Marketing enterprise training staff business etiquette courseware content

Principles of professional clothing

Usually, professional clothing should pay attention to three aspects of fabric, color and style. Although the fabric is generally recognized as pure wool, pure linen, pure cotton, pure silk, pure leather, five pure for the best, but it is also known that if an employee wearing a short leather skirt to work will be what effect; as for the color, pay attention to the "three-color principle", that is, the whole body of the dress with can not be more than three shades, and it is best to have a colorless system (black, white or gray). Style has a well-known TPO principle, that is, everything to the time, place, purpose for the transfer.

If the company has a uniform dress code, then both men and women should wear work clothes during working hours, but it should be reminded that attention should be paid to the cleanliness of the work clothes, even if you are a doctor, a chef or a waiter, then you should also be more diligent than washing their own clothes to wash your work clothes. Special attention should also be paid to the ladies at work, they should not think that they are very attractive and charming, it will bring more opportunities for their own development, in fact, the effect may be the opposite. Because the men in the unit, more is concerned about business, and your female colleagues are more do not want to see who is too prominent.

Female staff dress code

In the office and formal occasions, should avoid tight, transparent, dew and over and fancy cute clothes. Professional suit is the preferred attire for professional women, which includes skirt suit and pants suit. The length of the skirt should not be shorter than three inches above the knee when wearing a skirt suit.

What you should pay attention to when wearing a suit

Wearing a suit will make you look elegant. However, suits should be worn appropriately, and self-righteousness is often a laughing matter.

The tie is known as the suit's "picture friend dot eyes this place", the length of the tie after playing well is important, its lower end in the belt under the 1-1.5 centimeters. Formal occasions, wear double-breasted suit main clothes, buttons should always buckle Yan. Wear 2 buttons single-breasted suit blouse, the top one should be buttoned up, the bottom one should always be unbuttoned or up and down 2 buttons are unbuttoned, such as 3 buttons single-breasted suit blouse, buckle the middle one buckle.

The texture of the tie is best in silk, and the pattern and color of the tie can be taken for granted. However, if you wear a striped tie or checkered tie, you should not wear a striped suit, striped shirt or checkered suit, checkered shirt. The former is called "zebra match", the latter is called "deer match", are inappropriate.

Walking outdoors can be done without a tie clip. When the wind is blowing, your tie will be fluttering in the wind, giving you a unique flavor. But in formal occasions, such as meals, tie clip is still used. Otherwise, the first to "taste" the meal may be unrestrained tie.

The tie clip is only used to fix the tie and has no decorative effect. Its proper place is at the fourth button of a six-button shirt, counting up from the top. Here, the suit top button is invisible when buttoned. It is best not to position the tie clip too far up, especially if it is intentionally exposed to the view of others. The collar of the shirt should be about 1.5 centimeters or so above the collar of the suit, and the sleeves should be outside the cuffs of the suit blouse, exposed by about 1.5 centimeters, mainly for the sake of the suit's cleanliness. It is best not to forget this, so as not to make people produce "shirt collar, sleeve dirty, afraid of people see" illusion in addition to protect the suit, from the price point of view, change the shirt is much cheaper than the suit.

To make the suit look straight and fit, the top inside in addition to the shirt and suit undershirt, should not wear other things. If it's too cold, you can wear a cardigan in a plain color with a pattern that's not too eye-catching. The best is a chicken heart collar pullover, even if it is easy to tie and look coordinated.

Suit jacket outside the pocket in principle can not be loaded things, pens, wallets and so on is best placed in the jacket inside the mouth or briefcase. The left breast pocket outside the jacket can only be placed in a decorative handkerchief.

On formal occasions, you should usually wear a suit, that is, the same quality, the same color, the same style of suit. When wearing a suit, special attention should be paid to shoes, socks and belts to match.

Shoes and socks

Since the invention of nylon by DuPont, stockings have become an indispensable part of modern women's clothing center. However, most women are prone to one problem: they only care about matching the stockings they wear, and the overall effect is often spoiled by improper matching of stockings.

The stockings must be higher than the hemline of the skirt, whether standing or sitting can not reveal the legs. If you wear a short skirt, it is best to wear pantyhose, otherwise people will think you are very frivolous.

Commonly, many people's socks are rolled back to the bottom of the skirt, in which case it is best to use a garter belt, or do not wear it anymore, and do not often use hand-held socks. The color of the stockings and shoes must match, that is, to be lighter than the color of the shoes. For women, it is better to wear black semi-high-heeled "boat shoes" with little decoration, while for men it is better to wear black lace-up leather and dark cotton socks. At least not white athletic socks.

Principle of office worker's jewelry

The jewelry for a person's overall image is like a beautiful article of punctuation, can not be ignored. Jewelry, including headdress, hand jewelry, necklace, earrings, foot jewelry, waist jewelry, chest jewelry and so on, generally speaking, the working class jewelry principles as far as one is the texture to be high-grade, pure gold, pure silver, pure platinum "three pure" is good. As for the "pure" jewelry to wear to work is too flashy. Second, the texture to be uniform, that is, the whole body jewelry is best the same texture. Third, in line with the practice, do not have to be new and different, so as not to lead to misunderstanding. Usually the whole body jewelry to no more than 3 pieces of appropriate.

Hair style for office workers

The hair style in the hair salon may increase your turnover rate when you walk on the road, but out in the office may make people think of it. The most conservative hair style for male office workers is the 5-7 centimeter long parting of the hair in a three-seven-parting. Of course, this is the center of the range can be long or short, but short can not be and Buddhist disciples, long hair can not be fluttering; similarly, two eight, four six open are not bad, female office workers hair style essentials simple black straight hair, commonly known as the "noodle soup", but the operation of the form of a variety of at least when you go to work should be shawl-length hair to be "constraints", it is best to be pulled into a bun.

Glasses

Many men wear glasses, will give a person mature, sophisticated this feeling, in fact, this is the same in women, so white-collar women should avoid wearing tangible glasses. But if you really have no choice, you should choose to cooperate with their own skin color, face type of mirror type, and always pay attention to glasses cleaning, remember to interact with people, can not wear tinted glasses, especially sunglasses.

Oral hygiene

Brush your teeth and mouthwash after a meal, and it is best to eat less stimulating and easy to generate odor during and before work, such as: green onions, ginger, garlic, leeks, etc., but if you really can't choose to have a meal, you should mouthwash instantly after a meal, or use mouthwash or gum to drive away the smell, but be careful not to chew gum in front of others, especially in the dance and other social occasions.

Makeup three elements

1, eyes: eyes form the core of the face, many subtle emotions are expressed through the eyes appear, the focus of attention is your eyes, the eyes are the mirror of the individual's thoughts and character. The modification of the eyes becomes the focus of the makeup program.

2, lips: lips and facial expression is closely linked to the characteristics of the expression of its high degree of characterization of the function of the expression, known as the "face of the charm of the point". Lips at rest or in motion, must show a clear outline, vivid and natural, passionate and rich expression. The right choice of lip color is a prerequisite for the overall beauty of the lips.

3, skin color: skin color is an important part of the make-up requirements of the overall sense of the choice of true and natural colors to show the character's face Hugh surface relationship between the turn, with accurate color performance of the character's gender personality and its health status, is the focus of this item. Healthy skin color required to show the five conditions are: moist, gloss, tension, elasticity, blood.

Quick Makeup Methods for Office Workers

In today's rapidly developing economy and society, women are under pressure in their careers and lives, and mastering quick and easy makeup is especially necessary. Each woman can find a quick method that suits her individuality according to her own personality traits. Here are some of the easiest ways to do it.

1, wet and dry powder used in the ding-tao belt, mascara, painted monochrome color lipstick. (This method applies to oily skin)

2, purple foundation cream used in the bottom of the eyes and the bridge of the nose, around the eyes, mouth, nose local use of basic primer, without fixing the makeup, with gray eyebrow pencil tracing eyebrow, drawing lipstick. (This method is suitable for dry skin)

3, the whole face with the same color foundation cream, after using the powder to set makeup set makeup, brush mascara wipe colorless lipstick.

Female make-up should pay attention to the problem

1, do not make up in front of the public;

2, do not make up in front of the men, so as not to "help";

3, pay attention to the thick talk appropriate, preferably in the same or similar to the environment with the make-up attended makeup make-up under the same or a similar source of light;

4, be careful to use the strong aroma of the cosmetic products;

5, do not easily borrow other people's cosmetics;

5, not to borrow other people's cosmetics;

5, not to borrow other people's cosmetics;

5, not to borrow others' cosmetics. Borrow other people's cosmetics easily;

6. Don't ask each other about the brand of cosmetics;

7. Pay attention to the checking of the effect of makeup.

Checking the effect of make-up

After hard work, you should not feel that all is well, and the last part of the process should not be forgotten, that is, checking the effect of make-up, so as to modify it in a timely manner.

1, hair and eyebrows on whether the foundation cream;

2, double eyebrows are equal. See whether the shape of the eyebrows off due to the past to pay attention to the skills and destroy the balance of the face;

3, eye makeup effect. Half-closed eyes are also good-looking? Because people are more likely to look at you tep closed eyes;

4, mouth smile when the type is good. Is the lipstick regular? Is there lipstick on your teeth?

5, eyelash oil effect how to apply evenly? See if there is any foundation cream on it;

6. Whether the face is alive in general. Is it white due to too much perfumed fen falling off? Smile and see if the wrinkles are too pronounced, it's too much perfumed powder;

7. Is the face natural and healthy. Is the amount of rouge appropriate?

8, away from the mirror to observe. Is the face like a cover? Is the color of the neck and face consistent?

9. Is the color of the lipstick too heavy. If it is too heavy, cover it with a beige color to make it softer.

10. Check the side of your face as well. See if the outline of eyebrows, eyeliner and lipstick are coordinated and proportional?

Get into a good routine

Wake up on time and get to work on time. No more rushing to get dressed, huffing and puffing to catch the bus, or gobbling down your meals, so you can live each day with a sense of calm.

The significance of image organization

Image is of course one's own, but of course it also exists in the eyes of others, a good professional image can better show the inner charm of the self, and it is also a kind of respect for others, and it is also an indispensable part of shaping the ideal overall image.

Steps of image organization

White-collar workers in the office building seem to have a considerable distance from the olive green in the military camp, but the image of the working class and the soldiers' military style and discipline inspection has the same wonder, in order of hair, face (including the corners of the eyes, the corners of the mouth, the nostrils, the gap between the teeth, etc. "secret" and there may be glasses), clothing, hands and feet, and, of course, the feet of the socks and shoes. And, of course, socks and shoes for the feet. Also, be sure not to forget the nails.

The focus of image organization

Image is an all-encompassing concept, but it is not possible and not necessary to do everything, seize the focus, it is necessary. The so-called focus, one said that the head, two said that the hand, because the two are concentrated on your connotation of not dressed part, and is the focus of attention, remember, the face is the first business card, the hand is the second business card, know it? Once there was a gentleman wedding to the bride said, "I was first in love with your hands, and then fell in love with you as a person".

Principles of image organization

Our life can be roughly divided into three areas, i.e., going to work, socializing and relaxing, each with its own rules: going to work is conservative and standardized; socializing is fashionable and individualistic; and relaxing is convenient and comfortable. Even when you are socializing or relaxing, don't forget that you are a peaceful person. So the three safest principles of image organization are natural, conservative and meticulous.

Effects and goals of image organization

Habit becomes nature. If one day, when you before going to work, before the meeting, before meeting with superiors, before attending major occasions ......, like every morning unconsciously wash your face and brush your teeth, the use of ubiquitous mirrors in the company (at least can be a mirror of the people) will be their own image of organization, it can be said that "the work of nature into a".

Wearing the emblem

The company requires that employees wear the emblem when they go to work or attend major events. Currently for employees to wear the emblem is divided into large and small two kinds of emblems, large emblems of gold and silver colors, small emblems of green and white colors, respectively, when wearing a suit and shirt to wear. Large company logo worn in the suit on the left collar, small company logo worn in men's shirts above the left breast pocket, women's shirts should also be worn in the corresponding position.

Business cards and how to use them

Business cards are one of the most important social tools in the work process. The exchange of business cards should also emphasize etiquette. The business card we use usually contains two aspects of meaning, one is to identify your organization, the other is to indicate your position, name and responsibilities. In short, a business card is a form of expression of yourself (or your company). Therefore, we should pay extra attention when using business cards.

Preparation of business cards

Business cards should not be put together with wallets, notebooks, etc. In principle, you should use a business card holder.

Business cards can be placed in the jacket pocket (but not in the pants pocket).

Keep your business card or card holder clean and flat.

Receiving a business card

You must get up to receive a business card

with both hands.

Do not mark or write on your card.

Business cards should not be moved back and forth.

When receiving a card, look it over carefully.

Don't forget the card on the seat or leave it on the floor when storing it.

Handing out business cards

The order of handing out business cards is that the subordinate or the visiting party should hand out the card first, and in the case of an introduction, the party to be introduced should hand out the card first.

When handing out business cards, you should say something like "please take care of me", "please teach me more" and so on.

When exchanging business cards, you should take your own card with your right hand and hold it with both hands after receiving the other's card with your left hand.

When exchanging business cards, you should also look at the position and name of the party.

When it comes to words that are difficult to recognize, you should ask beforehand.

In the conference room, if most people exchange business cards with each other, you can arrange the business cards according to each other's seating order.

During the conversation, you should address the other party's position, title, such as "× × manager", "× × professor" and so on. No position, title, said "Mr. × × ×", "× × × Miss", etc., and try not to use the word "you", or call his name.