When it comes to entrepreneurship, a lot of people aspire to do it, but they don't have the courage to do it, in fact, entrepreneurship is not that difficult, when you decide to start a business, you are already ahead of a large number of people. Below by me to share with you Pfizer Mobile Healthcare Competition Top 10 Entrepreneurial Projects Comments, I hope you like it! Welcome to read!
Pfizer, a famous pharmaceutical company, not long ago made a big fuss to engage in a mobile medical competition, drug companies this scale of cross-border is the first time, Pfizer intentions? Is not optimistic about the sale of drugs to diversify, or indicators of easy so idle, or is the use of mobile medical headwinds to publicize the company?
In the spirit of not gossiping not wonderful, Shanghai's famous DHG group launched a Pfizer contest review meeting. The DHG group in Shanghai initiated a review of the Pfizer competition in the spirit of no gossip, no excitement.
In the end, the big brother still has the power to call, not only nearly ten famous VCs to support the scene, but also attracted more than 200 projects to participate in, the venue is also located in the GEEK flavor of the Beijing 798 Art District. The diabetes market is large and strong demand, naturally, is a big hit in mobile healthcare, micro sugar, sugar nurse, sugar small Q, sugar doctor and big sugar doctor and so on have a great job .
Palm Sugar Doctor
"Palm Sugar Doctor" program is amazing enough? It claims to be able to get a huge amount of data on patients' use of blood glucose meters ("how to get" omit 300 words), and then develop a patient decision-making system, a physician decision-making system, and a complication risk assessment model suitable for Chinese people (omit 3,000 words) based on the mining of this big data (or else artificial intelligence).
So it is favored by insurance companies without hardware attached, helping the latter to accurately assess the risk of insured people, and expanding in the future to diseases such as hypertension.
The team is a luxury one, with core founder Ming Kuang, who is director of marketing for Johnson & Johnson Healthcare in Asia Pacific, plus experts from Microsoft, Ali, and Baidu. Interestingly two of the part-timers appeared in the form of masked photos.
The group thinks it's novel to realize 90% of the problems AI solves and 10% of the challenges to doctors through technology. But how to get a huge amount of blood glucose monitoring data, how to get a reliable AI under the conditions of individual patient differences, drug differences and differences in blood glucose meter brands is the key.
Easy Follow-Up
Similar follow-up projects are also focused on oncology patients, "Easy Follow-Up", which passes through the hospital's HIS and encourages patients to upload their medical records in a B2B+2C model to obtain information for follow-up. Because of the huge project of connecting hospitals' HIS, only 2 big hospitals have been connected for more than 1 year on line.
The group is worried about the difficulty of obtaining hospital and patient data, he expects that 80% of China's 10 million oncology patients will use it, and then 10% of the users will buy a 3,000 yuan a year web-based follow-up package up to 4 months, and finally figured out that there is a 720 million yuan market for patient payment, and has not yet considered charging drug companies and insurance companies the money for big data.
After listening to his prospects for profitability, sharp group of friends immediately found that this is a typical telecom SP method of play, worthy of the SP player NetQin's former CTO's project. Mobile healthcare is so lucrative, it's no wonder everyone is so desperate!
Following the doctor
Another follow-up project "Follow the doctor" is the only one that did not make the product, the founder of the sales from the pharmaceutical company, the product also exudes a strong sales atmosphere: patients enter the real use of medication in addition to help the doctor to follow up, but also help the pharmaceutical company to understand the real use of the product. The company also helps pharmaceutical companies to understand the real use of the product.
It is estimated that the PPT can run out in so many projects, it should be tickled Pfizer's pain points. But how to make patients motivated to long-term input of medication information, but also with the efficacy of synchronization or with the drug company's sales results in comparison, the founder just a passing reference. If this project could be done, Proteus wouldn't have to go through the trouble of developing microchip capsules to record medication.
Measure Wristwatch
"Measure Wristwatch" is also a popular wearable concept, and is said to be the best of the competition's five imitation Scanadu projects, with the advantage of high stability and monitoring continuity, and high blood pressure, electrocardiography, body temperature, exercise, and sleep monitoring. The advantage is high stability and monitoring continuity, blood pressure, ECG, body temperature, exercise and sleep monitoring. Charge once with 3 days, and is consumer-grade design to get medical-grade data. Although the group is worried that the Apple Watch will sweep the wristwatch (after all, the average person only carries a watch), but it is said that the project has been highly sought after by the VC bigwigs at the scene.
KangKang Online
"KangKang Online" is a collaboration with medical examination centers to collect and analyze medical examination data to generate structured medical records. In addition to collecting fees from medical examiners for report analysis and problem consulting, the future business opportunities for big data mining are even more unlimited. Envious? The company is the No.1 developer of medical checkup software, with 4,000 medical checkup centers, and now it has 600 licenses to get millions of users' data.
The group of friends in the affirmation of the value of physical examination data, but also worried about user privacy and the quality of physical examination advice: physical examination is a low-frequency activity, the answer to the question is only the doctor of the physical examination center.
How to get a good doctor
"How to get a good doctor" is a project rooted in Hubei to find doctors online and have them reviewed by patients. The focus of the group of friends in how it allows patients to review the doctor, its KPI design is quite comprehensive and complex, the principle is a bit like the Taobao business review, ask the entrepreneurial team has a Taobao double crown seller.
Super Vaccine Table
"Super Vaccine Table" project mechanism is not complicated: it is through the children's vaccine reminder and appointment service to build the mother and baby community, and finally through the promotion of self-funded vaccines and mother and baby e-commerce to cash, a little bit like into the "big auntie". It's a bit like the mother and baby version of "Dajunmao". The group of friends feel that its method of play is in fact typical of Internet thinking, but unfortunately it was not found by the jury, which is mainly composed of VC pharmaceutical gurus and medical experts.
Stroke prevention
"Stroke prevention" program selling point is also through intelligent analysis to help patients solve 95% of the problems, greatly improving the efficiency of doctors to manage high-risk patients (a person can manage 5000 patients Oh), is currently in Shanghai, several community hospitals and large enterprises began to use. The company is currently being used by several community hospitals and large corporations in Shanghai.
The first and second place winners of the competition were the "Apricot Grove" and "Palm Pharmacy" projects
Although they have the scale and strength to surpass the above projects (which are almost finished), the co-founders of the two projects (who are also friends of DHG) shared their experiences with the audience. ) shared their award-winning insights: Palm Pharmacy's self-positioning is to provide consumers with drug purchasing services in the form of media, rather than pure pharmaceutical e-commerce.
In expanding the coverage of the pharmacy at the same time more deep plowing pharmacy, for the education of the store staff and pharmaceutical enterprises pharmacy promotion services. Although still claiming to be struggling for survival, the policy of separating medicine and prescription drugs from online purchases has made it possible to develop a smugness that can't be hidden.
After the case review, everyone applauded Pfizer's innovative idea of running a mobile healthcare competition, and then began to speculate on Pfizer's belly with a small mind. It feels that in addition to adding points to its corporate image, Pfizer has invested much more than the average PR program.
Wu Xiaobin openly proposed that the Internet will subvert the medical and pharmaceutical companies do not have the gene to do mobile health care, the ideal way is to deep cooperation or support mobile health care project. Pfizer will have a big action after the Spring Festival, on behalf of the pharmaceutical companies to do some very impulsive things.
Well!
Well, it's not a race, it's a competition, entrepreneurs, Pfizer embroidered ball thrown over to catch it!
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