Women's marketing, as the name suggests, is a marketing discipline for specialized women.
Because the social attributes, psychological characteristics, consumption habits and patterns of women and men are fundamentally different, some experts and scholars, led by ShangDao Marketing, have been taking women's consumption as their research direction over the years and trying to find out some unique marketing theories and laws for women, so it can be said that women's marketing research has just begun in China.
In the United States and Spain, there are two professional organizations focusing on women's consumption research, but also published a few specialized women's marketing books, such as "Why Women Like to Buy Things", "Women's Marketing (the world's top companies, women's market operation cases and combat)", etc. In China, the only specialized women's marketing publications are the Shangdao marketing to do a research report, "whoever gets the woman gets the world".
Strictly speaking, women's consumption, women's marketing covers a particularly wide range of areas, from women's exclusive consumer goods cosmetics, women's shoes, clothing, jewelry, sanitary napkins, etc., in addition to a lot of household goods, household products, and even automobiles, real estate, the chief buyer is also a woman's consumption field.
It can be said that the business community is now male, but consumption is indeed female.
Future, women's marketing future is unlimited and promising.