①Red color represents positivity, health, warmth, excitement and tension. People are accustomed to red as a symbol of excitement and joy in the logo, flag, publicity and other colors in the first place, become the most powerful publicity color. Red can be used in catering, cosmetics and other logo design. But the red color is too stimulating and should be avoided in large areas.
②Yellow represents wisdom, brightness, wealth, hope, joy, light. Emperors and religions have traditionally used the brilliant yellow as a symbol of dignity, the color of palaces and temples, are also correspondingly strengthened yellow, giving people wisdom, nobility and majesty. Logo design, yellow can be used in catering, lighting, department stores.
③Orange symbolizes richness, fullness, future, friendship, boldness and positivity. Orange is a high brightness, high purity color.
④Green symbolizes growth, health, freshness, ideal and hope. Bright green is vibrant and symbolizes life. Green tolerance, generosity, can accommodate almost all the colors. Green is extremely versatile and can be used in medical, agricultural, environmental and beauty industry logos.
⑤ Blue symbolizes wisdom, honesty, strength, tranquility and purity. Blue has a wide range of uses, can stabilize the mood, can be used as transportation, hospitals, health equipment, science and technology products, decoration. Nowadays, blue is used as a field of scientific inquiry, and blue becomes the symbolic color of modern science, which gives people calmness, contemplation, wisdom and the power to conquer nature.
6 Black symbolizes quietness, contemplation, solemnity, perseverance, terror and sadness. Many technological products use black color, such as television, computers, cameras, stereos and other electronic products mostly use black color.
⑦White symbolizes holiness, purity, selflessness, simplicity, peace and honesty. White has advanced, technological imagery, usually need to be used with other colors.
The basic principle of color matching is that the stronger or more prominent color with not more, with a small amount of stronger colors to match with the lighter colors seem very lively, very lively, but if the matching ratio is reversed, it will make the logo produce a sense of oppression, the same color used in the area of large or small, the effect will be very different.