In order to make the packaging design personalized, Zhonghui Design suggests that you can focus on the following points:
Creating a unique visual language: designers need to create a distinctive visual effect through different color combinations and pattern designs. Some bold color combinations or creative designs may make your product stand out and gain more attention from consumers.
Highlighting characteristics: According to the characteristics of the product itself and the needs of the audience, the characteristic elements are integrated into the design. For example, a certain brand of health care products can be packaged in a conspicuous way to highlight the ingredients contained, efficacy, nutrient characteristics and so on.
Utilizing rich texture and materials: When designing the package, various materials such as ink and paper with outstanding characteristics or prototypes of commodities with different textures and textures can be utilized as elements for production. At the same time, the size and shape of the package can also well match the actual production process, which will not affect the aesthetics, but also ensure the safety of the shipping process.
Emphasis on brand identity: the overall core design of the package above, you can make clever use of the brand's logo and color to emphasize the brand recognition and enhance the brand effect. In this way, consumers in the purchase of products will be easy to remember the brand, and establish the ability to identify the brand, so as to achieve personalization and uniqueness.
Focus on functionality: the design also needs to take into account the practicality of packaging. For example, change the way the package is opened and closed, fixed, etc., to improve its practicality and further enhance the experience of use.
Highlighting innovative ideas: the use of some unique or cultural classic symbols, the combination of ideas and visualization of packaging, so that people on the goods or to produce memories and emotional **** Ming, and then subconsciously stimulate the desire to consume, produce consumer behavior.
Absorbing multiple references: you can understand the elements and trends of other excellent packaging designs through market research, searching for design inspirations, studying competitors, and so on, as a way to discover your own creativity and personality traits.
In short, when carrying out packaging design, under the premise of ensuring functionality and legal specifications, we should constantly explore more design ideas and details, highlight the characteristics, increase the aesthetics, and then create a packaging design with personality and charm to attract consumers and promote commercial success.
Original packaging design works of Zhonghui Design
The above is the professional packaging design company Zhonghui Design answer, I hope it will help you.