Automobile advertising language is a persuasive language speech behavior, its purpose and function is to persuade consumers to buy its publicity of automobile products. This article is a car advertising creative copywriting sample that I have organized for you, just for reference.
Automobile Advertising Creative Copywriting Sample One:
Cadillac Cars:
Title: The Price of Being Famous
Main Body: In every sphere of human activity, the person who gets to be the first has to live for a long time in the midst of the world's just and disinterested judgment. Whether it is a person or a product, when it is honored with the title of advancement, catching up and envy ensue. In art, literature, music, and industry, the reward and the punishment are always the same. The reward is to be recognized, and the punishment is to be opposed and wildly denigrated.? There is nothing new in all this, as in the world and in human feelings? Jealousy, fear, greed, ambition, and the desire to catch up have always been so, and all in vain. If the eminent man is indeed advanced in his ways, he is an eminent man after all. Distinguished poets, famous painters, good workers, each will be attacked, but each will also ultimately have honor. No matter how noisy the shouts of opposition, the good or the great will always circulate, and what should exist will always exist.
Chinese car TV ad copy:
The first
If you ask me, what is the most important car in this world? It's never the one you can see on the road.
30 years ago, I was 5 years old, that night, I had a high fever, there is no hospital in the village. Dad carried me on his back, walked across the mountains, crossed the water, from the village to the hospital. Dad's sweat, wet all over the shoulder. I think, the most important car in this world is? Dad's shoulders.
Today, I bought a car, the first thing I want to say is: ? Abba, I'll drive you for a walk, okay? Advertising slogan: Chinese cars, always look to Dad's shoulder. My dad didn't have much money, and he used to say: ? I can't afford to buy a real car, so I have to buy a fake one. I can only play with this kind of car for the rest of my life!
After years of hard work, I told my dad that from today onwards, we play the real thing. Dad saw the car, or the same east touch, west touch, he actually said to me: ? I can only play fake in this life, but you buy the real!!!?
Dad, you raised me so many years is not fake, I always want to give you the most real.
Advertising slogan: China Automobile, true love on the road.
Shanghai Santana 2000 sedan newspaper ad copy
Title: Not all people can really
really understand what it stands for
Full text: in the face of the rocket ascension, people are more intoxicated by its majestic, thunderous momentum that rockets upward, and only a few people from the rocket every meter of the height of the rise to measure human creativity. Within 24 hours, another representative of creativity and progress, as a brilliant crystallization of years of Sino-German cooperation in science and technology, will appear in front of you. It is about to appear in front of you, perhaps you have been anxiously waiting for several days, so now you can really put down the things at hand for a while, calm down and wait and see? An inspiring moment, its arrival has entered the countdown countdown.
The tagline: Outstanding and honorable.
German car:
Headline: Mom, I didn't mean to
Text: Saturday, October 15, 1994, 2:00 am.
The car is driven by Gao Zhiyong, who is 17 years old and bloodthirsty. There is also a front-seat passenger and a back-seat passenger, both of whom are Chi-Yong's best friends who get together to have fun.
The car was borrowed from his mom, who never refused him, but always told him to drive carefully every time. After all, Zhiyong is still a novice. The car was heading towards the Newton Hawker Center, the guys were hungry and ready to have a feast there. A left turn onto Doonian Road was made when the accident happened.
After a round of violent collision, the car was in a terrible state, and in that split second, Chi-Yung thought it was all over.
Fortunately, that is Fushi Weigen is a lucky man, either, is a disaster or not, miraculously, Zhiyong and other three people are safe and sound, a hair without damage. After opening the door of the car by themselves, face to face, dumbfounded. Zhiyong at this time is most worried about how to explain to his mother. The mother will not forgive him for breaking into the big corner, after all, that is her beloved car.
Listen to what mom said? Afterwards, when I saw my beloved car, I couldn't believe my eyes, and I wasn't angry at all. I'm not angry at all. Thank you, FUZZIWEIGAN, for saving the children's lives.
FUCHS WEIKEN, safety on the road, life is precious, not a child's play. FOSS Wegen is aware of this and designs and builds every car with your safety in mind. More than 30 different crash tests have been carried out to ensure that nothing is left to chance. The body structure is reinforced with front and rear crash zones and crash bars to give greater protection, and the driver's seat is safe and secure
Headline of NISSAN's series of car advertisements:
? So big, smaller is better Mohan Hassan car wash workers
? So much safety equipment for a thousand lam lam yuan shun yuan shun car factory
? It's killing me, Fumi Fumi gas station
? It makes me very uncomfortable Xue Dasheng Hostile car dealership
? It's too fast for my liking Ye Xiaoqian 87 years old
Golf car print ad copy:
Tagline: The world's classic two-box car
FAW: A model of automotive value
Headline: Like me, Beni thinks the more friends, the better
Subtitle: That's right, the Golf, a lot of life
Full text: I'm sure you're in need of a car like this too.
To record the many memorable details of life
Unique fifth door design
A lot of space in the back
Truly meets your needs, pets and joy, the more the more fun
Turns out that the Golf can be a very life, life can be very Golf
A masterpiece of heaven, as soon as I saw it.
Golf, the classic car
Polaris car print ad copy:
Advertising slogan: the driver's car
Title: running, the language between the runners
Full text: he, they,
natural born sportsman.
Run for life to run for fun,
Run for expression to run for language,
Run for attitude to run for value.
Not to be happy with things, not to be sad;
Ordinary attitude, beyond the ordinary.
Polaroid, beyond the ordinary.
Accompanying text: Slightly
Paladin print ad copy:
Tagline: Beyond the Future
Title: Indulge in the Wide World and Drive the Dream of Freedom
Main text: Whether it's a hustling city or a wild mountainous countryside
PALADIN is just as relaxed as it rushes forward
Leaving aside the horizon of followers and envy around us
Anyone who is interested in freedom within his body will be able to enjoy it with ease.
Let the desire for freedom in the body
In the gallop to the fullest
The uninhibited dream of going forward
Coalesce into a surging source of power in the heart
Open up unlimited possibilities
The world is open to the overflowing of passion
With the text: a little
The newspaper advertisement of VOO Automobile in Sweden:
Headline: Don't worry about the car.
Headline: "Don't worry. &mdash
Volvo Cars has come to China
Full text: full of vibrant honor, carrying nearly 70 years of safety design history, today VOO car has come to China, with its treasure of life is wealth, love of life, the courage to challenge the bold, ready to drive into your life. This is a car that you can rest assured, into the local customs, especially for China's road driving needs and manufacturing. It is not only safe, reliable and excellent performance, but also skillfully combines safety performance and automobile power, helping you to ride on the road of life with peace of mind.VOO car appearance is generous, and the interior of the cabin is spacious and elegant, which makes people feel safe and comfortable. No matter what the occasion, it will attract attention. Every VOO car that enters China will enjoy the original spare parts and high-quality after-sales service provided by the perfect maintenance network established by the Swedish VOO Automobile Company. Now, you can rest assured!
Automobile advertisement creative copywriting example two:
Horse of a thousand miles 2: How wild the heart, how far the future.
Every achievement is a starting point for the dream
Thunderous power, a thousand miles
The courageous are never satisfied with the status quo; the wise are good at self-improvement.
The new generation of Trinidad 2, with both internal and external modifications, safety, aesthetics, and practicality in mind, is a comprehensive evolution of higher quality for your higher dreams.
The new Trinidad 2, with a heart of gold, has a future as far as the eye can see.
The sea has my vision, but not my speed;
The wind has my speed, but not my connotation;
The mountains have my connotation, but not my dream;
The high wind speed is the only thing that determines the speed of the attitude.
Those who chased after the wind were taken away by the wind;
Those who led the wind took the wind away.
The wind is the only thing that determines the speed of the speed of the wind.
The wind is the only thing that determines the speed of the wind.
Automobile advertisement creative copywriting example three:
Buick
Buick: the heart is quiet, think far, ambition in a thousand miles; there is space, there is possibility
The moment you reach the top, the mountains in front of you, but in your heart it is as calm as water.
Success, just a comma,
The highest mountain, always in the heart.
Just as you are calm but passionate, successful but not forgetting to transcend,
Buick, too, is constantly giving new connotations to success,
From a single sedan brand
Leap into the mother brand of Buick that gathers together sub-brands such as the Grand Touring, Cadillac, Buick Business Class and Scion
Together with you, we are opening up one milestone after another! Milestone
Grandview Regal: heart to, line to, motion and static unity; Xiongluo ten thousand elephants, the waves are not shocked;
Buick Caddy Execelle: full love, full strength, the will to forge ahead