Shimao, with sufficient financial strength and rich development experience, has built one after another high-quality projects in more than ten cities in China, contributing to the prosperity and vitality of the cities, establishing an excellent brand image and obtaining good investment returns. During its 20 years of investment in China, the Group has gained widespread acclaim from all sectors of the community for the quality, high quality, fast operation and good reputation of its development projects by savoring the cultural connotations of cities and focusing on the future development of cities.
As early as the end of the 1980s, in Lanzhou, Gansu Province, invested in the development of the famous Dongfanghong Commercial City. At the same time, in Fujian, the construction of Zhenshi Development Zone, Minnan Gold Coast Resort, Fujian Wuyishan Resort and other landmark real estate and tourism projects, for the local investment laid a good foundation. In the 1990s, the Group has developed and constructed large-scale and high-quality real estate projects in Beijing, such as Asian Games Garden, Hua'ao Center, Zizhu Garden and Royal View Garden, etc. Beijing Asian Games Garden, Hua'ao Center, Zizhu Garden and Royal View Garden have been awarded the title of "Beijing Star Property" for many times, and Hua'ao Center has been honored as one of the "Top Ten Capital Public ************** in 1996". Huao Center was awarded the "1996 Capital Top Ten Public **** Architectural Design Award".
Entering the new millennium, the Group shifted its focus of development to Shanghai, where it has successively developed five classic projects. Among them, Shanghai Shimao Riverside Garden was ranked "No. 1 in Residential Sales in Shanghai" for four consecutive years from 2001 to 2004, and won the Gold Award of "International Garden Community" in Canada in 2004; Shanghai Shimao Real Estate Co. Shanghai Shimao Real Estate Co., Ltd. was awarded as "Shanghai Top Ten Famous Real Estate Enterprises in 2001" and "Shanghai Real Estate Concerned Brand (Trademark) in 2004". Since 2005, the Group has implemented new strategies for the new century. First of all, the strategy of "focusing on the main business, taking into account the diversified portfolio of the real estate sector", the Group has systematically promoted the expansion of the industry, and has gradually established three core industries of the Group, namely, high-end residential properties, luxury hotels and commercial offices. As of July 31, 2007, the Group has completed three super five-star hotels in Shanghai, namely Le Meridien Shanghai Sheshan, Le Meridien Shanghai Royal Bund and Grand Hyatt on the Bund, which have a total of nearly 1,700 guest rooms, accounting for approximately 20% of the market share of Shanghai's luxury hotels. It is expected that by 2010, the Group will have 10 five-star hotels nationwide. Secondly, the Group has adopted the "Core Region Development" strategy, which focuses on investing its superior resources in economically developed or promising economic regions in China. Currently, the Group's key investment regions include the Yangtze River Delta region and the Bohai Rim region. Currently, the Group's key investment regions include the Yangtze River Delta and the Bohai Rim, and the number of projects involving these two important economic regions accounts for more than two-thirds of the Group's total number of projects.
The implementation of the new strategy has laid a solid foundation for the Group's long-term development and has shown positive effects. Shimao has also won numerous awards, such as "2005 Respectable Shanghai Real Estate Enterprises", "Top 10 Most Promising Brands of the First Asian Brand Ceremony", "2007 Top 10 Foreign Real Estate Enterprises in China "2007 China Foreign Real Estate TOP10 First Place", "Brand China Golden Spectrum Award - China Real Estate Industry Annual Top 10 Brands" and so on.
On June 22, 2013, Shimao Real Estate held the launch conference of its "Cloud Service" program in Shanghai, introducing the latest "cloud service" model originated from the IT industry into the real estate sector, and combining education resources, health maintenance, high-end hotels, design customization, consumption and leisure, etc., to provide a wide range of services to the real estate industry. It will introduce the latest "cloud service" model originated from the IT industry into the real estate sector, and join hands with partners in various fields such as education resources, health maintenance, high-end hotels, design customization, consumption and leisure, etc. It will continue to cross-border integration of multidisciplinary resources, and invite enterprises in different industries to become partners of Shimao, so as to provide comprehensive resource services for Shimao property owners.