The answer is as follows:
1. At present, with the popularity of mobile phones and smart watches, mechanical watches are not easy to sell, because the vast market space of mobile phones, especially smart watches, is changing, leading to the deterioration of the mechanical watch market.
2. What is the smart watch market now? CounterpointResearch's latest global smart watch market tracking report shows that although the overall environment is facing a certain crisis, the global smart watch market shipments still maintained a high-speed development trend in the third quarter of 2022, with a year-on-year growth rate of 30%. It should be noted that at present, the market sales of many consumer electronic products, whether smart phones or personal computers, are declining, but at the same time, the smart watch market has shown great vitality, which is enough to show that there is still much room for development in the market.
3. The huge market shipment is enough to verify that it is correct to interpret smart watch products with smart experience, sports function and health monitoring as the core. Then, look at the essence through the phenomenon and explore the deeper reasons behind it. Let's discuss it together.
3. 1 Synergy and independence coexist
Nowadays, most smart watches still don't rely on mobile phones. If you want to get a complete functional experience, you still need the cooperation of a watch and a mobile phone. In the face of the rapidly developing smart wearable device market, enterprises also proceed from their own situation to improve their competitiveness.
3.2 Return to the product itself and do a good job in the core experience.
In the field of smart watches, whether it is based on the function of one-stop portable products, sports accessories market or children's watches market, it is not difficult to find that the essential needs of users are the key. Taking children's smart watches as an example, consumers are parents, and the core needs of users include contact, location positioning and habit cultivation. Only by understanding parents' activities and education to their children can we develop or introduce suitable applications.
3.3 Small size, high performance and data security
A new round of technology boom provides a broad prospect for smart wearable devices. On the other hand, they need to meet a variety of demanding requirements, including small size, low power consumption, high reliability, high performance, data security and so on. In particular, major manufacturers need to maintain data security.
4. With the approaching of the 5G era, wearable devices such as smart watches and smart headphones have become another explosive market after smart phones. With the deep integration of wearable devices with AI, AR, cloud computing and other technologies, consumers will get a brand-new experience, in which smart watches quickly detonate the market with their functional advantages such as portability, health monitoring, personalization, sportiness and high value.
5. The future of the smart watch market
Although the experience of 5. 1 smart watch is very mature now, there are still many places to be developed. In the future, with the gradual expansion of this market, more manufacturers will inevitably participate, and manufacturers who have launched smart watch products will pay more attention to this field.
5.2 First of all, it is clear that any scientific and technological product should aim at facilitating use and improving people's work efficiency and quality of life, which is also the significance and value of the development of scientific and technological products. Then in the future, smart watch products will have a broad world!
Future trends of wearable devices?
5G technology helps smart wearable market.
Looking back, most of the manufacturers who made a hasty appearance in 20 13 have retreated, and all kinds of smart wearable products that were once hot have either disappeared or been sold to giants. But is there really no chance for smart wearable devices? Of course not.
According to the data released by IDC, the shipments of smart wearable devices are still increasing year by year. The data shows that since 20 16, the shipments of wearable devices in China have increased year by year, and the year-on-year growth rate of shipments in the first two quarters of 20 19 has remained above 30%. 20 19 In the second quarter, China shipped 23.07 million wearable devices, a year-on-year increase of 34.3%; Among them, the shipment of basic wearable devices (wearable devices that do not support third-party applications) was 6,543.8+0.846 million units, up by 365.438+0.9% year-on-year, and the shipment of smart wearable devices was 4,665.438+0 million units, up by 45.0% year-on-year. IDC predicts that it will reach 80 million units in 20 19.
20 15-20 19 China wearable device market shipment statistics and growth forecast.
Data source: compiled by Prospective Industry Research Institute.
Personalized and high-quality experience service will become a trend.
It is not difficult to find the reason why smart wearable products changed from hot to cold in previous years to "warming up" again.
1) First of all, some smart wear is not just needed. Early users just want to catch up with a new trend and fashion, and are endowed with the aura of high technology and intelligence. However, non-rigid demand cannot last long.
2) Secondly, most smart wearable markets are mainly concentrated in smart watches and smart bracelets, with serious product homogeneity, lack of innovation and even vicious competition in price wars. Low price is not the main motivation for users to buy. Therefore, users will become rational and their enthusiasm will fall back to a certain extent.
3) Moreover, the smart wear function is too simple to meet the needs of users, just like chicken ribs. The core of smart wearable products is to provide people with a more effective and agile lifestyle. Real smart wear is not only fashionable in appearance and comfortable to wear, but also has the ability of efficient and accurate data analysis and processing. The integration of artificial intelligence has become a good assistant for human beings.
In fact, the iterative upgrading of the network has turned people's demand concept for smart products into "experience" demand, and personalized and high-quality experience is the real "just need". Inconvenient use and poor experience perception are the most unacceptable factors for users. Smart wear must change from product supply chain to customer demand supply chain.
Merchants should start from the rigid needs of users, find pain points and opportunities according to consumers' life scenes, formulate scenarios, provide new products and services, upgrade user experience and meet the hidden needs of consumption.
For more data sources and analysis, please refer to the Analysis Report on Market Foresight and Investment Strategic Planning of Wearable Equipment Industry in China issued by Foresight Industry Research Institute. At the same time, Forward-looking Industrial Research Institute also provides industrial big data, industrial planning, industrial declaration, industrial park planning, industrial investment promotion and other solutions.
Market analysis of smart wear in the new "blue ocean" 10 year in the future electronic consumer market
The rapid development of the Internet has led to the rapid development of many related industries, among which the electronic consumer products of science and technology have developed the fastest because they are closer to the lives of ordinary people. Terminal products such as mobile phones and computers have become an indispensable part of many people's daily lives and offices, and products such as headphones, speakers, smart watches/bracelets in market segments centered on them have also become very popular in recent years.
The progress of science and technology promotes the continuous upgrading of consumer electronic products. With the emergence and application of new concepts such as intelligent life and the Internet of Everything, in the next decade, mankind will enter the intelligent age in an all-round way, and the market will usher in many new opportunities. The upgrading of electronic consumer products will further enrich and facilitate people's daily lives.
The smart wear market is a new growth point in the electronic consumer market in recent years, in which the sales of TWS headphones, smart watches/bracelets, smart glasses and other products continue to grow rapidly. And with the upgrading of people's consumption and the change of health concept, this growth trend will continue to expand in the future and become a new "blue ocean" in the electronic consumer market.
This time, I love audio network will share the current situation of smart wear market and the development and development opportunities of smart watches as the top priority of smart wear products.
First, the status quo of smart wear market
1. What is smart wear?
Intelligent wearable device is a general term, which applies wearable technology to daily wearable products and carries out intelligent design and development. The use of the product can directly contact with the human body, help users listen to or watch content, or collect human health information to assist healthy exercise and medical treatment.
These include not only earphone products, wristband products and glasses products that have been widely used at present, but also smart clothes and auxiliary medical equipment that have not been widely popularized, as well as intelligent organs and implantable chips that may extend human capabilities in the future. Through the data interaction with smart phone or cloud connection, many rich functions are realized.
2. Development of smart wear market
The AMC model of China smart wearable device market given by Shenzhen Smart Wearable Industry Association shows that in 2006, smart wearable products entered the exploration period, and began to tap users' needs, try product forms and build a software ecosystem.
The most sensational thing in this period is the AR augmented reality glasses released by Google 20 12, followed by the second generation products. The futuristic design and brand-new interactive experience instantly detonated the market, but due to the immature technology, the shortcomings of the products were gradually exposed in the subsequent use process, which eventually led to the "dystocia" of the third generation products.
In 20 16, the market entered the start-up period, the main intelligent wearable computing system platform and big data service platform were built, and the service products based on healthy big data gradually matured. With the release of AppleWatch, the product form of square dial is very different from that of traditional round watch, attracting more consumers. And with the application of GPS, cellular data, health monitoring and other follow-up products, the smart watch market has risen.
In recent years, smart wearable products have ushered in a period of rapid growth, in which TWS headphones with relatively low technology content have become the most important force point, and sales have increased year after year. And with the addition of active noise reduction and other functions, it has been recognized by more people and has become the main growth point of consumer electronic products in recent years.
Other products such as smart watches, smart bracelets and smart glasses have also maintained their growth momentum. Among them, the combination of smart watch/bracelet and sports health monitoring function has formed a unique differentiated feature and has become a product sought after by many young people. It is widely regarded as the main development direction of the smart wearable market in the future.
3. Smart wear the future
At present, due to the limitation of product size, most smart wearable products need to be connected with mobile phones, PCs and other terminal devices to realize the application of various functions and data processing.
However, compared with other smart wearable products, smart watches are relatively large and can be equipped with more firmware configurations. Touch screen makes human-computer interaction more convenient and intuitive, and the way to wear it on your wrist is easier to control. With the continuous progress of smart watch technology, products are moving towards independent use.
After becoming an independent terminal product similar to a mobile phone, smart watches may gradually develop into the center of smart wearable devices, undertake data processing and cloud interaction of other smart wearable products, and become a multimedia access port, which is more convenient for users to use.
Second, smart watches will become smart wear centers.
1, introduction of smart watches
Smart watches are watches that have information processing capabilities and meet the basic technical requirements of watches. The use logic of smart watches is more inclined to mobile phones. Compared with traditional watches, smart watches not only have the function of checking time and date, but also have independent operating system, data processing center and numerous sensor units, thus realizing the functions of detecting healthy exercise, checking information and answering telephone calls.
At present, the products in the smart watch market can be mainly divided into three categories according to their functional positioning, namely, children's smart watches, adult smart watches and elderly smart watches. According to the form of product data interaction, it can be divided into three categories: Bluetooth version, Bluetooth /WiFi version and cellular data version.
Among them, children's watches are mainly aimed at children's safety, and have the functions of voice call, multiple positioning, one-click help, remote monitoring and so on. Adult watches focus on message reminding, music playing and sports health monitoring; Smart watches for the elderly focus on convenient control, health monitoring and intelligent reminder.
According to the survey report on the distribution of the most popular functions of smart watches by Shenzhen Smart Wear Industry Association, health monitoring, calling and sports management are the most popular functions of smart watches at present, and the popularity among respondents is over 60%.
2. The development of smart watches
Market sales volume
At present, in the smart wearable market, in addition to TWS headphones, smart watches are another major product with sales growth, and with the continuous enrichment of functions, battery life and performance improvement, sales have increased rapidly year by year.
According to the data report of CCSInsights, a market research organization, the global total shipment of smart watches/bracelets in 2020 was 654.38+0.93 billion, a year-on-year increase of 24%. Among them, the shipment of smart watches reached1.1.50 billion, accounting for about 60%. It is predicted that by 2025, the shipment of smart watches will reach 258 million. This is only the shipment of known brand products, and all shipments will far exceed this data.
At present, the market share of smart watch shipments is far ahead of Apple's AppleWatch, and Huawei's shipments will grow rapidly in 20 19 -2020. At present, Samsung, Fitbit, Huami and Garmin rank second in sales volume.
Smart Watch Industry Chain and Key Technologies
The industrial chain of smart watches is similar to smart watches, and the upstream mainly includes main control chips, sensors and algorithms, batteries and screens. The middle reaches include industrial design and technology, software and hardware solution providers; Downstream is the terminal brand manufacturer that suppliers and consumers contact.
At the key technical level, it mainly includes R&D and design capability, interconnection and algorithm. At present, smart watches are very mature in monitoring heart rate and blood oxygen. In terms of algorithms, many manufacturers continue to follow up and upgrade, and their accuracy is constantly improving. It is also perfect for data interaction between smart watches, mobile applications and the cloud.
However, the new health monitoring functions such as ECG, body temperature, blood pressure and blood sugar are currently supported by only a few products, and the data is not accurate enough. We can only analyze the changes of physical condition through fluctuations. On the other hand, it is the problem of battery life. Due to the limitation of watch size and battery technology, products with so many all-weather monitoring functions that can last for more than 3 days are good.
Smart Watch Market Opportunity
As a fast-growing emerging market, smart watches have great development potential in the future, although the head enterprises like Apple and Huawei have already shipped a lot.
For many other new smart watch brands, because smart watches are still in the initial stage of development, enterprises engaged in this industrial chain are basically at the same starting line except the first few, and enterprises standing in the industrial chain and the key technologies mentioned above will usher in new development opportunities.
On the other hand, in addition to rich functional applications, smart watches also have a strong decorative effect of traditional watches. Therefore, product design and product texture are also very important points of smart watches, which can achieve a very different product appearance and can also be recognized by the market.
Third, Shenzhen Smart Wear Industry Association
Shenzhen Smart Wear Industry Association was established in August 20 15. It is an officially certified smart wear association in China at present, and its member units cover more than 300 well-known enterprises in the field of smart wear, including finished product manufacturers, solution suppliers, original chip manufacturers and high-quality supply chain manufacturers.
The association continues to organize enterprises, universities and scientific research institutions to carry out technical cooperation around key issues of industrial technological innovation, break through the core technologies of industrial development, and form industrial technical standards.
Establish a public technology platform, realize the effective division of labor and reasonable connection of innovative resources, and implement the enjoyment of intellectual property rights; Implement technology transfer, accelerate the commercialization of scientific and technological achievements, and enhance the overall competitiveness of the industry.
Cultivate talents together, strengthen personnel exchange and interaction, and support the effective promotion of industrial core competitiveness. It is hoped that more enterprises in the field of smart wear will join the association to create an ecological chain of smart wear.
On July 29th, 200212002, "20021China Smart Wearable Summit" was successfully held, which won the support of 42 high-quality supply chains, service providers and brands in the industry, and more than 2,000 fans signed up, including relevant buyers, digital enthusiasts and people who are optimistic about this market and ready to enter.
The summit also had the honor to invite 17 big coffee in the industry to share the theme of smart wear. Among them, Zheng Yi, president of Shenzhen Smart Wear Industry Association, shared the market status, future development trends and opportunities in the field of smart wear with the theme of "Development trends and product trends of smart wear".
Fourth, I love audio network summary
Smart wearable devices are one of the main growth points in the technology electronic consumer market in the next few years, and many manufacturers have begun to lay out. In the current market, TWS headset products have become the main force of sales growth. Due to the continuous improvement of functions and performance, and the relatively few related technologies needed, the product update speed is faster, which further promotes the rapid growth of its sales.
Smart watches occupy an important position in the smart wearable market, and sales continue to grow. The independent operating system, data processing ability, screen, sensor and other configuration applications of smart watches are all developing towards miniaturization of mobile phones. In the future, in addition to the continuous enrichment of its own functions, it will also occupy the central position of smart wearable devices.
From the perspective of the whole smart wearable device industry, its future development potential is huge, the types of products that can be tapped are extremely rich, and the application of new functions is also in the development stage. At present, the entry threshold in the field of smart wear is relatively low, and all enterprises are basically on the same starting line. Therefore, whoever can make breakthroughs in product industrial design, key technologies, software and hardware solutions, and post-user services will occupy a dominant position in the smart wear market in the future.
Research Status of Smart Wearable Devices at Home and Abroad
Domestic:
In recent years, the research of smart wearable devices has attracted more and more attention, and many research institutions have carried out related research, including Institute of Software, Institute of Electronics, and Computer Network Information Center of Chinese Academy of Sciences. These research institutions are mainly devoted to the research and development of smart wearable devices, such as smart watches and smart glasses. And the application technology of smart wearable devices.
Abroad:
More and more attention has been paid to the research of smart wearable devices abroad, including research institutions and universities in the United States, Germany, Switzerland, Britain and other countries, which are conducting in-depth research on the development and application technology of smart wearable devices. Apple and Siemens of Germany are also developing and launching their own smart wearable devices.
Health monitoring is unreliable. Is the future of smart watches Apple, Huawei and Xiaomi?
Now, as long as smart wearable devices are mentioned, smart watches must be the most representative devices, and various brands emerge one after another in the market. Whether Huawei, Xiaomi or OPPO are launching new models one after another to seize this unlimited market. But when we buy smart watches, which aspect will we pay attention to?
In view of the size limitation of smart watches, both battery life and performance are still not satisfactory. Since Apple and Google launched their first devices in their respective fields a few years ago, everyone has been arguing about which direction the most used wearable devices will develop.
The most representative AppleWatech series is regarded as the benchmark of the development direction by the industry, so what we see more is the extension of the supplementary functions of the iPhone, such as health data, information push and exclusive application interaction. , which can be regarded as an integrated device. However, its high price and weak endurance have become very obvious shortcomings, and besides iPhone users, Android users are too practical after purchase.
Weak performance, small screen and poor battery life make smart watches have certain limitations in scene application, so many Android manufacturers have optimized and adjusted their positioning for these defects, and derived healthy smart watch devices, which are more professional and vertical, and have been welcomed by some users. We see brands such as Huawei, Jiaming and Huawei, which specialize in the field of sports health and occupy the mainstream market.
It looks very good, not only heart rate monitoring, oxygen saturation, sleep breathing detection and so on. However, even after the introduction of the health assessment system, we found that these data look very professional, but they are more entertaining. Due to the error of sensors, these data are only for reference and cannot objectively present their physical condition. It can be said that they are just watching the fun at most. However, it is still good for a watch to look at the time and display push information, and the standby time is longer, which basically solves the problem of endurance anxiety.
The degree of professionalism is greatly reduced, which makes manufacturers like Xiaomi find another way to emphasize the smart application of watches rather than personal health. In the Xiaomi Watch released by Xiaomi last year, we saw the miuiForWatch system specially customized by Xiaomi. Similar to smart phones, they can expand the functions and application scenarios of smart phones by installing various applications. OPPO, the follower, also adopted the same strategy to launch his own smart watch.
It looks cool, but many users' feedback in actual use is not very good, mainly focusing on battery life and application richness. Similar to the smart phone on the wrist, it means more functions, the consumption of system resources and power will increase exponentially, and the standby market will be greatly shortened. A battery of several hundred milliamps is difficult to support even for a day's standby time. In the case of low and moderate use, it needs to be charged once a day. Moreover, there are not many applications specifically for deep customization of smart watches, and many commonly used applications do not. Chicken ribs are very common in daily use. It took a while to buy it back, and it turned to ashes on the side.
Of course, the trend of wearable smart devices is irreversible, but it is currently limited by the dilemma that battery performance cannot break through. Although the market has developed for many years, it still presents a chaotic situation. Whether it is the main health or the main application, after breaking through the bottleneck, it will eventually reach the same goal, and more devices will be linked to expand more application scenarios, which will bring about the explosive growth of smart watches.