Repurchase rate calculation formula: Formula 1: the number of repeat customers / number of customer samples. Formula 2: the number of repeat customer transactions / customer sample size. "Repurchase rate" is short for "Repeat Purchase Rate", which is a rate calculated based on the number of times a consumer repeats a purchase of a product or service from a store. Repurchase rate can reflect the consumer's loyalty to the product or service, the higher the repurchase rate, the higher the loyalty, and vice versa, the lower.
I. Repurchase rate formula:
Repurchase rate formula: Formula 1: repeat purchase of the number of customers/customer sample number. Formula 2: Repeat purchase of the number of customer transactions / number of customer samples.
"Repurchase rate" is short for "repeat purchase rate", which is calculated based on the number of times a consumer repeats a purchase of a product or service from a store. The repurchase rate can reflect the consumer's loyalty to the product or service, the higher the repurchase rate, the higher the loyalty, and vice versa, the lower.
Two, how to improve the store repurchase rate?
1, the user will be categorized and stratified management. Merchants can be divided according to the user's clicking habits or user habits, different categories of consumers should also have different management measures, whether it is product quality, price or commitment and so on.
All of them are to be optimized, so as to achieve the purpose of attracting users to retain users.
2, store style unity. Store style unity is very easy to attract users, unified store style is easier to grow the user's browsing time, it is also easier to collect the old users, attracting old users to repurchase.
3, in the store homepage set coupon discount, this is a lot of merchants are using the method, very good.
4, good product classification. The home page is generally the merchants above the main products, and some users just want to buy a class of products, most of these users will go to see the product classification module, product classification module classification must be good.
For example, your store is selling clothing, then men's women's models you have to do a good job of distinguishing between them, and the partition should also be obvious.
5, the store is often new. Store on the new is to keep the store heat, store on the new frequently is also a great chance to attract old users repurchase,
6, from time to time to send marketing SMS. Businessmen can send marketing text messages to store fans when the store is doing promotional activities, which is also a way to enhance the repurchase rate of the store.