majority of consumers. Consumers in the reputation and loyalty, so that "small black" this loud national brand stands in the world famous brand.
Production base
Fujian New Central Asia Foods Co., Ltd. was founded in 1995, is a Sino-foreign joint venture under the Fujian Provincial Government Affairs Bureau of Chinese-funded joint-stock enterprises, is committed to a series of small black drink research and development, production and sales as one of the food and beverage enterprises. The company's production base is located in the Fuzhou International Airport Industrial Zone with convenient transportation, connected to the international airport in the north, west of 316 National Highway, the capital of Fujian Province, south of Mawei, 104 National Highway; the factory covers an area of 20 acres, with a floor area of 10,000 square meters, has more than 100 high-quality professionals who understand the technology and are good at management, and more than 700 employees who have a certain degree of cultural and technical staff; it owns reverse osmosis membrane composed of high polymer material which intercepts water molecules under high pressure and prevents water molecules from being absorbed. Membrane under high pressure to retain all impurities other than water molecules to retain the human body beneficial dissolved oxygen gas of the United States, Italy's advanced reverse osmosis water treatment equipment and 8 modern advanced automatic filling production line; has a modern and advanced hygiene standards of the ingredients room, laboratory, laboratory; and has a canteen for food and beverage use of the staff and the dormitory of 1,000 square meters and life and recreation activities room.
The production base takes Xiaoheizi active pure water as the leader, and develops the production of dozens of varieties of beverages in five series, namely, tea drinks, juice drinks, jelly drinks, carbonated drinks and functional drinks, and the annual production volume can reach 20 million pieces.
Small black production base to establish and maintain quality assurance system in line with IS09002-1994 standards, the implementation of HACCP international quality and safety monitoring system, the use of industry standards and national standards above the implementation of corporate standards.
The company has been named provincial and municipal key joint ventures, AAA grade credit enterprise, the national implementation of user satisfaction project advanced unit, Fujian economic benefits of the top 300 enterprises; Xiaoheizi series of products and trademarks won the Fujian Province brand products, provincial and municipal famous trademarks, the Fujian Provincial Consumer Council recommended commodities, the Fujian Provincial Township Enterprises, 100 famous brand-name products.
Looking to the future, the production base will continue to strengthen the scientific management, constantly improve themselves, innovation, pioneering and enterprising, to a higher level of management, to shape the small black son into a brand in the minds of Chinese consumers.
Contact Us
Fuzhou Xiaoheizi Foods Co.
Company Address: No. 130, Jinda Road, Jinshan Industrial Zone, Fuzhou City, Fujian Province
Production Base: No. 10, Roufeng Avenue, Changle Duqiao, Fuzhou City