Poster content including text and illustrations, including what what what what what what? Graphics, copy and color are the three main elements that make up a print advertisement. These elements play different missions in advertising. Graphic elements are illustrations, registered trademarks, screen contour line elements, copy elements are title, tagline, text, accompanying text elements, color elements are hue, brightness, purity elements. Graphics is the main constituent element of print advertisement, which can express the theme and creativity of advertisement in a graphic way. Illustration can be black-and-white painting, spray-painted illustration, painting illustration, photography, etc., and the forms of expression are realistic, symbolic, cartoon, cartoon, decoration, composition and other techniques. Outline refers to the line frame at the edge of the print advertisement layout, its role is to make the advertisement layout have a separate space to control the public's field of vision, borrowing the outline line to induce the public's sight to move to the advertisement theme, and at the same time avoiding the visual interference of other information. The application of contour lines can increase the aesthetic sense of the advertising layout, series of advertisements using the same "personalized" contour lines, can strengthen the repeated impression of the advertising layout. Contour line can be used in the form of straight lines, curved lines, diagonal lines, patterned edges and other forms. The choice of outline should be based on the overall advertising strategy to determine the use of form, do not get too peculiar, will affect the graphics and copy in the advertising layout. Headline forms are ① narrative, truthfully explain the main points of the body of the advertisement; ② news-style, in the form of news released to the public to provide information, emphasizing the characteristics of the news; ③ questioning, put forward: why? ③ questioning, put forward: why?", "how to do?" and so on, in order to cause consumers to think and **** Ming; ④ praise type, boast the strengths of the goods, but can not be untrue; ⑤ comparative, new and old product comparisons, in order to prove that the advantages of the new product; ⑥ suspense type, with suspense, so that people are surprised, to attract the attention of the public (7) to guide the type of sincerity for the consumer to come up with ideas, suggestions, in order to get the consumer's trust; ⑧ commitment type, to the language of candor Tell the public, the goods can bring them what benefits; ⑨ Repeatedly, repeat the title can stimulate the memory of consumers to enhance the memory of the purpose; ⑩ Indirectly, the use of indirect language to avoid the consumer's secrets and privacy; Nine appeals, with exhortations, hopes, calls for tone, urging people to take action; (12) absurd style, absurd is not real, unreasonable, properly used, absurd will give people real and believable impact. Will give people a real and believable impact, a look to understand the content of the advertisement. The body of the advertisement is the description of the product to be disseminated, which describes the content of the product in detail, and has the role of explanation, answer, encouragement and call. The content of the text should be written in simple everyday language, easy to understand, express vivid, relevant, graphic, heart-warming, so that the public feel easy to approach and trust the goods, in order to achieve the purpose of dissemination of information. It is appropriate to concentrate on the arrangement of the main text, which is generally placed at the bottom of the page, and can also be placed on the left or right position. Advertising slogan, also known as tagline, it is in the overall advertising strategy in a certain stage of repeated use, to reflect the spirit of enterprise or publicize the characteristics of goods, to attract public attention to the special publicity statement, can give people a deep impression. The text of the advertising slogan must be easy to read and remember, rhyming with the mouth, rich in emotion. Arrangement can be placed in any position of the layout, but to be located after the advertisement title, can not put the cart before the horse. Attachment refers to the advertiser's company name, status, zip code, telephone, telegraph, fax number. It is convenient for the public to get in touch with the advertiser and buy the goods. It is generally placed at the bottom of the page or in a secondary position. The use of color in advertising, designers want to show the theme and creativity of the advertisement, to fully demonstrate the charm of color. First of all, we must carefully analyze and study the various factors of color, due to life experience, age, cultural background, customs, physiological response to make a difference, people have a certain degree of subjectivity, and at the same time on the symbolic, emotional performance of color, people have a lot of *** with the same feelings. In the color configuration and color mixing design, the designer should grasp the color of the warm and cold contrast, dark contrast, purity contrast, area contrast, mixing and blending, area blending, brightness blending, hue blending, tendency blending, etc., the color mixing to maintain the picture of the balanced, echoing and colorful rationality, the advertising picture has a clear main color, to deal with the graphic color and the relationship between the color of the ground. Designers should be clear about the color positioning. Advertising positioning in highlighting the trademark, to consider the personality characteristics of the enterprise and the enterprise's image color, through the color positioning to strengthen the public recognition of it; advertising positioning in highlighting the goods, we must emphasize the image of the goods color. The purpose of color communication is to fully express the personality characteristics and functions of the commodity and enterprise, to fit the aesthetic flow of the commodity consumer market, and to use the creativity of color design to create a more concentrated, stronger and simpler image, to deepen the public's cognitive level of the advertising information, and to achieve the purpose of information dissemination. Poster design classification and appreciation? Analyze different poster styles, learn and learn from their excellence, enhance the aesthetic ability of the poster! 01, music-themed illustration poster design-Korean designer YejiYunThis set of illustration posters to music as the theme of the unfolding of the design, the designer likes to connect themselves with the world, and will be that moment depicted on the drawing paper, which is the designer's sky is the limit of uniqueness.02, creative fonts Poster design-Swiss c2f design studio Switzerland C2F is a Swiss visual communication design studio founded by CybuRichli and Fabienne Burri in 2006, and its font poster works in a variety of design styles, mostly in three-dimensional effects of the display. 03, Flower Poster Design-Spanish designer Xavier EsclusaTrias Poster with flowers and text-based, skillfully mixed with plants and flowers and graphic design elements and text, retro and fashion, reflecting a different sense of beauty. 04, traditional culture and art poster design This is a set of non-heritage handicrafts exhibition promotional posters under the theme of "WEN - the old", with a strong contrast between the size of the text, highlighting the This is a set of non-heritage handicraft exhibition poster with the theme of "WEN-GU", the size of the text contrasts strongly, highlighting the theme of "cloth", "bamboo", "lacquer" and so on, and the local enlargement of handicraft exhibits to show the pattern styles and rich details, which is a set of traditional culture poster design with strong characteristics. 05, Creative Graphic Divided Poster Design-modulwerk This is a set of creative posters using minimalist graphics and lines to divide the elements, with contrasting colors, red and black, red and blue, yellow and purple, etc., to attract the user's eyes and give a comfortable feeling overall.06. Creative Brainstorming Poster Design-modulwerk This set of posters has a big brainstorming, with red and black color as the main theme, and a fine taste. Each poster has a theme story scene, the first four posters are simple red graphic superimposed to form a focus, the overall visual impact is very strong. 07, paper style poster design paper sense of use of the poster has a three-dimensional sense of style, the theme of the scene to enhance the poster's interesting, this style of performance is worth learning and learning. 08, bright color paper style poster design paper style posters belong to the three-dimensional posters One of the forms of three-dimensional vision and paper thickness, is the key to paper effect poster design. This group of paper style poster using a large number of bright colors, to create an active atmosphere, the use of color has a certain prominence. 9, overlap effect style poster design overlap effect style can not only enhance the visual effect of the poster, the characters and shapes or text overlap the typography to add a sense of mystery, can quickly attract people's attention to the people want to go to discover the secrets of the 10, rectangle elements poster design Rectangular elements generally give people a solemn and strict feeling, the clever use of rectangular elements to make the overall poster design does not seem dull, combined with the layout of the text, superimposed, rotating and other strong and weak contrast, so that the poster adds a lot of lively. 11, ink element poster design ink element on behalf of the traditional Chinese culture, is a unique language, with the Oriental aesthetic connotation of the flavor, shape and color contains the essence of Chinese culture, used in the poster design not only play a role in the ink and ink element poster design, it is a special language, with oriental aesthetic connotation of the flavor, shape and color contains the essence of Chinese culture, and it is also used in the poster design. Used in poster design not only to play the characteristics of ink, but also enriched the picture, enhance the artistic effect, to achieve a certain aesthetic mood.12, famous scenic spots illustration font poster design-Japanese designers SeeVisual This is a set of very distinctive Japanese famous scenic spots colorful illustration posters and fonts visual design posters, the overall use of a rich color palette, the scenic spots posters are full of mood, the text is simple and prominent, the font design has its own unique style, the font design has its own unique style, the font design has its own unique style. Font design has its own unique style, it is worth savoring.13, Creative Round Geometric Poster Design - Designer PosterLad This is a set of creative poster design using geometric composition, the designer will be round elements played very thoroughly, with a variety of different ways to deal with and display, the use of projection to enhance the three-dimensional sense of the silhouette of the characters and the text for the poster to add quite a lot of embellishments. 14, retro fashion character collage poster design this is a group of retro poster design does not lack of fashion, the use of different geometric shapes mixed with abstract graphics, combined with low saturation portraits, the use of a variety of rich colors to make the overall visual picture full of pleasure, the overall collocation with an interesting and simple to look good. 15, retro style poster design - Danish designer MadsBerg this group of commercial advertising poster style! Unique, like more old works, with ancient elements and printed products feel, the formation of a strong retro style, the designer poster is characterized by the classic poster art into a modern and timeless style.16, collage elements poster design this is a group of creative collage elements poster design, this group of posters elements have graffiti, illustration, photography, vector graphics, collage elements, etc., the expression of more geometric and Irregular shape performance. 17, WWF advocate the protection of animals public welfare poster design Figure 1 Figure 2 to the form of realistic illustration show, realistic illustration can be very real to the object out of the performance, focusing on detail portrayal. The latter poster is mainly in the form of flat illustration, simple and interesting, colorful and contrasting with the background, effectively conveying the concept of animal protection.18, Illustration Poster Design - DawidRyskiThis set of illustration posters using vector illustration combined with simple geometric shapes, to show a distinctive and interesting scene, full of creativity.19, Creative Poster Design - French Designer MichaelSallitThis is a group of creative poster design using a large number of lines combined with points and surfaces, its main feature is that the designer puts the silhouette of the character in the form of a line to show, even if there is a large number of lines, but also does not make people feel chaotic, but instead of the rhythm of the orderly.20, creative poster design - byElisaVendraminThis is a group of new generation designers designed by the Creative poster, Elisa Vendramin is an illustration designer, in the poster design using abstract concepts for the form combined with a rich color scheme, forming a perfect combination. What is the appreciation and analysis of excellent poster works?
What is the appreciation and analysis of excellent poster works:
1, restaurant opening comic style promotional posters, the use of comic style + grid form embodiment, not only has a tempting food pictures, there are also the corresponding opening activities of the information content.
2, the second half of July early summer greenery mobile poster, June is coming to an end, we will also usher in a brand new second half of the year. This excellent poster design work with fresh turquoise leaves as the background, plus "hello the second half of the year, may the world's good with you ring".
3, graduation season campus classroom youth illustration mobile poster, graduation season is coming, are you ready? This excellent poster design work utilizes a hand-drawn illustration style show, plus desks and chairs, books elements, and the basketball court outside the window elements added.
4. 20th Nagoya Zokei University Pawn Exhibition, the theme is more prominent, easy to catch people's attention, the word "Pawn Exhibition" is in the form of a grid similar to a tablecloth, which is very design, and the color scheme is very nice, the word "Pawn" is in rosy red with blue (classic red and blue scheme); the word "Exhibition The character of "Pawn" is rose red with blue (classic red and blue combination); the character of "Exhibition" is green, blue, dark blue and purple (gradient color combination).
Lots of white space is retained, and the top half of the image contrasts sharply with the bottom half of the image in terms of complexity and simplicity. Doing so allows the reader's eyes to focus on the text part, making the information easier to read.
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