First, her understanding of marketing is rational. Many people position Dong Mingzhu as a "marketing expert", in fact, Dong's marketing training also includes her understanding of branding and advertising is different. CCTV advertising, for example, most companies put the strategy is "three, four", today a version, tomorrow a version of the core demands and style positioning wavering. Gree is not, a "Gree mastery of core technology" a broadcast for three years, do not stop until the depth of the people. This strategy seems to have no technical content, but very effective.
Second, her understanding of business strategy is rational. For many business operators, marketing is more important than technology and quality, but twenty years ago Zhu Jianghong and Dong Mingzhu firmly believed that quality and technology are more important than marketing, so Gree will reward technicians rather than marketers. This is regarded as the foundation of Gree air conditioning has good quality.
Third, her understanding of technology is rational. Dong Mingzhu has been heavily labeled as a "marketer," but in fact she has an almost obsessive side about technology. A widely circulated story is: in 2000, Dong Mingzhu led a team to Japan to study the "one tow more" air conditioning and hope to buy this technology, but Gree out of the other side of how high the price is not sold. This incident gave Dong a great stimulus, since then determined to take the road of independent research and development. Dong's favorite saying is, "Gree technology investment is not capped, how much to give how much".
Dong Mingzhu is again spontaneous.
Dong likes to talk about social responsibility and corporate contributions in various venues, for example, she has repeatedly mentioned that "Gree pays more than 10 billion yuan in taxes to the country every year" and that "the tax payment has been the first in China's home appliance industry for ten consecutive years", and has repeatedly emphasized that doing business is important. She has repeatedly emphasized the need to do business with the spirit of suffering, dedication, responsibility and integrity. In the premier held a forum on the economic situation, she bluntly stated that "we do not need the state's industrial policy support", "as long as there is a level playing field, the enterprise itself can do well". However, if you ask her how to see the United States this peer, her attitude instantly 180 degree turn, followed by a curse, you can not imagine a second ago still talking about social responsibility and moral norms of people, a second later will become this way. She is completely intolerant of this rivalry. She shifts between rationality and spontaneity with little transition or warm-up.
That's why I say Dong is a person without heart. Of course, the word "mind" in this context means "scheme, plan", which is a word that has nothing to do with "wisdom".