Xiaomi electric balance car, run up than do hard
At one o'clock this afternoon, Xiaomi and electric balance car manufacturer NANBOR held a conference in Beijing, although there is no definite news out of the two will release what products, but the most direct, but also the most point of view of the guide is undoubtedly the cooperation between Xiaomi and NANBOR electric balance car.
Xiaomi to do electric balance car is not a day or two of rumors, late last year, the domestic electric balance car manufacturer Le line CEO Zhou Wei also wrote an article broke the news that Xiaomi had approached him, but ultimately rejected by him, in the article Zhou Wei even said? Xiaomi toxic of course this is another thing, but it does reflect millet on the electric balance car has long been a heart.
Since then, there are rumors that millet in January this year, Lei Jun's Shunwei funds, as well as Sequoia Capital *** with the lead investment in NANB's B round of financing, funds in the tens of millions of dollars. The official introduction of NNB to the outside world is? Nainbo is the first set of self-balancing scooter robot research and development, production, sales, service in one of the intelligent mobility operators seems to be everything is water under the bridge.
Electric balance car emphasizes the unit is personal, its development in the beginning, is the hope that its characteristics of the terrain is not limited to the use of power-assisted transportation to expand the scope of use to sidewalks, stairs, such as traditional powered vehicles can not be all over the location, and in addition to this demand is gradually being paid attention to in addition to the recent years, quite a hot electric energy, as well as the trend of environmental protectionism, but also let the electric balance car and two-wheeled electric car and other products, the electric balance car and two-wheeled electric cars. Car and two-wheeled electric car and other products together, in the present ushered in the spring of the industry, but, with the two-wheeled electric car fire in the domestic major cities under the premise of motorcycle power restriction more or less embarrassing, electric balance car also has some of its own problems.
At least for the time being, electric balance vehicles want to really change the way human transportation and detonate the market, but also need to solve the following four aspects of the problem:
The first point is that it is the regulatory nature of the electric balance car in the past in the road regulations have never existed in the new product, in the end, it should be classified in what kind of transportation in which class, the countries around the world are different perceptions. Like China's Ministry of Transportation has not been given the appropriate classification, so we see not long ago to Beijing and Shanghai as the first big city has taken the lead in banning the electric balance car road, and in the absence of its incorporation into the regulatory management of such a ban is afraid of a long time and a wide range.
And for reference, in the United States, electric balance bikes were originally categorized as low-output power vehicles in the category of powered pedicabs, so they must be driven on standard slow-moving lanes, and can't be driven on the main environment they were originally locked into? Sidewalks. For this reason, manufacturers have spent a lot of effort lobbying state governments, and have finally realized that they're well on their way to letting electric balance bikes on the road in dozens of states, but there are still some states or cities that keep a red light on them.
In Europe, most countries like the UK and Sweden do not allow electric balance bikes on the road, while the Netherlands allows a few patients with cardiopulmonary diseases to use electric balance bikes as medical aids, and Germany can also apply to get the power to drive electric balance bikes on private land, but on a large scale, both do not allow electric balance bikes on the road.
In Japan, electric balance bikes are classified as 'powered vehicles' in the same class as motorcycles with an exhaust capacity of 50 to 125 cubic centimeters, so they are required to be equipped with brakes and auxiliary equipment such as headlamps, directional lights, etc., and the owner is required to pay taxes to register the license plate and have a driver's license. However, because of the difficulty of installing these devices on a motorized balance bike (especially brakes), the use of motorized balance bikes is also indirectly banned.
The second point is its safety, because the electric balance car does not have a steering wheel, gas pedal and brakes, mainly by the principle of dynamic balance and a series of sensors, gyroscopes and control chips to operate, so its in the complex road traffic environment, often can not ensure that neither does not cause interference to others, but also can not guarantee their own safety, especially its design is exquisite and small, the use of which is often ? People pack iron? Instead of? Iron wrapped people?
These are the first time that a car has been used in a car, so it's not a good idea to use a car that's been used in a car.
It is worth mentioning that the former owner of the world-renowned electric balance car brand Segway, British entrepreneur Jimmy Heselden, was arrested for riding an electric balance car. Hesselden is because of riding electric balance car and accidentally fell into the river and died, which also makes people have more worries about this type of product. Not to mention letting it drive in the country? Because the electric balance car does not have the right to go on the road, so the current attributes closer to the electric skateboard or roller skates, and this kind of product in the traffic accident, the general rider needs to be responsible for the larger, which to a large extent to the widespread popularity of the electric balance car to bring obstacles.
The third is the market it is facing, electric balance car positioning is a light mobility, demand ranked in the electric car and electric two-wheeled vehicles, the market demand is difficult to be quantified, because it is not like the first two traditional cars and bicycles as a pad, limited by this, electric balance car starting point is more difficult to step on the right, because it can not use the Internet thinking to reform the things that need to be reshaped into some concepts and selling points. Reinvent some concepts and selling points and whatnot.
Due to the limitations of the first two reasons, the electric balance car more direct consumer crowd is biased towards students and other young people, as well as some professionals, such as the police can patrol with the help of electric balance car, etc., and at present, there are also many enterprises and institutions have been purchased specifically for the electric balance car, used for their work business.
The fourth is its price, due to the high cost of electric balance car, its price is often higher than some electric motorcycles or professional bicycles, even if it is NANBO, the cheapest electric balance car (one-wheeled models) price is more than 2,000 yuan, two-wheeled balance car price is more than 10,000 yuan, the overall point of view, the well-known brand of electric balance car in the current consumer threshold is still higher.
On the whole, well-known brands of electric balance scooters in the current consumer threshold is still higher.
Of course, to force the electric balance car price is not realistic, after all, it has a natural safety disadvantage in the front, if the price is cheap, may also cause counterproductive, really should pinch the boundaries, should be affordable but reliable, but this is not easy to do, because the upstream manufacturers are not happy, downstream manufacturers often do not have the capital and ability to pay a premium.
Xiaomi's involvement in the electric balance car market is a good thing
A few days ago, the electric two-wheeled vehicle had triggered a discussion of whether the wind, half of which also stems from the concern of the industry genius Li Yinan reappearance, and now Xiaomi left a suspense, and along the way, triggered a discussion of whether Xiaomi can change the industry, but the fact is that the two sides of this The starting point is the same, are hoping to have a leader, to the industry to explore a road, to other manufacturers to take the lead, and most importantly, is to catalyze the expansion of the market and the standardization of the game (to attract the interest of the user, to promote its identity as a mobility tool to obtain the right to the road, etc.), after all, the industry has been consumed by a number of enterprises, and can be the person, will inevitably need to have a certain push to be able to do so, at present it seems that Xiaomi absolutely There is this qualification.
It is worth mentioning that on the 9th of this month, under the auspices of the Development and Reform Commission and the Ministry of Industry and Information Technology, a number of well-known domestic balance car enterprises **** with the establishment of the China Balance Vehicle Industry Alliance, it can be said that millet is a bit of fun to pick on the timing of this. And electric balance car has really come to a fork in the road, the next how to layout, how to coordinate, how to dig, are very interesting.
To say that millet and NANB cooperation of electric balance car what to expect, I actually have only one point here, that is, do not mention what the Internet thinking, like doing millet plug board the same idea to do it, because the user really only need a safe, convenient, at any time to run and consumption of walking tools, as long as you can do this, in fact, the electric balance of the car is also a success! The first thing you need to do is to get a good deal of money.