Practical network marketing planning expert Liu Yuhan, based on network marketing practice, focusing on the new media practical, committed to advertising and dissemination in the effective! The advocate of the "Filipino maid" type network marketing services. For many years has been fighting in the first line of network promotion. She has her own unique approach to network promotion in the field of pharmaceuticals, decoration, clothing, food, instant messaging products, home furnishing, personalities and so on. Her Zhongqi Five Programs have helped many small and medium-sized enterprises establish an excellent online brand image in the network.
One, strategic overall planning: market analysis, competitive analysis, audience analysis, brand and product analysis, unique selling proposition refining, creative strategy development, overall operation step planning, input and expectation setting.
Two, marketing website: website structure, visual style, website columns, page layout, website functions, keyword planning, website SEO, design and development.
Three, communication content planning: brand image copywriting, product sales concept planning, product sales copywriting, investment copywriting, product word-of-mouth copywriting, news and information content planning, a variety of advertising text planning.
Four, integrated communication promotion: SEO ranking optimization, blog marketing, microblog marketing, forum marketing, knowledge marketing, word-of-mouth marketing, soft news marketing, video marketing, event marketing, public relations activities and other viral communication methods.
V. Data monitoring and operation: website ranking monitoring, dissemination of data analysis, statistical analysis of the number of visits to the site, analysis of the visiting population, statistical analysis of the consultation, statistical analysis of the depth of web browsing, and statistical analysis of visits to popular keywords.