When we are shopping, we often encounter the problem of choosing among multiple products, especially for high-value goods, Gaider Ranking was born to solve this problem. In the increasingly perfect shopping environment, consumers are becoming more and more rational, Gator Ranking how to stand out from it? The author will analyze Gideon's Ranking from multiple angles and put forward improvement suggestions, taking into account the current actual market environment and users' usage.
This article will analyze the following aspects:
Product Overview
Market Analysis
User Analysis
Functional Analysis
Operational Analysis
Summary
One, Product Overview 1.1 Product Introduction
Gaider's Ranking is a PGC ranking format that provides objective, objective, and reliable ranking of shopping and consumption needs. Gator Ranking is a PGC ranking product that provides users with shopping and consumption needs with objective and neutral rankings of commodities and merchants, which basically covers most of the general commodities, medicines, major food and beverage outlets in popular cities, and urban service providers. Its ranking is mainly based on major rankings, which are organized by editors, and eliminates bidding rankings.
1.2 Product Functionality Framework Diagram
Product Architecture
1.3 Typical Usage Path
a. A user is shopping on a website and wants to find out what products are worth buying under a certain category.
b. User wants to find a restaurant/other city services.
c. The user already has something they want to buy and wants to get a shopping allowance or find a coupon.
d. The user doesn't have a clear shopping goal and is just looking around.
Second, Market Analysis 2.1 Market Boundary
Gator Ranking is a shopping app that provides consumers with a variety of product rankings and city service rankings, as well as more favorable purchasing channels.
The target group is rational consumers with a certain degree of spending power, who pay more attention to the differences in products and product parameters. As its product ranking and city service ranking coverage is more and more extensive and perfect, the number of target users of the product is also increasing, and the market boundary is constantly expanding.
2.2 Estimation of Market Space
The people covered by Gaider Ranking are mainly rational consumers who shop online, have a certain consumption ability, and pay more attention to the product differences and product parameters, and the user group is mainly between the ages of 25 and 40.
According to the 43rd statistical report on China's Internet development status in 2019 released by CNNIC: China's Internet users reached 829 million, online shopping users scale 610 million, accounting for 73.6% of the scale of Internet users, Internet users aged 20~39 accounted for about 50.3% of the total scale of Internet users, high school and above accounted for about 43.1% of the total number of Internet users, and the monthly income of 3,000 yuan The monthly income of 3,000 yuan or more accounted for about 45.1% of the population.
It is expected that by 2020, online shopping can cover about 80% of the number of Internet users, and the size of Internet users can reach about 900 million people. 17.5% of Internet users aged 10 to 19 years old, 15.6% aged 40 to 49 years old, and high school education and above basically refers to the users aged 18 years old and above. These people account for the majority of the group with a monthly income of more than 3,000 yuan, and the target population also covers a small number of students aged 19 and below and the senior population.
Based on previous years' data, the number of people with monthly incomes of 3,000-5,000 yuan has not changed significantly, while the number of people with monthly incomes of 5,000 yuan or more has grown significantly each year, with an annual increase of about 40 million people. This part of the population on the one hand, from the previous lower level of income crowd promotion and salary increase, the other part from the original no income of the student population, basically are covered by the online shopping crowd. According to this projection, the market ceiling is about 300-350 million.
The estimate of AiMedia Consulting
2.3 Data
2.3.1 APP's own data
GaiDe Ranking in recent years, the Android side of the download volume of about 1 million times, the iOS side of the download volume of about 420,000 times, AiMedia's monthly independent devices in April this year by the average of the previous 40~550,000 units fell sharply to 240,000, the estimate of the actual monthly live user At about 150,000-250,000, the number of users is small.
Source of data - Avery data
According to the data of Yiwang: Gaider ranking monthly per capita start 11.6 times, monthly per capita use time 0.6 hours, per capita single day start 2.1 times, per capita single day use time 6.0 minutes.
2.3.2 Competitor Data
1) Commodity Ranking
There are very few apps similar to Gator Ranking on the market, and we have only found one app, Top 100 Ranking, which has a high degree of business similarity. Top 100 Ranking mainly provides commodity ranking services, and also has the function of rebate on shopping. However, there is too little data on the Internet, and we can only know that there are some downloads on the Android side, but the function is not very perfect, and the overall active users are so few that they are not recorded by the major data platforms.
2) E-commerce shopping guide platform
Here in the content shopping guide selected PGC + UGC mode of what is worth buying, UGC mode of the content community Xiaohongshu, in the price shopping guide selected OGC mode of rebate, yitao for comparison. (Yiwuans subject to trial account limitations, can view the data is older)
Small red book and what is worth buying comparison (data source - Yiwuans Qianfan)
Small red book and what is worth buying the user size gap is very large, but the user viscosity is opposite. What's Worth Buying has 66.72 launches per capita per month, and Little Red Book has 23.31 launches per capita per month. What's Worth Buying's monthly per capita usage time is 5.01 hours, and Little Red Book's is 2.06 hours. What's worth buying per capita single-day launch times 5.13 times, the small red book 3.52 times, what's worth buying per capita single-day use time 23.04 minutes, the small red book 18.62 minutes.
Yitao and rebate comparison (data source - eGuanqianfan)
Rebate and yitao user size is similar, user viscosity gap. Amoy monthly per capita start in 18.55 times, rebate 11.67 times, Amoy monthly per capita use time 1.12 hours, rebate 0.44 hours. Amoy per capita single day start times and rebate similar, are about 2.7 times, Amoy per capita single day use time 9.78 minutes, rebate 6.29 minutes.
It can be seen that: price shopping APP user viscosity are far lower than the UGC-type content shopping APP. well-managed community development to a certain extent can retain a considerable part of the user, the user to participate in the community discussion and content refinement, in the process of increasing the user's desire to buy, the user to complete the purchase behavior in the APP, the formation of a complete closed-loop.
Small red book is mainly facing female users, and mainly for beauty apparel, user groups and content relative to what is worth buying a little more single but also more targeted. What is worth buying for a wider range of user groups, and because the main offer information, update speed, timely information, users will use the APP more often.
But what is worth buying too much information also leads to a problem, too much information seems to be very cluttered, and the lack of in-depth articles will dissuade many users to stay in the use of most of the time spent in a large number of information The most important thing to do is to sift through all the information that is out there.
The overall difference between the two price guide APPs is that Yatao's content is richer, adding more content information on the basis of simple rebates and coupons, but the user stickiness of the two products is still much lower than that of the UGC-type content guide APPs.
3) City services
Here, we have chosen the popular Dianping and the word of mouth, which both provide local life service merchant rankings, group buying information, and other information.
There is a gap between the two APPs in terms of user size, and the user stickiness of Dianping is higher than that of Koubei. VWDianping monthly per capita startup times 15.08 times, Koubei 10.13 times, VWDianping monthly per capita use time 1.06 hours, Koubei 0.43 hours. Koubei's daily per capita startups were 2.55 times, slightly higher than VW Dianping's 2.36 times, and VW Dianping's per capita single-day usage duration was 9.89 minutes, higher than Koubei's 6.57 times.
Volkswagen Dianping and Koubei are almost the same market positioning and function, both are UGC + promotion mode, Volkswagen Dianping is better in user viscosity mainly because Koubei entered the market late, Volkswagen Dianping has been cultivated for many years in the market, the merchant resources are richer than Koubei, and all aspects of Koubei are more perfect than Koubei, and there are more choices.
The reason for the gap in user size, one is also the difference in the time of entering the market, the second is that many users use Koubei in Alipay without downloading the Koubei client, which has an impact on the use of the Koubei APP, and the third is that Volkswagen Dianping has a business cooperation with WeChat, and there is a secondary entrance under the payment function, and there is also the WeChat mini-programs, which makes it easier to get the flow of traffic from the side of WeChat, and Koubei, as a product of Ali's s product, the dissemination of content on WeChat will also be subject to certain restrictions, and there is no WeChat small program.
2.3.3 Comparison and Analysis of Competitors
Gaider Ranking is a PGC model, in which editors with specialized knowledge select and rank goods or services, or integrate authoritative rankings on the Internet to produce different rankings, with the advantage of controlling the quality of the outputs, and the disadvantage of low user participation.
Compared with the competitors in the UGC mode, the user viscosity and activity is lower, and the user viscosity data is closer to the OGC mode of the two price guide APPs. There are still very few PGC mode commodity rankings on the market, and this aspect is not yet comparable to the other products, which is also the core competitiveness of the Gaider ranking.
2.4 Summary
The core function of Gideon's Ranking, which is also the most competitive, is the PGC mode product ranking.
This ranking is characterized by: firstly, it boasts of not charging fees, i.e. it is objective and fair, and secondly, it covers a complete range of products. In addition to beauty and personal care, digital 3C, which are common in other APPs, it also covers a large number of daily necessities, electrical appliances, etc., and city services are also ranked in PGC mode.
However, at present, the objectivity and fairness of Gaider's ranking has not been done enough and is not reliable enough. Objectivity and fairness, on the one hand, refers to not charging money, do not do "bidding ranking", on the other hand, refers to the accuracy of the ranking, this aspect of the Gaider ranking is not very satisfactory. When searching online for reviews of Gator Ranking, a large number of users reflected that the rankings were not accurate and objective enough, and that the ranking criteria were not transparent, especially the evaluations of some professional users, which made the rankings of Gator Ranking not convincing enough.
Objectivity and fairness is the life of a ranking, and for Gator Ranking, the criticism of online professional users, especially influential ones, can seriously hinder the promotion of the product.
In this regard, on the one hand, the products can be split into different dimensions, with different scores for each dimension, making the evaluation criteria transparent and standardized. On the other hand, you can look for influential, objective and independent evaluation organizations and media to assist in the ranking process, which is more cost-effective and convincing.
Users actually don't particularly care whether your rankings come from domestic and foreign professional organizations, and the rankings of these organizations may themselves be unjust, and users feel that the rankings are reliable or not.
On the one hand, there is an evaluation of whether the ranking is reliable based on their own knowledge of their familiar field, and on the other hand, there is an evaluation of the accuracy of the ranking based on other media, professionals, and other users. Therefore, the standardization, professionalization and transparency of the criteria for ranking is what Gaider Ranking must do. And for the current retained users, improving the product's stickiness to them is also an important job.
Three, user analysis 3.1 Age analysis
Data source - Avery data
According to Avery's data in May 2019: the main use of Gaider Ranking's population is concentrated in the age of 25-40 years old, especially in the age of 31-35 years old.
This part of the population generally has a certain degree of spending power, and has formed the habit of online shopping.10.03% of users under 24 years old, accounting for a relatively small proportion, the main reason is that one is that most of this group of students, have not yet graduated, do not have a stable source of income, spending power is limited, and the second is that the funds mainly come from their parents, the consumption of more focus on personal hobbies or personality, the cost-effectiveness is not the The most important concern is the price-performance ratio, which is not the most important factor.
Users aged 25-30 accounted for 22.33%, ranking second among the five age groups. Most of the users in this segment have just entered the workplace, have some money but not very strong spending power, focusing on cost-effective, while online shopping has been an important way of shopping for them. Compared to users under the age of 24, the shopping concepts of these users are more mature and rational.
Users between the ages of 31-35 accounted for 45.15% of the total, which is the absolute main force in Gator's ranking. Most of these users have a stable and successful career, and their income level is generally in the middle or upper middle, so they can basically realize their financial independence and have a certain amount of consumption budget other than daily expenses. Most of them have already started a family and have more financial pressure due to family, children and other reasons, and need to buy more kinds of items than before, and need to buy high-quality or cost-effective products through a clear shopping guide.
Users aged 36-40 accounted for 18.12%, ranking third among the five age groups. These users have basically formed stable consumption habits, have relatively fixed preferred brands and purchasing channels, and have stronger spending power. The use of Gideon's ranking is mainly to find a small number of unfamiliar areas of cost-effective or high-quality products.
Users aged 41 and above accounted for 4.37%, accounting for the least. The main reason for the small percentage is that many users in this age group are not good at online shopping, or are used to go directly to the e-commerce platform to shop, are not good at using third-party tools, and seldom have the idea of comparing prices or actively looking for third-party product comparisons.
3.2 Gender Analysis
Data Source - Avery Data
According to Avery's May 2019 data: there are slightly more female than male users in the Gaider rankings, and the gender ratio is generally more balanced.
The reason why the gender ratio is more balanced is that Gaider Ranking basically covers most of the product categories and city services, and is not limited to a certain category or two, which is more extensive compared to apps such as Xiaohongshu and Mushroom Street, so the gender ratio is more balanced, and it can provide consumption guidance for almost all the users. As for the reason why there are slightly more female users than male users, I think it has to do with the change of the function of Gaidai Ranking.
Data Source - Avery Data
Avery's data from February 2019 shows that: at that time, there were still slightly more male users than female users in Gator Ranking. During those months, Gator Ranking enhanced its subsidy and search coupon features.
Data Source - Avery Data
The above chart shows the user gender data of rebate app in May 2019, which shows that there are significantly more female users than male users. Gaider Ranking has attracted more female users to use it by increasing subsidies to users and improving shopping-related functions.
3.3 User Distribution Analysis
Data Source - Avery Data
According to Avery's May 2019 data: Gator Ranking's users are still mainly located in the more economically developed coastal areas, followed by the more economically active provinces in the central and western regions.
This is mainly related to the level of regional economic development, the high economic level of the region, people's spending power and willingness to spend are stronger. Gator Ranking's city service guide is also perfected for major cities first, which will also attract more users from these cities, especially Guangdong as the location of Gator Ranking, which is also the first place to be perfected.
3.4 User Scenarios
User A:
A 22 year old college student, male, about to graduate, wants to buy a laptop, and checked out the review videos online from Zhihu and Beili, but because I couldn't understand them, I still didn't know what to do.
A friend suggested to him to download the Gaider ranking to see, let him in the ranking in front of the pick a favorite to buy on the line. He downloaded it, found a segmented list of laptops, and based on his budget and needs, picked a model that looked good in the top of the list, and placed an order to buy it on Jingdong.
User B:
27-year-old white-collar, female, recently bought a house ready for renovation, buy home appliances made difficult, like range hoods, washing machines, refrigerators and other products. There are no reviews on the Internet, basically all around the friends and family to have a general direction of the use of feelings, home appliance store personnel can not say clearly which product is better than another product specific how much.
By chance, I learned from a friend that Gatorade's rankings cover these "blind spot" products very well, so I went to download and use them. Under each product category, she learned some basic knowledge and common misconceptions through the knowledge encyclopedia, selected a few suitable products with the help of the Super Filter, and finally chose her favorite appliances after experiencing the offline home appliance stores, and completed the purchase and installation offline.
User C:
The 30-year-old working mom, who has some financial strength, just gave birth to a child the year before. I want to buy a lot of things for my kids, especially diapers, milk powder, milk, I want to buy some good ones but I'm afraid of being pitted by false propaganda, there are too many soft articles on the internet, mainly relying on the recommendations of my colleagues and friends around me. In the Zhihu read the relevant articles when I learned about the cover of the ranking, download down to use, see before buying the use of the better things are also recommended on the list, the software has generated trust, look at some of the recommended other products, found in the software can be directly connected to the merchant store, it is very convenient, do not have to go to the time-consuming and laborious to find various platforms, and so the future of the cover of the ranking of the often looking for things, buy things.
User D:
A 34-year-old veteran traveler who has traveled to many countries and is recently on a domestic tour. I want to find some local specialty restaurants, but there are too many online guides and softwares, and many of them are places where outsiders go and locals don't often go, and many of the top-ranked ones on Dianping aren't local specialties, and the ratings are similar, so I can't see much of a difference.
On the Internet, I learned that there are a lot of special rankings in Gaidu Ranking, so I went to download and try it out. The ranking of different types of restaurants in different cities, and is based on the ranking of several organizations, the possibility of soft text is relatively small, so according to the above recommendations to find some stores to taste, the evaluation is good. I'm going to buy some specialties, and there are local specialties and snacks recommended on Gatorade, which is very thoughtful, so I bought some offline to bring back according to the recommendations above.
User E:
36-year-old office worker, female, work is relatively easy, often buy things online in the spare time, careful budgeting, she will also be through the rebate site or APP, but also will go around to find coupons to save money.
Recently, she heard that there are more rebates in Gaijin, so she downloaded one to try. In addition to the usual rebate site to give points, Gaider recently has additional subsidies, which makes her very happy. Moreover, Gaidu also has a coupon search function, which makes shopping easier. She now mainly uses Gaidu to get rebates and find coupons, and sometimes she also flips through the rankings of interest.
User F:
A 32-year-old designer, male, likes niche products with a sense of design, is a big fan of Hammer phones and Smartisan OS, and also follows Luo Yonghao on Weibo.
Lao Luo from time to time to publicize an APP called Gaider ranking made him interested, he downloaded and used it was attracted to this APP, the interface is simple and clear, there are no advertisements and annoying push, and there is no pandemonium community, the ranking of the contents of the very full and very practical. He now often refers to what's on Gator's ranking before buying something, and then chooses a product that meets his tastes.
4. Functional Analysis 4.1 Problem Analysis
Gator Ranking, as a consumer assistance tool, provides consumers with a fair, objective, and trustworthy consumer ranking as a reference for consumer decision-making. Users can check the rankings of their favorite products or services on Gator Ranking before purchasing them.
The ranking standard is not transparent and lacks credibility;
The display form is single, the content is boring and not grounded;
There is a lack of user evaluation content;
It is not tightly integrated with shopping-related functions.
The credibility of rankings is the basis of Gator Ranking's survival. The rankings of Gator Ranking do not show the specific source of ranking data and do not publish the specific criteria of ranking, which are all operated by editors. The discrepancy between the rankings of some products and the users' feelings will make the users distrustful of the rankings, which will jeopardize the core competitiveness of Gator's Ranking.
The content displayed on Gator Ranking is basically text, with very few pictures and no video, and the text is often very long, and some of the text is also very similar to the manufacturer's promotional words, which does not satisfy the user's needs, and some of the users don't have the patience to read it all, or can't catch the key points after reading it. Users hope to have more pictures, more concise and more grounded text, to guide the purchase.
Currently, Gator Ranking does not have a user evaluation function, and evaluations come from responsible editors and evaluations captured from e-commerce platforms. However, the number of evaluations grabbed from e-commerce platforms is not large and most of the evaluations on them lack value, and the editors' evaluations may sometimes be biased. Users would like to see more realistic and multi-dimensional evaluations, especially those that can reveal some potential flaws.
The "Special Offer" module is the main profit point of Gator Ranking, and the improvement of the shopping function and the degree of integration with the ranking function have a direct impact on the profitability of Gator Ranking. Currently, the special offers and recommendations displayed in Gator Ranking are often different from the users' needs, and the users have no desire to buy. In some places, the jump function is missing, and users can't jump to the product page directly from within the app, so they can't complete the shopping process within the app to bring revenue to the app.
Improvements for Gator Ranking's problems will be mainly centered on three aspects: enhancing core competitiveness, improving user experience, and increasing user stickiness.
4.2 Modifications
4.2.1 Product display
In order to make the ranking criteria transparent and improve the persuasiveness of the rankings, we added a multi-dimensional rating function, which displays the ratings of different dimensions of the products by Gatorade as well as the average ratings of Gatorade users.
Add Gator's user comments and ratings. Users can post short comments and detailed comments (reviews), which are linked to the newly launched community feature. Users can also ask questions about issues they are interested in. Product features focused on by user comments will be displayed under the overall rating.
Access to third-party reviews to provide users with more references.
Add product image view, product parameter view and compare function.
4.2.2 Community Functions
Initially, it is a review community without a first-level entrance, and will be upgraded to a product community after a certain amount of users.
The so-called review community is centered around the product review function, with user reviews and assessments as the core community. The product review is the review module on each product page, and the review is subdivided into short review and detailed review (evaluation).
Initially, only in the product page and personal page to set up the entrance, the later increase in the number of users, review coverage greatly improved, set up a level of entrance, users can wander reference to different products, different categories of products. Users can set their own categories of concern, or predict the categories that users are interested in based on browsing history, and can directly push review messages when there are new popular products launching related reviews.
Community-related operations:
User source: ? Gaider Ranking currently has fewer users, and the UGC content added requires KOL users and professional users to move in and produce content, so it involves acquiring seed users.
In the initial stage, through the third-party review module, it is possible to obtain some traffic from third-party review organizations and their viewers and readers. People from the review organizations can be invited in to provide quality reviews of the products they have reviewed, providing more details beyond the review article or things that are inconvenient to say in the review.
For review organizations to bring the initial more familiar with the field of users, to encourage them to more reviews through certain incentives. Relevant editors in the initial stage should also actively participate in the interaction with users, such as more in the user's review and user interaction, in the product Q&A module to answer user questions. Through the specialized bar, forums, QQ groups, micro letter groups and other channels to promote.
User incentives:? For review organization personnel, well-known industry media people, etc., you can certify the account and display it in front of the review and other scenarios.
Editors should review the content of the timely inspection, for the user's quality reviews, reviews, one can increase the user's more "experience value", faster to improve the level of reviews and other can be more forward display, the production of high-quality reviews can be concerned about the relevant areas of the user directly pushed; secondly, for the user has not previously reviewed the content, or the initial accumulation of users. content, or professional users in the initial accumulation of users, you can provide them with additional Gator subsidies as a reward for their use in the special function of the Gator Ranking APP, prompting users to discover and use other functions in Gator Ranking, and promoting the realization of traffic; thirdly, after a certain number of users, the implementation of the creator incentive program, based on the reading volume of reviews, interaction, and the amount of positive feedback, you can reward authors with a certain amount of shopping subsidies. a certain amount of shopping subsidy rewards.
User community management:? The main thing is to prevent too much water army and spam, and improve user stickiness.
First, when registering, you are required to bind your cell phone number in order to publish content. Secondly, to prevent spam, the initial relatively small number of users can be used thesaurus + artificial way to screen and filter, while restricting the information sent to the minimum interval time, limit the minimum number of words.
4.2.3 Ranking optimization
During the user survey, users gave more feedback that the brand ranking did not meet their needs, and that the ranking dimensions and content needed to be optimized. At the same time, the entrance of the super filter was ignored by many users, so we adjusted its entrance.
4.2.4 Gourmet and other optimizations
In addition, the Gourmet section adds a new category of Netflix restaurants, which examines and evaluates emerging local restaurants, and updates them in a timely manner to better meet the needs of local people's daily use. Other optimizations and changes to the home page and "My" page.
V. Operation Analysis 5.1 Analysis of Current Operation
GaiDe Ranking has been on line since September 2016 since the public beta, and now it has been nearly three years, and has accumulated a group of loyal core users, but the total number of users is not much, and there is a downward trend.
Online publicity mainly relies on the microblogging channels of the two investors, which has some effect in the short term. However, limited by the transparency of its own ranking and the identity of the investors, the number of users who can be retained in the long term is limited. In-app activities are mainly centered around e-commerce platform activities, with limited activities to activate the user base and increase user activity.
There is a gold coin system for user incentives, but the gold coins are not very useful and can only be used for the lottery of two commodities, which is not very attractive to users. With the current gold coin system, users can earn gold coins through daily use, including operations such as using the APP, reading the leaderboard, reading articles, and sharing content. Users can participate in lucky draws with a small amount of gold coins, and there are currently two prizes, one is electric mosquito liquid and the other is electronic cigarettes, neither of which has a high unit price and a small variety.
The incentives for users are not strong, there is no finalized incentive for users, and the rewards are too small and impractical for most users.
The realization of the conditions is too simple, read the list, read the article can increase the gold, including clicking in and immediately exit can be, it does not help to improve the actual use and effect.
The task set is out of reality. Because the content of the current Gaider ranking is basically a list, which will not be updated frequently, and the hot article column has been basically abandoned, users tend to use it only when they need to buy something, and seldom come to the daily loitering. These tasks seem to be set up purely to improve daily activity data, not really to improve user stickiness and retention.
5.2 Designing an operational campaign: "Gaider" for everything
Campaign theme:
Encourage users to take pictures of what they think is a good product or store around them, write down their own reasons for recommending it, and upload them to Gaider. Activity purpose:? Increase the degree of user activity, dig KOL, for the community and other UGC-related content on-line preparation. Activity time:? From now on to the early stage of UGC content launch.
Preparation:
Promotion page will pop up when you open the app for the first time during the campaign period.
The home page Banner is continuously displayed, and an activity area is set up, where users can view the content uploaded by other users and interact with it (as in the case of the designed community function).
Mobile phone notification push, microblogging daily publicity.
Activity rules:
User's comments should be no less than 20 words, at least 1 picture, and need to be associated with specific categories and products when posted. Pharmaceuticals do not participate in the activity.
The top five users with the highest number of likes under each secondary category will be rewarded with Gator's Extra Shopping Allowance of $20 to be used for shopping on Gator's Row. Users who post the top 10 most popular detailed reviews under each major category will also receive an additional shopping subsidy bonus of $50, limited to a maximum of 2 winners per specific category. These users can join the core user group of each category of Gator Ranking, and can communicate with the editors of Gator Ranking in the most timely manner to provide feedback, and will be notified of any activities in the first time. (21+13 major categories, 91+10+92 secondary categories)
For users who provide products and stores that are not on the original ranking, if the editor verifies that they meet the conditions for being on the list, they will be rewarded with an additional shopping allowance of $2 to $20, depending on the quality of the product and its popularity with the community.
Content generated from this activity will be directly imported into the UGC-related features if they go live afterward.
Summary
For the online shopping market, which is still expanding, Gaider Ranking has almost no equal competitors, and the number of users in the online shopping market is also increasing, which is an excellent opportunity for Gaider Ranking. Gaider needs to continue to strengthen its core competitiveness, be more transparent and fair in product ranking, optimize the user experience and enhance user stickiness, so as to kill a piece of heaven and earth in the online shopping guide market.
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