Nursing home, mainly for the elderly to provide group living, and has a relatively complete supporting services and facilities of the service organization. Then?
Nursing home project business plan template is the center to seek the advice of a number of well-known VCs, to draw out a version of the convenience of investors to understand your nursing home project in detail. In the center of the heart of the process of writing, will be modified according to the characteristics of your nursing home project; this plan is a detailed version of the VC can be interested in, or used to make an appointment with the investor before the transmission of interviews;
Table of Contents
A basic company
On the establishment of time, registered capital, operating products, employee size, etc.
This plan is the first of its kind in the United States. A brief analysis of the market share, the number of customers
V Financial analysis
Cumulative inputs and outputs since the establishment of the company, the current year's revenue and profit
VI Financing plan
The amount of financing, the proportion of participation in the financing, financing period, exit
Part I. Company Profile
<3. Organizational Structure
4. Employees
2. Financial History
3. External Relationships
Strategic Supports, Partners, etc.
4. Business Strategies
Direction of Development, Development Strategies, and Objectives to be Achieved in the Near Term and the Next 3-5 Years
Section 2 Products and Services
Part 2 Products and Services
These include the following
Part II Products and Services
I Introduction of Nursing Home Products and Services
II Core Competitiveness or Technological Advantages of Nursing Homes
III Patents and Registered Trademarks of Nursing Home Products
Part III Industry and Market
I Industry Conditions
Industry Information
It has been a long time since the company was founded and it is now in the midst of a new era.
History and trends of the nursing home industry, technical barriers to entry into the industry, trade barriers, and policy restrictions
Two Market Potential
An analysis of the nursing home market capacity, market development prospects, consumer acceptance and consumer behavior
Three Competitive Analysis of the Industry
Comparative analysis of the main competitors, their strengths and weaknesses, including performance, price, service, etc.
The main competitors, and their strengths and weaknesses.
Four Revenue Profit Model
Business charges, revenue model, from which business segments, which customer groups to obtain revenue and profits
Five Market Planning
The company's sales revenue forecast for the next 3-5 years in the event that financing is unsuccessful
Part IV Marketing Strategies
I Nursing Home Target Market Analysis
II Nursing Home Customer Behavior Analysis
III Nursing Home Marketing Business Plan
1 Strategies for Establishing Sales Networks, Sales Channels, and Setting Up Agents and Distributors
2 Strategies for Advertising and Promotional Efforts
3 Pricing Strategies for Products/Services
4 Incentive mechanism for the sales force
4 Quality control of nursing home services
Part V Financial Plan
Please provide the following financial projections and explain the basis for the projections:
Balance Sheet for the Nursing Home Project for the next 3-5 years
Cash Flow Statement for the Nursing Home Project for the next 3-5 years
Cash Flow Statement for the Nursing Home Project for the next 3-5 years
Profit and loss statement for the next 3-5 years
Part VI Financing Plan
I Financing
Detailed description of how much money needs to be invested in the future phases of development, how much the company can provide, and how much needs to be invested. Financing amount, participation ratio, financing period
Two uses of funds
Three exit
Part VII Risk control
Description of the risks that may be encountered in the implementation of this nursing home project, and their countermeasures. Including: technical risk, market risk, management risk, policy risk
Part II:
Abstract; China has entered an aging society, the elderly population base is large, fast-growing, and the rolling "silver *** tide" has brought enormous pressure on society. The "silver *** tide" has brought great pressure to the society. Especially in recent years, the family pension function gradually weakened, the family structure appeared miniaturization, the trend of aging, "four two one" family ratio is increasing year by year. Increasingly weakened family pension, *** limited financial resources and the growing elderly population have revealed the increased demand for socialized pension, the industrialization of elderly institutions is imperative.
bIndustry analysis, including market size, growth rate, development opportunities, policy environment, etc.;
I. The direction of the development of the industrialization of elderly care institutions
From the point of view of economics analysis, the demand for people to produce the motivation to consume and behavior, which in turn *** changes in the supply to promote the change of industrial structure. Elderly people's demand for old age has its own particularity: First, the elderly due to aging body functions and diseases, diet and living need to be taken care of, different physical conditions and disease requirements are diverse, some cases of family members and nannies can not be cared for in place, the need for more professional medical personnel and nutritionists to care for good. Secondly, due to the economic situation and housing conditions of families, some families cannot afford to hire nannies, and even if they do hire nannies, they may not be able to meet the requirements of special care for the elderly. If an elderly person suffers from a disease, it will also affect his or her children's work and study, and the cost of preventing and treating the disease will be higher than that of medical care in a nursing home. Third, from the psychological point of view of the elderly, the elderly do not want to be "imprisoned" by their children at home, and a lonely life will make them feel miserable. Elderly people do not want to be "abandoned", if their children will be sent to the poor conditions, or inconvenient transportation away from the city institutions, some elderly people are prone to self-injury, suicide tendency. So, the elderly institutions will develop in what direction? According to the above analysis of the needs of the elderly elderly, the development of the three basic directions of the industrialization of the elderly institutions:
1, the development of large-scale operations.
Scale operation can give full play to the centralized advantages of people and property, easy to form a good reputation and credibility in the public. At present, China has not yet formed a more unified scale of the size of the elderly institutions classified standards, but in terms of general public psychological identity, the number of beds in the elderly institutions in the 200 beds below the small-scale, the number of beds in the 200-500 beds between the medium-sized, the number of beds in the 500 or more for the large-scale elderly institutions. I think scale operation means developing large-scale senior care institutions. So, why should the scale of operation as the direction of the development of senior care institutions? The reasons are mainly expressed in the following aspects:
1 building design specifications. At present, China has a large elderly institutions generally in accordance with the Ministry of Construction, the Ministry of Civil Affairs jointly promulgated the "Building Design Code for the Elderly" for the design and construction of a more scientific and reasonable consideration of the fire, ventilation, internal accessibility of transportation and other issues, as well as bedding, food, entertainment, health care and other functional support.
2 The advantages of medical care are more obvious. Because of the scale advantage of large elderly institutions, it is easier to attract some professional knowledge and experience of the medical staff to join, thus improving the standard of medical care services. Especially for those with a variety of diseases of the elderly, can make it have a sense of security of medical protection.
3 better leisure environment. Large elderly institutions in the planning and design, generally combined with their own land, space, the actual situation, the construction of a number of places suitable for the activities of the elderly, planting a number of flowers, plants and trees, in order to create a secluded and leisure environment. All of this is the most important concern of the elderly, especially those living in the city and their children.
2, the creation of the brand effect of the elderly organization.
Brand creation is generally the background and preconditions for the scale of operation. Only with the advantages of scale and good reputation to create and enhance the image of the brand. At present, the brand awareness of China's elderly care institutions is still relatively weak. According to incomplete statistics, only Guangzhou Liangdian Nursing Home has registered "Liangdian" and its logo in the State Trademark Bureau. Why should the senior care industry also transition to brand management? On the one hand, there exists a tendency of respecting brands and trusting brands with good image in the public consumption psychology. On the other hand, when the brand produces a sense of belonging in the consumer's mind, it is conducive to promoting the scale expansion and chain operation of the brand, which in turn promotes the industrialization process of the senior care institutions and the formation of senior care groups with a certain scale and influence. This will not only provide the elderly with good conditions and environment for the elderly, but also guide the elderly consumer market to become more reasonable, and inhibit the phenomenon of indiscriminate charging and inadequate services. It is conducive to solving children's worries and promoting social stability and unity.
3. Improve the supporting functions of the elderly institutions.
With the gradual improvement of people's living standards and improvements, the original small-scale, poor living conditions, medical care is not in place to support widows and orphans, living in difficult conditions of the elderly homes and other elderly institutions, the model has not been able to meet the needs of the elderly elderly consumption. Instead, they must be replaced by institutions with professional medical care, scientific and reasonable dietary structure, rich cultural and recreational activities, elegant leisure environment, and convenient transportation for children's visits. Therefore, it is particularly important to improve the supporting services of elderly institutions. The focus of the supporting functions of the elderly institutions to improve in two aspects:
1 medical care services supporting. Although the civil affairs departments of the provisions of the elderly institutions to set up supporting medical room, but the medical room can really meet the elderly disease treatment and special care requirements? Obviously not enough. In the case of large elderly care institutions, most of the elderly people living in the 70 years of age or older. Why is there a preponderance of senior citizens? It is generally determined by the cost of home care and the difficulty of care. Only when the cost of home care is comparable to the fees charged by nursing homes, or when the physical condition of an elderly person requires medical care, will their children send them to a nursing home. This puts higher demands on the medical care provided by nursing institutions, and a simple medical room will not be able to meet the needs. Imagine more than 500 elderly people over 70 years old, at least 50% of the body have some diseases, need to take medicine, injections; at least 25% of the elderly need to be kept in medical observation and treatment, so the scale of patient consultation and hospitalization, there should be a first-class hospitals and supporting. Therefore, the large elderly institutions must be through cooperation, or independent of the geriatric hospital, in order to achieve the medical care function on the supporting and perfect.
2 Diet of scientific and reasonable set of matching.
The cafeteria of the elderly institutions must first be designed and decorated in accordance with the provisions of the health and epidemic prevention departments to meet the basic health requirements and operating procedures. Secondly, the special requirements for common and frequent diseases of the elderly, such as hypertension and diabetes, should be scientifically formulated nutritional recipes, and the number and types of diets should be reasonably controlled.
c Business model analysis, including profitability model, competitor analysis, core competitiveness analysis, etc.;
The problems in the process of industrialization of the elderly institutions
Currently, China's elderly institutions are *** run by the private sector, the private sector, *** and private sector and other forms of co-operation. In terms of the nature of their institutions, can be divided into non-profit and for-profit two. The industrialization of elderly institutions is essentially to take the independent operation, self-financing for-profit road. This road is good to go? Not good, very difficult. The main problems are as follows:
1, large investment, long recovery period.
Since the direction of the industrialization of the elderly institutions is the scale of operation, brand management, then the input and output situation? A fact in front of us is that we all believe that the elderly industry is a sunrise industry, there is a future for development, the market is very huge, the competition pattern has not yet formed, the total demand is greater than the total supply. But why is no one willing to cross into this industry, especially some powerful business groups and individuals are not willing to invest? The reason is very simple, because the investment is large, the payback period is long and unprofitable. We take an equal size of the nursing home project and real estate project to do a comparison, the results will be obvious. Assuming that there is a piece of land of 10,000,000 m2 in a certain city, with a volume of 3% and a floor area of 30,000 m2, the construction cost of the nursing home project is about 1,770 RMB/m2 after deducting the reduced compensation fee for land requisition and the total investment is about 53 million RMB, and the cost of capital is 6% p.a. The size of the nursing home is 1,000 beds, and the payback period is long and unprofitable. The size of the nursing home according to 1,000 beds, the main source of income to recover funds is a one-time device purchase fee, per capita fee of about 8,000 yuan, 10 years of turnover rate of 3 times, *** about 24 million yuan; bed fee of 500 yuan per person per month, 10 years of occupancy rate calculated at 100% *** about 60 million yuan; other income offset operating costs. This nursing home project recovery investment takes 10 years, and no profit. The real estate project construction costs about 2170 yuan / m2, the total investment of about 65 million yuan, the housing sales price of 3500 yuan / m2, the recovery of funds about 105 million yuan, including the construction period and the sales period, including the time needed for about 2.5 years to 3 years. As a result, the real estate project can not only recover the investment in 3 years, but also obtain a profit of about 40 million yuan or so.
2. Difficulty in financing leasing operations.
Because of the economic interests of the drive to invest in the construction of elderly institutions does not meet the current stage of China's input and output of the economic benefits of conventional practices. Then, the rental housing operation of senior care institutions is a more ideal choice. This can be a huge investment in the near future, into a phased rental expenditure. However, if it is a complete real estate project, how will others sublet to others? There is only one answer to this question: it must be a "bad building" that has been in disrepair for many years. To complete a "bad building" project, it still requires a large investment. Because it is leased housing, only the right to operate, no ownership, the capital invested is bound to be occupied, can not be mortgaged and other ways to revitalize the funds, turnover and use. Therefore, the leasing operation financing difficulties is the inevitable result. Let's take the operation of Guangzhou Liangdian Nursing Home as an example. In 2002, Guangzhou Liangdian Nursing Home leased a 94-year-old nine-story hotel "rotten building", with a floor area of 20,000 m2 and a land area of 8,000 m2, with a lease term of 20 years. There are more than 200 rooms, can be set up 650 beds, monthly rent of nearly 200,000 yuan, transformation, expansion of the total investment of about 15 million yuan, the payback period of more than 6 years. Although the home is currently in good operating condition, the shareholders have to give up their original operation of other industries due to their limited investment capacity. Since the right to operate cannot be mortgaged, in order to raise the liquidity of the nursing home, the shareholders had to borrow from friends, and even made bank mortgages on their personal residences. This is the portrait of the nursing home in the industrialization process, is the industrialization process in the financing of the difficult problem.
3, the introduction of health care personnel difficult
Large-scale elderly care institutions focus on medical care services, and to introduce experienced, middle- and high-level professional health care personnel is more difficult. In hospitals there is a more complete set of professional and technical title promotion mechanism, if a professional health care workers to work in the medical rehabilitation room of the nursing home, in order to promote from the primary title to the middle and high level title, which is almost impossible. As a result, large nursing homes not only fail to attract professional healthcare workers to join them, but also find it difficult to train their own healthcare team. For example, Guangzhou Liangdian Nursing Home introduced a chief physician as the director, due to the management of the health care system, only to be forced to resign from the public service, giving up nearly 30 years of service and the corresponding welfare benefits.
4, business risk.
With the gradual increase in people's awareness of the law, rough medical care has been unsuitable for the development of large-scale operation of nursing institutions. Due to the large scale of large-scale nursing institutions, people believe that it has a certain economic strength and the ability to compensate, so for the medical care process errors and improper, the elderly children are often not easy to encompass and understanding, and even intentionally intensify the conflict to the medical malpractice disputes in the legal program to promote the final result of the nursing institution compensation. Of course, people's increased legal awareness has its positive side, but senior care institutions are often in a weak position due to medical conditions and staff quality. From a subjective point of view, large elderly care institutions are willing to open a geriatric hospital to match its size, but the rules and regulations of the health sector, the approval process and so on can not be supported, objectively increasing the operational risk of large elderly care institutions.
dOperation plan, including specific strategies for the next few years, market plans, marketing strategies, etc.;
Selected nationwide to take advantage of the current national Ministry of Civil Affairs policy in the mode of operation of both the public construction of the public, but also the public construction of the private sector and the private public assistance. Favorable factors to use leasing, self-built in areas with a certain economic base to open.
e Financing requirements and return on investment analysis;
Investment in micro-community nursing homes, beds of about 30, cost
Monthly labor costs: 16,000 yuan
Miscellaneous: 10,000 yuan
Revenue
Revenue: 35,000 yuan
Net profit: about 10,000 yuan
f Implementation plan and operation team management.
Small family nursing home model. That is, the operators use their own housing, in the care of their own elderly, while recruiting community elderly nursing. Small family nursing home beds are usually set at 6 to 15, with family members of the operator serving the elderly.
Daycare model. That is, the "day to night" type of pension, functional facilities and nursery similar to most of the streets or community-run, with activity rooms, lounges, restaurants and senior classroom facilities, the elderly daytime activities, noon supply of meals, and at night they go home. The city's existing various types of care centers nearly 30.
Home care model. That is, by the *** organization of unemployed people to carry out elderly skills training, through the purchase of public welfare services in the form of providing caregiver subsidies, arranged to the special needs of the elderly home to provide elderly services.
Monetized pension model. That is, the *** funding for the special hardship elderly people to pay the elderly service subsidies. Choose home care, *** monthly "vouchers" issued by the special hardship elderly with the vouchers to choose their own home care service program. Choose institutional care, the elderly can choose within the city's old age institutions, with the pension low income, housing rent, etc. for old age fees, the difference is subsidized by the *** and nursing home remission.
Warm nest housekeeper pension model. That is, for the empty-nested elderly with housekeeper, responsible for the elderly daily life care, physical health monitoring, living supplies on behalf of the purchase and delivery, health advice, leisure and entertainment, etc., there are two specialized delivery vehicles and 52 professionals, door-to-door service for the elderly. At present, 732 households and 8,500 people are receiving services.
Interactive elderly model. That is, the elderly are registered with local nursing institutions or intermediaries, and are contacted by the nursing institutions or intermediaries to age in foreign nursing institutions.
Elderly assistance model. That is, to play the role of domestic and foreign elderly high-ranking intellectuals, to provide senior care services at the same time, to play the knowledge and skills expertise.
Informational elderly model.
The model of information-based elderly care is to integrate information technology into elderly care services to improve the efficiency of elderly care services. Information-based pension model pioneered by the Xigang District, through the "pension 110" call platform, the community elderly "call for help through the" unity, empty-nesting elderly home with "love doorbell" and other information means, the Social welfare institutions, community health service centers, street socialized elderly service centers, community daytime elderly recreation court, interactive off-site elderly service centers and other elderly service resources integrated into the elderly service network.
Joint venture cooperative model of old age. That is, to widely attract foreign capital and technology, the opening of elderly welfare institutions, improve the elderly service system.
g Exit strategy of the project;
Equity buyback
In accordance with the analysis of the business plan of the business, the company's implementation of the equity buyback program should be explained to investors.
Profit sharing
Investors can recover their investment through profit sharing by the company, which should be explained to investors in accordance with the analysis of the business plan.
Listing of shares
An analysis of the possibility of listing the company in accordance with the analysis of the business plan and an explanation of the prerequisites for listing.
Equity transfer
The investor can recover its investment through equity transfer. The company explains the transfer of equity to the investor.