Article 1 Company Marketing Plan
1. Purpose of Promotional Plan:
1. By identifying key consumption opportunities during the New Year’s Day and Spring Festival, we will promote genuine products Sales volume and market share.
2. Use New Year’s Day and the Spring Festival, the most important holiday in China, to closely connect genuine brands with consumers and build genuine brand loyalty.
3. Connect with the atmosphere of family reunion during the festival and improve sincere brand affinity.
4. With the help of new image spokespersons and new packaging, we will comprehensively create a new image of the sincere brand.
2. Promotion plan strategy:
1. During the New Year’s Day and Spring Festival, we will attract housewives to buy and give discounts to consumers through full profit sharing of sincere products.
2. Use different promotion forms through various channels to convey the sincere New Year’s festive performance in an all-round way and increase product sales.
3. Promotion locations:
1. Municipalities: Beijing, Tianjin, Shanghai, Chongqing, 4 in total
2. Provincial capital city: Hefei , Shijiazhuang, Taiyuan, Hohhot, Shenyang, Changchun, Harbin, Nanjing, Hangzhou, Fuzhou, Nanchang, Jinan, Zhengzhou, Wuhan, Changsha, Guangzhou, Nanning, Chengdu, Guiyang, Kunming, Xi'an, Lanzhou, ***22 in total< /p>
3. General prefecture-level cities: Sales Department One: 65
Sales Department Two: 65
Sales Department Three: 65
< p> 195 in total (each sales department will allocate according to market conditions)4. Promotion time:
1. Vivid display: December 20, 2011 - February 23, 2011
2. KA store promotion: December 20, 2011 - February 23, 2011
3. Category B supermarket promotion: December 2011 February 20th - February 23rd, 2011
4. Batch market display promotion: December 20th, 2011 - February 4th, 2011
5. Promotion method: < /p>
(1) Promotional methods
1. Promotional content: Post genuine new version product posters in small restaurants that are allowed to be posted, and at the same time carry out vivid displays in KA, BC, and D category stores .
2. Launch target restaurants: 600 restaurants in municipalities/cities * 4 cities = 2,400 restaurants; 300 restaurants in provincial capital cities * 22 cities = 6,600 restaurants
3. Poster posting requirements :
(1) Must be posted indoors in small restaurants.
(2) Post it on the wall about 1.5 meters away from the ground.
(3) Post 2 posters in each small restaurant.
(4) Our staff must personally post the posters in the store.
(5) Posting must be recorded. (See the "Registration Form for Outdoor Poster Posting")
(6) All posters are free of charge.
4. Store shelf display requirements:
(1) Display location: Genuine products must be placed on the shelves in the roasting area, located on the first or second shelf in the roasting area Location.
(2) Display area: Sincere products must be displayed in a centralized manner, with no less than 4 display surfaces for each specification, and the products are fully displayed.
(3) Display atmosphere: Products must have clear price tags, the display is neat and clean, the product is less than three months old, and the packaging must face the consumer. There should be no less than 5 pop-up cards and 5 plug-in cards in each store.
5. BC store display requirements:
(1) Display location: genuine products must be placed on the shelves in the roasted nuts area, located on the first or second shelf in the roasted nuts area Location.
(2) Display area: Sincere products must be displayed in a concentrated manner, with no less than 3 display surfaces for each specification, and the products are fully displayed.
(3) Display atmosphere: Products must have clear price tags, the display is neat and clean, the packaging must face the consumer, and the product must be less than three months old. Category B supermarkets shall have no less than 5 pop-up cards and 5 plug-in cards. No less than 2 product posters should be posted on the outdoor walls of Category C supermarkets.
6. Display requirements for Class D stores:
(1) Display location: Genuine products must be placed where consumers can most easily see and get them.
(2) Display area: Sincere products must be displayed in a centralized manner, with no less than 2 display surfaces for each specification, and the products are fully displayed.
(3) Display atmosphere: The display is neat and clean, and the front of the packaging faces the consumer. No less than two product posters should be posted on the outdoor walls of Category D stores, and records must be kept for poster posting. (See the outdoor poster posting registration form))
(2) Promotional methods
1. Promotional content: Display at the K/A store, and at the same time, the new specification 340g will be displayed at the entrance. , 240g, select specifications to carry out special price activities, and arrange shopping guides in key K/A stores.
2. In event stores where 340g and 240g products are not available, 383g or 300g products will be displayed in stacks, and the retail price will remain unchanged. (Preferential price must be indicated)
3. Duotou display regulations: All the dunnages in the event city shall be displayed with special-shaped piles, and the minimum number of special-shaped piles shall not be less than 60% of the number of stacks to be carried out. Each province produces the products locally according to the unified style of the company's special-shaped pile heads, and reports are made with regular invoices.
4. Special price regulations:
(1) The original supply price of 340g is 5.7 yuan/bag, and the selling price is 6.6 yuan/bag. During the event, the supply price is reduced to 5.4 yuan/bag. The price is 5.5 yuan/bag.
(2) The original retail price of 240g is 4.3 yuan/bag, and the selling price is 4.9 yuan/bag. During the event, the supply price is reduced to 3.9 yuan/bag, and the selling price is 4 yuan/bag.
5. Duotou display standards:
a. Display location: The pile of genuine products must be located in the main shopping channel with dense flow of people.
b. Display area: The area of ??the pile head should not be less than 1.2 meters * 1.2 meters, and the product display on the pile head should be full.
c. Display atmosphere: There must be clear price tags and hanging flags above the pile head, and melon seed product curtains around it. Promotional products are displayed on the pile head. The product age is less than three months, and the display must be Neat and clean.
(3) Promotional methods
1. Promotional content: During the event, Class B supermarkets will carry out activities of bundling 240g or 340g of 45g melon seeds.
2. Note: Supermarkets that sell both 240g and 340g must choose 340g for bundling.
(4) Promotional methods
Promotional content: Select a local wholesale market and select a certain number of wholesalers to carry out a vivid display competition. Qualified wholesalers on display will receive 2 pieces of 45g*90 melon seeds within 2 days of being informed of their qualifications.
6. Company resource support:
1. Municipalities:
a. 15,000 product posters
b. Outdoor walls are not Post less than 2 product posters and 2,000 blank posters
c. 2 rolls of curtains
d. 500 plug-in cards
e. 500 pop-up cards
f. 500 hanging flags
g. Special price for 20 stores (the company will bear 50% in cities with customers)
h. 20 store piles Head expenses (in cities with customers, the company bears 50%)
i. Two months’ salary for 10 shopping guides (in cities with customers, the company bears 50%)
j, 8 Shopping mall bundling costs (in cities with customers, the company bears 50%)
k. Display costs for 30 wholesale customers (in cities with customers, the company bears 50%)
2. Provincial capital cities ：
a. 8000 product posters
b. 1000 blank posters
c. 1 roll of product curtains
d. 500 Each plug-in card
e, 500 pop-up cards
f, 100 product hanging flags
g, 10 store special prices (customer cities, The company bears 50%)
h. 10 store stacking costs (in cities with customers, the company bears 50%)
i. Two months’ salary of 5 shopping guides (if there are customers city, the company bears 50%)
j. Bundling costs for 5 supermarkets (for cities with customers, the company bears 50%)
k. Display costs for 20 wholesale customers (with customers city, the company bears 50%)
3. General prefecture-level cities:
a. 5,000 product posters
b. 1 roll of product curtains
c. The company bears 50% of the special price charges for 5 stores
d. The company bears 50% of the stacking costs for 5 stores
e. The company bears the display for 15 wholesale customers 50% of the cost
7. Plan implementation:
1. Each city will implement it according to the city level.
2. In order to standardize and unify the 2005 New Year promotion activities and facilitate the company’s centralized resource planning and allocation, the national market will stop reporting from December 2004 to 2005 starting from December 12, 2004. Promotional plans for all markets above prefecture-level cities in February. (Except for scratch cards and dealer purchase bonuses)
3. All provinces and regions must report the participating cities and activity details of provincial and regional activities in accordance with the company's New Year's Day and Spring Festival promotion implementation standards before December 12, 2004. Companies that fail to submit applications after the deadline will not be accepted. (For details, please refer to the "2005 New Year Promotion City Submission Form")
4. The four cities of Shenzhen, Dalian, Qingdao, and Suzhou shall implement the provincial capital city standards.
5. Each city determines the local K/A, BC, and D quantities according to the company’s retail format classification standards. Activity terminals must comply with the company's retail format classification standards, and activities are carried out based on objective quantities.
6. Each city must strictly implement the activity content and format, and may not modify it at will. If any adjustments are needed, they must be explained in writing to the sales department, reported to the marketing department for filing, and reported to the general manager of marketing for approval.
7. Work and holiday schedule for shopping guides:
December 20, 2011 - February 7, 2005: Normal work
February 2011 8th - February 13, 2005: Spring Festival break
February 14, 2011 - February 23, 2005: Normal work
8. Working hours of shopping guides ( Each city shall refer to the arrangement according to store business hours)
Morning: 10:00-12:00
Afternoon: 13:00-21:00
9. Shopping guide salary:
Shopping guide salary adopts the basic salary + commission method. Shopping guides will calculate the commission every month based on the sales list of the store computer.
Municipality: 700 yuan/month + 1 yuan reward for each piece sold.
Provincial capital city: 500 yuan/month + 1 yuan reward for each piece sold.
10. Shopping guides must fill in the working day report every day.
11. Branch and office supermarket agents are responsible for the tallying work in stores without resident shopping guides.
8. Activity monitoring:
1. The provincial and district managers are responsible for the specific overall arrangements for the activities.
2. Inspections of event cities in various provinces and regions:
(1) Vivid inspections shall not be less than 5 times per month.
(2) KA and B category supermarket activity inspections shall not be less than 5 times per month.
(3) The number of market approval activities shall not be less than 3 times per month.
3. Inspection records must be filled in according to the form.
4. Relevant leaders of the company will conduct random inspections.
5. The marketing specialist is responsible for the final authenticity verification of the event.
6. Members of the company’s activity supervision team:
(1) Activity commander: Cao Hengguang
(2) Activity supervision: Zhang Xianyi, Wang Xiangyun, marketing specialist
(3) The first person in charge of the activity:
Sales Department 1: Wu Xiaochun, Yang Fuyu
Sales Department 2: Shan Xiangjin, Wang Huasong, Fang Gaozhong
p>Sales Department Three: Gu Jun, Liu Xuebing
(4) First executor of the activity: provincial and district managers
(5) Activity assistance: Li Tong, Xie Mengsheng, Wu Zhaolan
9. Cost budget:
(1) Cost budget for a single city:
1. Municipalities:
a. Poster cost : 0.7 yuan/sheet*15000 sheets=10500 yuan
b. Blank poster: 0.7 yuan/sheet*2000 sheets=1400 yuan
c. Curtain: 180 yuan/roll*2 Roll = 360 yuan
d. 500 plug-in cards: 0.16 yuan/each * 500 pcs = 80 yuan
e. 500 toggle cards: 0.22 yuan/each * 500 pcs =110 yuan
f. Hanging flags: 0.52 yuan/piece*100=260 yuan
g. Store special price: 900 pieces/month/store*2 months*90 Yuan/item*20 stores*6.35%=205740 yuan
h. Store stacking fee: 5,000 yuan/month/store*2 months*20 stores=200,000 yuan
i. Shopping guide salary: 1,500 yuan/month/person*2 months*10 persons=30,000 yuan
j. Shopping guide bundling fee: 300 pieces/month/store*2 months*8 pieces* 90 yuan/item*11.67%=50414.4 yuan
k. Display fee for wholesale customers: 63 yuan/item*2 pieces*30 stores=3780 yuan
Total cost: 502,644.4 Yuan
2. Provincial capital city:
a. Poster fee: 0.7 yuan/piece * 8000 pieces = 5600 yuan
b. Blank poster: 0.7 yuan/ Sheet * 1000 sheets = 700 yuan
c. Curtain: 180 yuan/roll*1 roll=180 yuan
4. Card insertion: 0.16 yuan/piece*500=80 yuan
d. Jumping cards: 0.22 yuan/each * 500 pcs = 110 yuan
e. Hanging flags: 0.52 yuan/each * 500 pcs = 260 yuan
< p> f. Store special offer fee: 600 pieces/month/store*2 months*90 yuan/piece*10 stores*6.35%=68580 yuang. Store stacking fee: 3,000 yuan/month /store*2 months*10 stores=60,000 yuan
h. Shopping guide salary: 1,000 yuan/month/person*2 months*5 people=10,000 yuan
i , Shopping mall bundling fee: 200 pieces/month/store*2 months*5 pieces*90 yuan/piece*11.67%=21006 yuan
j. Wholesale customer display fee: 63 yuan/piece*2 Piece * 20 = 2520 yuan
Total cost: 169,036 yuan (the company bears 50% is 84,518 yuan)
3. General prefecture-level cities:
a. Product poster: 0.7 yuan/piece*5000 pieces=3500 yuan
b. Curtain: 180 yuan/roll*1 roll=180 yuan
c. Store special price Cost: 200 pieces/month/store*2 months*5 stores*90 yuan/piece*6.35%=11,430 yuan
d. Store stacking fee: 1,500 yuan/month/store*2 pieces Month * 5 stores = 15,000 yuan
e. Display fee for wholesale customers: 63 yuan/item * 2 items * 15 stores = 1,890 yuan
Total cost: 32,000 yuan ( The company bears 50% (16,000 yuan)
(2) National sales volume and cost budget for the event:
1. National sales volume during the event:
(1 )Municipality: 200
Ten thousand yuan * 2 months * 4 cities = 16 million yuan
(2) Provincial capital city: 400,000 yuan * 2 months * 22 = 17.6 million yuan
(3 )General low-level cities: 200,000 yuan * 2 months * 195 = 78 million yuan
Total sales volume: 111.6 million yuan
2. National cost budget:
< p> (1) Municipalities: 502,644.4 yuan * 4 directly operated cities = 2010,577.6 yuan(2) Provincial capital cities: 169,036 yuan * 10 directly operated cities + 84,518 yuan * 16 non-directly operated cities = 3,042,648 yuan
(3) General prefecture-level cities: 16,000 yuan * 191 cities = 3,056,000 yuan
Total cost: 8,109,225 yuan (8.1092 million yuan)
3. Expense rate: 8.1092 million yuan/111.6 million yuan = 7.26%
Part 2 Company Marketing Plan
1. Planning purpose and overview.
When a company opens, it does not yet have a systematic marketing strategy, so it needs to plan a marketing plan based on market characteristics.
2. Analyze the current marketing environment.
(1) Market situation analysis and market prospect forecast
1. Product marketability, actual market and potential market conditions.
2. Market growth status, which stage of the market life cycle the product is currently in. What is the marketing focus of product companies in different market stages, how effective is the corresponding marketing strategy, and the impact of demand changes on the product market.
3. Consumer understanding. This information requires planners to analyze the product market development prospects based on the information they already have.
For example, in the "Marketing and Advertising Planning Case of "Deenai"", a brand of mouthwash in Taiwan, the planner analyzed the risks of Deenai entering the market, and the product market decision was quite exciting. As pointed out in the analysis of the product market growth:
① The good performance of the similar product "Listerine" shows that the risk of "De" entering the market is small.
②The launch of another similar product "Sukejing" is generally understood to indicate that "Listerine" is defective.
③ Mouthwash is a product for family members and has a large market.
④The improvement of living standards and the increase of middle and upper class indicate its future market growth.
(2) Analysis of uncontrollable factors that affect the product
Such as macro environment, political environment, residents’ economic conditions, such as consumer income levels, changes in consumption structure, consumer psychology, etc. , For some products that are greatly affected by technological development, such as computers, household appliances and other products, it is also necessary to consider the impact of technological development trends in the marketing planning.
3. SWOT analysis.
Marketing plan is the grasp of market opportunities and the application of strategies. Therefore, analyzing market opportunities has become the key to marketing planning. Just identifying the market opportunity is half the battle.
(1) Advantages
(2) Disadvantages
The specific problems/disadvantages existing in general marketing are manifested in many aspects:
The company is not well-known and its poor image affects product sales.
The product quality is not good, the functions are incomplete, and it is ignored by consumers.
The product packaging is too poor to arouse consumers’ interest in purchasing.
Product price positioning is inappropriate.
Sales channels are not smooth, or channels are selected incorrectly, which hinders sales.
The promotion method is inappropriate and consumers do not understand the company’s products.
The service quality is so poor that consumers are dissatisfied.
Insufficient after-sales guarantee and consumers’ excessive post-purchase concerns may be problems in marketing.
Find disadvantages from problems to overcome, find opportunities from advantages, and explore their market potential. Analyze the characteristics of each target market or consumer group to segment the market, try to meet different consumer needs, seize the main consumer groups as the focus of marketing, find out the gap with competitors, and seize and utilize market opportunities.
(3) Opportunities
(4) Threats
4. Marketing objectives
Marketing objectives are based on the previous goals and tasks of the company. The specific goals to be achieved, that is, during the implementation of the marketing planning plan, the economic benefit target is reached: total sales volume is ××× million pieces, estimated gross profit is ××× million yuan, and market share is achieved ××.
5. Marketing strategy (specific marketing plan)
(1) Marketing purpose
Generally, enterprises can focus on the following aspects:
Smoothly expand the market with a strong advertising campaign, accurately position products, highlight product features, and adopt differentiated marketing strategies.
Focus on the product’s main consumer groups as the marketing focus.
Establish sales channels with a wide starting point and a wide range of areas, and continuously expand sales areas.
(2) Product strategy
Through the previous product market opportunity and problem analysis, reasonable product strategy recommendations are put forward to form an effective 4P combination to achieve results.
1) Product positioning. The key to product market positioning is to find an empty space in the minds of customers so that the product can quickly launch into the market.
2) Product quality function plan. Product quality is the market life of the product. Enterprises should have a complete quality assurance system for their products.
3) Product brand. To form a certain degree of popularity, reputation, and establish a brand in the minds of consumers, you must have a strong sense of creating a brand.
4) Product packaging. Packaging, as the first impression of a product on consumers, requires a packaging strategy that can cater to consumers and make them satisfied.
5) Products and services. During planning, attention should be paid to the improvement and improvement of product service methods and service quality.
(3) Price strategy
Only a few general principles are emphasized here:
Aim for zero price difference in large quantities and mobilize the enthusiasm of wholesalers and middlemen.
Give appropriate quantity discounts to encourage multiple purchases.
Based on cost and the price of similar products as a reference. Make product prices more competitive. If a company uses product price as its marketing advantage, it should pay more attention to the formulation of price strategies.
(4) Sales channels
What is the current sales channel situation of the product? What are the plans for the expansion of sales channels? Adopt some beneficial policies to encourage the sales enthusiasm of middlemen and agents or formulate Appropriate reward policy.
(5) Promotion strategy
(Personal selling, advertising, business promotion, public relations)
Take advertising as an example:
1. Principles:
① Obey the company’s overall marketing and publicity strategy, establish product image, and focus on establishing the company image.
② Long-term: The personality of the advertised product should not change. If it becomes multi-functional, consumers will not recognize the product, but it will also make regular customers feel unfamiliar. Therefore, the product should be launched consistently during a certain period of time. of advertising.
③ Extensive: While choosing a variety of advertising media, pay attention to methods with good publicity effects.
④ Cooperate with periodic promotional activities from time to time, grasp the appropriate timing, and carry out them in a timely and flexible manner, such as major holidays, company-related activities with commemorative benefits, etc.
2. The implementation steps can be carried out in the following ways:
① Launch product image advertising in the early stage of the planning period.
②Publish an agent recruitment advertisement in a timely manner after the sale.
③ Launch promotional advertisements before holidays and major events.
④ Seize the opportunity to carry out public relations activities and contact consumers.
⑤ Use news media carefully and be good at creating and using news events to increase the visibility of corporate products.
(6) Specific action plans
Based on the characteristics of each time period during the planning period, various specific action plans will be launched. The action plan must be detailed, thorough, operable and flexible. We also need to think about expenses, do everything according to our ability, and try to achieve good results at a lower cost. In particular, we should pay attention to the marketing focus of seasonal products in the off-peak and peak seasons, and seize the marketing advantages of peak seasons.
6. Budget for various expenses of the planning plan
This part records the cost investment in the entire marketing plan promotion process, including the total cost, stage cost, and project cost in the marketing process etc. The principle is to achieve results with less investment. The cost budget method will not be discussed in detail here. Enterprises can rely on experience and specific analysis to formulate.
7. Plan (or plan adjustment)
Part 3 Company Marketing Plan
1. Marketing Department Functions:
Marketing Department Direct Responsible to the general manager of sales is the soul of the enterprise. Its job functions play a very important role in production, sales, and service. It is a core component of the sales process. As the marketing department, its important job is to assist the general manager in collecting, formulating, and executing . The standard for measuring the work of the marketing department is: whether the sales policy and promotion plan are scientific, and whether the execution is rigorous.
1. The role of the marketing department: directly responsible to the general manager, assisting the general manager in market planning, formulation and implementation of sales plans. Supervise the implementation of the sales department's annual work plan. Comprehensively coordinate the work functions of various departments. It is the soul of the enterprise.
2. Marketing department work standards: accuracy, timeliness, coordination, planning, and execution.
3. Marketing department job functions: formulate annual and quarterly sales plans, and assist the sales department in implementation . Coordinate the coordination work of various departments, especially the R&D and Production Department. Organize the sales department to conduct a series of trainings. Monitor sales costs, guide the increase or decrease of sales area personnel, regulate and formulate, supervise and implement necessary sales promotions. Store image management, construction, shopping guide, and supervision training. Statistics, summary and organization of sales customer files. Comprehensively collect sales and market information, sort out and formulate plans and submit them to relevant departments
Second Marketing Department Work Plan
1. Formulate the 2009 sales work plan: scientifically and rigorously analyze the existing market conditions and sales status, exploit strengths and avoid weaknesses, seek opportunities, and formulate work tasks and work plans for the Marketing Department and Sales Department in 2009.
2. Implement streamlined troops and streamlined administration, and optimize the sales organizational structure: Carefully analyze and understand the current organizational structure of the sales department, and based on the rationality of the market situation and on the premise of intensive market cultivation, streamline the troops and streamline administration, adjust local personnel, control sales costs, and explore Personnel potential, stimulate work enthusiasm, feel work pressure, and strive to do a good job in their respective market sales.
3 Strictly implement training and improve team combat capabilities: focus on training and strive to enable all employees to fully master the company's sales policies, product knowledge, application technology knowledge, and marketing theory knowledge to form a learning team, a competitive team, Innovative team.
4. Scientific market research, supervision and assistance in market sales: The core job of the marketing department is to assist and guide the sales department and various regions to continuously enhance brand power and consolidate sales power. Therefore, the marketing department can only continuously understand the market, visit the market, research competing products, analyze the reasons, identify gaps, report to the general manager based on the actual situation of each region, and provide clear guidance to each region on sales ideas, ideas, and methods. The above are all in tabular form, and each regional manager must complete them on a monthly basis
5. Coordinate department functions and establish a good corporate culture: Administrative Human Resources Department: The functions and responsibilities of the administrative human resources department are to be directly responsible to the general manager and coordinate various departments. Work in departments, establish complete personnel files, formulate scientific reward and punishment mechanisms for talent competition, inspect the work of personnel in each department, and continuously reserve talents for the enterprise based on the recommendations of the marketing department and scientific figures, events, and market conditions, and tap the potential of sales personnel , committed to sales improvement and market development.
R&D and Production Department: The responsibility of the R&D and production department is to be guided by market demand and through market demand, continuously optimize product structure and product functions, grasp product quality, strictly implement the ISO-2000 quality system, and provide the market with Launch competitive products. Therefore, the marketing department will provide market information, competitive product information, and sales information every month, so that the department can grasp new market trends and navigation indicators in a timely, objective, and scientific manner, while constantly adjusting the shortcomings of its own products and providing services for the enterprise. Develop and produce good products that meet customer and market needs to win the market and customers.
Sales Department: The sales department is the vanguard force of the enterprise, a scout close to the market, and a hard weapon for the development of the enterprise.
Their responsibilities are to continuously develop sales channels, seek strategic partners that are most suitable for the development of the company, continuously bring the company's products to the market, and at the same time provide scientific and cutting-edge information to the market. On the premise of capturing market information, the marketing department Combining the actual situation of the enterprise, formulating strong marketing plans and sales strategies will most effectively establish the "soul" of the enterprise.
Finance Department: Directly responsible to the general manager. If the marketing department is the "soul" and the sales department is the "pioneer" and the "bomber", then the finance department is the "gate" and the "bomber" of the enterprise. The "artery" of enterprise operation and healthy development. Its responsibility is to formulate scientific annual budgets and settlements for enterprises, control the profits of enterprises, and provide the general manager with reasonable production cost budgets, marketing budgets, sales cost budgets, risks and objective assessment of interests. As the marketing department, we will formulate reasonable promotion plans and expenses based on the actual situation of the company, the actual market situation, and the actual situation of customers, and submit it to the general manager or communicate with the finance department to make it feasible and ensure the development interests of the company. change.
Market stay and logistics department: directly responsible for the sales department. Their responsibility is to understand the order information in a timely manner and transfer it to the production step in a timely manner, so as to deliver the products as quickly as possible, with the lowest logistics cost, and safely. Go to the destination and the hands of customers and provide high-quality services to the sales department. As the marketing department, we should advise, guide, supervise and assist their work.
6. Seize market opportunities, formulate and implement sales promotions
7. Collect information and feedback, and timely revise sales plans