In foreign countries, the proportion of drugs and medical devices is nearly 1:1, while in China, the proportion of drugs and devices is 1:3, which is lower than the world average.
Over from today's point of view, the domestic drug and medical device 1:3 dilemma is collapsing, and accelerating the disintegration.
With the growing demand for health management, as well as the aging population, three high incidence of chronic diseases and other growth trends, the market demand appeared unprecedentedly strong. On the one hand, based on the impact of this environment, some areas of the country began to pilot the long-term care insurance similar to the intermediary insurance, policy resistance continues to weaken, at the same time, a number of provinces gradually liberalize the health insurance policy, allowing health insurance cards to be consumed in the medical equipment stores, which is bound to drive the significant increase in the market for home medical equipment.
Changes in consumer habits have also increased the depth of service in home medical equipment stores. From "take medicine when you are sick" to "don't take medicine when you can", this is a conscious change in the health concept of Chinese people.
The breadth of home medical equipment store services is not comparable to health care products. Home medical equipment is mainly concentrated in the middle-aged and elderly people, there is no doubt that this piece happens to be the gold belt of China's health industry. At the same time young people with the increase in pressure of work and life, the use of home medical equipment groups are also increasing, which leads to consumer groups before and after, to provide a steady stream of customers for the store, which is the current existing home medical equipment stores open a few years, open a dozen years, or even decades of reasons.
In the health industry, the chain rate of drugstores has been as high as 60%, while the rate of household medical equipment store chain less than 1%, the chain of drugstores today is the chain of household medical equipment store chain tomorrow, which undoubtedly makes the breadth of household medical equipment store services unlimited enlargement, there is plenty of room for imagination.
Baoxingkang household medical equipment alliance platform is led by Wuhan Baozhikang Medical Equipment Technology Co., Ltd. and Wuhan Baozhikang Health Management Co., Ltd. and other units, the collection of upstream household medical equipment manufacturers, the earliest will be sold people, senior marketing planning experts, senior chain industry experts, a lifetime of deep-rooted household medical equipment sales director, the industry regulates the retired personnel, legal personnel, etc. composed of a Team. It has one hand to the upstream household medical equipment R & D manufacturers, to provide manufacturers with R & D information, for manufacturers to find landing terminal. One hand on the terminal, to provide a wealth of products for the terminal, to enhance the bargaining power of the platform, for the terminal to enhance the price space of individual products; for the terminal to provide online and offline publicity, to solve the problem of insufficient brand publicity for the terminal, to enhance the Baoxingkang brand image, and to solve the problem of individual stores to attract traffic.
Paoxingkang household medical equipment alliance platform to do to help remote and in-store normalization, to help franchisees to do a good job of distributor expansion and maintenance, do a good job of online store expansion, the franchisee product knowledge, health knowledge, corporate culture identity training and guidance, the sales business (sharing, sucking powder, direct push, communication skills, service ability, etc.) to help, to help the franchisee professional training Every day, to help franchisees every day content sharing, to help franchisees every day case *** enjoy, to help franchisees 24 hours online answer. Every month, the Baoxingkang household medical equipment alliance marketing planning and promotion help team, will be all over the country to join the store to do new products, explosions, product marketing planning and promotion, so that stores in the form of detachment, the sale is not affected, to help the franchisee to grow and expand, so that the franchisee's profits over the store's turnover.
In short, the medical equipment stores can not do things, are given to the Paul Hing Hong home medical equipment alliance to do, upstream home medical equipment manufacturers can not do things, are given to the Paul Hing Hong home medical equipment alliance to do, Paul Hing Hong home medical equipment alliance to lead the home medical equipment stores, manufacturers to group to develop, because of the that that by the light of day ideas and personal heroism The time has gone.