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March 15, in BYD will be 15 million a disposable medical masks put in Shenzhen. And on the same day, there was a big event: BYD Co. announced that the Verdi system of companies was officially established.
This is also the second major action of BYD after the Spring Festival.
The name "Fudi" is taken from the poem "Poetry - Daya - Sangrou": "Vi this good man, Fushi Fudi." It means to aspire to the Way, according to virtue, honest and trustworthy, down-to-earth and refined.
Who is Ferdi?
▌The mature Freddy system
What is the Freddy system?
BYD announced the creation of not one, but five FDD companies: FDD Battery, FDD Vision, FDD Technology, FDD Power, and FDD Mold.
All five Forti companies are ****ually focused on automotive parts, but in different areas.
Among them, Ferdi Battery Co. was registered on May 5, 2019, and was founded back in 1998 as BYD Lithium Battery Co. The company has 100% independent research and development, design and production capacity in the field of batteries, with products covering consumer 3C batteries, power batteries and energy storage batteries, laddering utilization and other fields; in the field of new materials and new technology research, it has completed the research and development and industrialization of many scientific research results, with applications in IT, automotive, new energy, light rail transportation and other fields.
Ferdi Vision Co., Ltd. specializes in automotive lighting and signaling system related products, especially LED - a new generation of semiconductor automotive lighting products, research and development and manufacturing, has developed more than 50 models *** counting more than 600 models of lamps and mirrors, known as the "China Light Factory "
Fodor's is a leading manufacturer of automotive lighting products in China.
Ferdi Technology Co., Ltd. has sixteen years of experience in automotive electronics and chassis research and development, production, sales, breakthroughs and mastered a large number of automotive electronics and chassis technology, with ten product lines, covering passenger cars, commercial vehicles, rail transit three major areas, as many as 170 kinds of BYD production models to supply product assemblies.
FDD's main business is automotive powertrain, and since 2003, it has started the research and development of automotive powertrain components, and is committed to the development of automotive powertrain and new energy vehicle total solutions.
Ferdi Mould Co., Ltd. has nearly 20 years of history and technical experience in mould research and development, manufacturing, a strong team of engineers, world-class CNC machining equipment and professional automotive body-in-white and parts welding production lines, and has passed the certification of national high-tech enterprises for many years.
Obviously, the five companies in the FDD system are all from BYD's own parts and components department, and the independence of the FDD system this time is transformed from a division into a wholly-owned subsidiary, operating independently.
In fact, the Fdi system in the industry to move a little earlier. 2019 around Christmas, BYD funded, Fdi mold, Fdi technology, Fdi power in just two days has been established. 2019 December 31, Wang Chuanfu personally to BYD Shenzhen Pingshan base, 5 Fdi company held a plaque ceremony.
So, FDD, what can be done?
▌Freddy's Department, with the call of BYD 2.0
Freddy's Department can do, and what to do, Wang Chuanfu in the awarding ceremony speech said clearly.
"The establishment of FDD is significant! We took the second step of marketization, is the 2.0 era, realized from the parts product marketization to enterprise marketization, and the future of talent marketization. With the new platform, parts product marketization will go more solid, more robust, will make our enterprise and business unit to a new level."
The above speech, from which you can read out three important information points:
First, the establishment of the Fudi Department, which means that parts and components to further marketization;
Second, the Fudi Department has been the BYD "second step in the market";
Third, BYD formally stepped into the 2.0 era.
First of all, the marketization of parts and components, but also the marketization of the enterprise, the benefits are many: independent FDD will have more operational autonomy, self-financing, the future will also seek to market talent, more able to play a subjective initiative. From the past to the internal now to the market, Freddy Department first to fully understand the market to understand the customer, deeper is the management system to the market-oriented transformation.
In the future, Freddy's will be docked to the world's first-class car companies, the latter may put forward higher quality requirements, technical requirements, cost requirements, so that the development of the Freddy's system can be upgraded to a higher level, to maintain their own competitiveness.
Secondly, "the second step of marketization" may have two meanings, one is Wang Chuanfu himself mentioned "from the marketization of parts and components products to the marketization of enterprises", and the other is that the FDD system can be seen as a strategic drop with the e platform on an equal footing. In 2018, BYD launched the first pure electric vehicle research and development, manufacturing platform e platform, and announced the opening of e platform technology on a global scale, which directly triggered BYD's "circle of friends", not only came to BAIC, Changan, Dongfeng, but also Toyota.
Finally, based on the above efforts, BYD 2.0 is ready to come out.
In 2017, BYD, which has been entrenched at the top of battery shipments, was overtaken by Ningde Times in one fell swoop. Subsequently, Wang Chuanfu decided to shift from a closed vertical parts system to an open strategy to accelerate the external supply of parts. Wang Chuanfu has publicly said that BYD is ready to split the battery part from the original group separately, and consider listing independently in 2022 or 2023. BYD will also be transformed into a "smart car hardware standard platform provider" - BYD 2.0 is also.
Wang Chuanfu's vision isn't far-fetched. In the future, Toyota and BYD's new models will undoubtedly come from the e-platform, and use BYD's power battery and other core components. In addition, in the upcoming Great Wall Motor and Changan Automobile models, will also be equipped with BYD's motor and battery.
The latest news shows that Ideal Auto may also use BYD batteries. Li Xiang, founder of Ideal Auto, has publicly expressed his appreciation for BYD: "Looking back five years, I think BYD has a very good chance of becoming a 100 billion dollar company."
(BYD's global headquarters "Hexagonal Building")
Becoming a supplier of parts to major giants means that BYD will reap a new "cow of profit", and it means that for the first time, a Chinese automotive company will have the right to speak internationally in the upper reaches of the industry chain. The company's first time to grasp the upper reaches of the industrial chain, the international right to speak.
Of course, "if you want to be rich, learn technology." BYD has the core technology of new energy auto parts, its "blade battery" technology is currently in the industry's leading position, shipments in 2019, second only to the Ningde Times; semiconductor business in 2020 is expected to make a profit of about 200 million yuan, combined with the core competitiveness of the IGBT, in the medium and long term is expected to realize the domestic alternative; "e platform" through a high degree of integration, to achieve vehicle lightweight, layout optimization.
It should also be seen, after the independence of the Ferdi system is not all worry. Freddy power to this blunt: "In the past, we are in the group, a lot of time is the company want me to do; after the establishment of the company, we have to think about how we want to do, the market or customers need us to do. So the biggest challenge we face is one of awareness."
But looking to the future, FDD realized more is the ideal, as FDD said: "FDD's establishment is the result of more than ten years of struggle for our parts division, we hope that through another 10-15 years of hard work, so that FDD technology to become China's FDD, the world's FDD."
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