July 2, Huawei announced the official announcement of independent imaging technology well-known brand XMAGE, and now Huawei imaging trademark registration. This indicates that Huawei imaging will thereafter step into a new upgrade, announced to open the door to the future of the trend of mobile imaging. On the one hand, Huawei imaging technology well-known brand XMAGE may be the origin of technological innovation and extreme experience, to produce a more perfect image experience for customers. On the other hand, Huawei also released NEXTIMAGE, a centralized place for new imaging culture and art, which builds an imaging culture ecology based on the method of independent operation of well-known brands of imaging, and leads the culture and art of moving image to a broader platform.
Looking back at the historical time of Huawei's P series products and Mate series, perfection, independent innovation and enhancement are undoubtedly the main tone of Huawei's imaging development trend. Mobile imaging can be split into three dimensions: optical components, imaging technology and digital image processing, and Huawei's flagship in the past two years, are here in the three dimensions, to achieve a praiseworthy craftsmanship achievements.
On the level of optical components, from the black and white dual camera of Huawei P9 series products to the dual image module of Huawei P50 series, Huawei imaging according to the multi-camera system software, so that the lightweight casing also has the perfect image power. From the periscope ultra-wide angle of Huawei P30 series products to the free-form camera lens of Huawei Mate40 series products, Huawei Imaging enriches the depth and length of cell phone photo taking based on the improvement of the optical performance of the camera lens.
On the level of imaging technology, from the RYYB ultra-light sensor of Huawei P20 series products to the hyper-spectrometer image module of Huawei P50 series products, Huawei Imaging has made the flagship-level full-time imaging major performance to complete a qualitative leap. In addition, Huawei also according to the full-definition eight verification focus, obviously improve the Huawei P40 series products, P50 series products camera light sensing ability, focusing speed and precision, so that the picture has a high-fidelity audio color, clear and sharp key points.
Also at the level of digital image processing, from the Huawei Mate10 series of products of the Linlin 970Cpu to the Huawei P20 series of products of the dual ISPCpu, NPU control components, to the Huawei P50 series of products of the measured optical technology, Huawei image not only promotes the development trend of the AI measured shooting, but also according to the instant HDR combination, XDFusionPro technology, breaking through the physical limitations of sensor size on cell phone image quality, and leading AI metering shooting into a new period of metering e-optics upgrades.
The independent innovation and enhancement of mobile imaging technology by cell phone manufacturers should ultimately return to the customer experience, and only with in-depth insight into user needs can meaningful technology research and development and orientation prediction be carried out. Huawei P series of products, Mate series of each independent innovation of imaging technology, from a different perspective to subvert the customer's cognitive ability for cell phone photography.
Huawei P50 series products of double very image module, according to the super spectrometer image sensor, measurement of electronic optics, ultra-clear image module, the color module and other cutting-edge technology, refreshing the cognitive ability for cell phone photo color reproduction, so that consumers and originators based on the cell phone record, writing, can get the ultimate experience of the eye to see the real, the photographed is the real experience.
From Huawei P20 series of products gradual development trend of RYYB ultra-light-sensing technology, in the later time continue to update, evolution, so that customers in the human eye basically can not see the light source of the conditions, but still can be clearly photographed out of a colorful, colorful layers, the key point of the timely dark light photo.
Huawei P30 series of products set off a cell phone "telephoto lens showdown", so that the flagship machine has a "glasses" level of development prospects for photographic ability. But Huawei image is not satisfied with this, continue to update, improve the telephoto lens feeling, finally in the Huawei P50 series of products in this generation, so that the 3.5X periscope telephoto high image quality main performance, with 10X periscope telephoto level of "high quality" focusing ability.
In addition to this, each generation is more layered portrait mode, no saki change ultra-wide angle, simple intelligent and easy post-production, can record anytime, anywhere in the fleeting role of rapid flash photography, all Huawei in the development trend of moving image situation, continue to update the new standard of moving image, to provide customers with the ultimate experience.
Over the years, Huawei has been based on the new image competition, new image community, new image exhibition, new image school and other brand concept theme activities, for Huawei mobile users to establish a new upgrade of the image culture and art learning and exchange service platform. And Huawei this release of new image culture and art concentration NEXTIMAGE, not only let the global cell phone photography enthusiasts have a more extensive interactive platform, but also Huawei according to their own power, will move the image to the mainstream cultural performance stage.
Gradually in 2017, Huawei every year is will hold a new image competition. The previous year's contest attracted consumers from more than 170 countries and regions around the world, who submitted a total of 300,000 writings and interacted with each other for 1 billion times. This year's New Image Contest will be announced on August 1st. If you are looking forward to finding a large number of like-minded good friends, why not pay more attention to the Huawei official website and service platform dynamic.
In addition to this, in 2019, Huawei online new image community, this service platform includes photo social media, tournament activities and technical professional examples of tutorials, so that more is the cell phone on the photography enthusiasts have a network platform that can be readily *** enjoy, communication and training. Moreover, in Huawei and many brands to jointly carry out the relevant competitions and, the service platform also continues to emerge a lot of excellent works, with mobile image to connect us with a wider world together.
The highest realm of image depends on record and **** enjoyment, in order to better allow more customers to express their own stories with images, Huawei also hand in hand with the Golden Rooster Film Festival, "Huawei's new image - presenting cell phone film and television program" into a separate module of the film festival, in order to inspire, call for more technical professionals, film and television people, general users, through the mobile phone, the film and television people and general users. Film and television people, general users, through the cell phone to complete the writing. This kind of change in the traditional practice is undoubtedly a major precedent in the history of moving images.
In the future, XMAGE will be Huawei's exclusive logo for mobile imaging, and XMAGE may replace the leicaLogo behind the camera module on Huawei's cell phones. What can be expected is that the next generation of Huawei's flagships, which may produce the killer feature of XMAGE, will once again elevate the limitations of mobile imaging technology. We firmly believe that XMAGE will abide by the service commitment of deep plowing and exploration in the imaging industry in the future, and promote the mobile imaging field to jump into a new realm based on continuous technological innovation.