What Opportunities and Challenges Internet+ Brings to China's Service Trade

At the recent "2015 China Internet Business Leaders Research Symposium" organized by the Internet Society of China, representatives from Internet companies, basic telecom operators, as well as manufacturing and service companies spoke freely. The state attaches great importance to the role of the Internet in promoting economic and social development, which brings great incentives and new thinking to Internet industry practitioners. The latest ideas and practices of today's Internet giants all reflect the huge market opportunities behind "Internet Plus".　　Giants in the cross-border reshaping competitiveness in the National People's Congress, vice chairman of the Internet Society of China, Tencent CEO Ma Huateng said that the country's strong investment in communications infrastructure, fiber optic network, 4G base station construction and other ultra-speed development for the industry as a whole to bring rare opportunities. This year's "two sessions" of the government work report involving the Internet content for the most recent years, so that the industry feels very excited, to the Internet enterprises in the future strategic layout of the direction indicated.　　"Internet Plus" brings many opportunities for cross-border integration of Internet enterprises. Integration with the cultural industry is Tencent's long-term deep-rooted main business, from games to video, music, literature, animation and other fields have made great achievements. In the face of the opportunity to "load" all other industries, Tencent has positioned itself as a connection tool, saying that it will rely on its partners to connect services, content and hardware devices, mainly through WeChat and QQ.　　For Alibaba, the integration of the Internet and the economy, life has just begun, Ali has been through the Internet means mainly with the integration of the circulation area, including consumption, trade, finance, logistics, etc., the next step will be to enter the manufacturing, medical, health, education, transportation and other fields. Alibaba Group President Jin Jianhang said, "Internet +" means the country's higher expectations for the development of the Internet. The global consumers served by Ali's platform in the next 10 years will reach 2 billion. Along with Chinese enterprises going out, Ali expects to bring the cross-border e-commerce infrastructure out, in the process of building a cross-border business platform, service platform, logistics platform, technical service platform, it will be possible to re-dominate the rules of cross-border business.　　Since last December, Baidu's revenue from mobile has exceeded that of PC, making it a truly mobile Internet company. Baidu's strategy is also transforming from connecting people and information to connecting people and services. Zhu Guang, vice president of Baidu, said that in order to win the first opportunity in the future, Baidu has strengthened its layout in artificial intelligence, as well as the pace of internationalization. In Yangquan, Shanxi Province, the establishment of the most advanced data center in Asia, the introduction of the world's top artificial intelligence experts and teams, in the voice recognition, image recognition, intelligent recommendation of the three areas, the user experience is greatly improved. Baidu is currently accelerating the pace of internationalization in Brazil, the Middle East, Southeast Asia and other places, launched a PC-based, mobile products, lowering the threshold for local people to access the Internet.　　Qi Xiangdong, president of Qihoo 360, said that the next three to five years will enter the era of the Internet of everything, intelligent transportation, intelligent health, intelligent medical care, etc. rely on mobile Internet manipulation. Security is no longer just a matter of personal privacy leakage, online payment and other issues, but a matter of life, just to solve the Internet security is not enough, 360 will position itself as the future of the mobile security field, escorting users.　　"Internet +" gives rise to new forms of information consumption Compared with the United States, the trend of China's Internet pan-media is obvious. "Internet +" allows the Internet to return from the media to the application. Internet Society of China released on March 20, "China's website development status report" shows that in 2014, the top three categories of China's websites are education, health care, drugs and medical devices and other professional information service websites, news, audio-visual programs, publishing and other industries accounted for a relatively small proportion of the website.　　Tian Shubin, president of Xinhua, said that in recent years, the trend of various innovative applications of the Internet has overshadowed the trend of mediaization, showing a more balanced development trend. Internet companies to push the "Internet +" can appear in the government's work report, is the Internet industry to explore the new normal development path a major contribution, one of the direct results is to bring the emergence of new business models. Xinhua, for example, not only provides massive news information, but also accumulates high-quality resources in the fields of big data business, online education business, and popularization of science and technology programs, which enhances its ability to serve the public and its value. In response to WeChat Red Packet, which has triggered the public this Spring Festival, Wang Wenbin, General Manager of CCTV International Network, believes that cooperation with social platforms is an important step in CCTV's transition to new media. In the future, this kind of cooperation will be extended from communication to the field of content and production, resulting in new forms and models. For example, what effect will be produced by putting branded content such as "News Feed" premiering on cell phones? Media convergence will surely give birth to new, vital and highly promising business forms in the future.　　"Internet+" is not an absolute boon to all industries. The low cost, convenience, high efficiency and good user experience of Internet finance have a great impact on the low-end customer base of traditional banks. In this regard, Qu Jiawen, vice president of China Postal Reserve Bank, believes that as the banking industry faces the impact of Internet finance, it needs to continuously introduce new business models, make every effort to build e-banking business, and accelerate product innovation. In addition, it is necessary to make full use of big data, cloud computing and mobile Internet to accelerate the construction of the bank's own cloud platform. Postal reserves through big data analysis, mobile exhibition, credit factory and other new models and means, so that the bank's existing model has been greatly improved, to explore the platform economy of Internet finance.　　What is the impact of "Internet +" on the traditional manufacturing industry? Foton is the domestic sales and brand are ranked first in the commercial vehicle manufacturing enterprises, Foton Automobile Group, deputy general manager Yang Guotao believes that the advantages of manufacturing industry in the R & D and production, the mobile Internet can be in the manufacturing industry in the customer interaction, digital precision marketing, as well as the transformation of the PC terminal system has a very big benefit and advantage, manufacturing enterprises to use the Internet to improve the core competitiveness of the manufacturing industry.　　Manufacturing industry in the transformation process, will be applied to a large number of infrastructure and communications, big data, security, cloud computing, car networking, social and other technologies of the mobile Internet era, the Internet companies, communications companies, security companies is also a promotion, there will also be an opportunity to work together. Foton also plans to become an automobile company with Internet qualities in the future.　　Operators to explore the new model of traffic management The country attaches importance to the development of "Internet +", is bound to further promote the construction of information infrastructure, basic telecommunications operating companies in the network construction and maintenance of the role of more prominent.　　In fact, the three major operators of 2014, the situation is quite tense. Three of the highest profits in China Mobile net profit declined for the second consecutive year, the largest decline in 16 years. But the three major operators are still investing heavily in network construction. China Telecom will invest 61 billion yuan in 2015 to build a 4G network, and China Mobile has a 72.2 billion yuan investment budget for 4G networks. In the previous three years, China Mobile's basic network investment exceeded 70 billion yuan. With the rapid development of the Internet, the Internet domestic and international traffic is growing very fast. Telecom operators used to expand their backbone networks once every two years, but now they have to do it twice a year, which alone is a huge cost pressure.　　Operators have invested heavily in network construction, but have not received a return commensurate with this. Due to the large-scale substitution and diversion of Internet OTT business to traditional telecom business, in the past 2014, the average revenue growth of the three major basic operators reached only 3.6%, far lower than the GDP growth rate in the same period. And Internet companies generally up to 40% or even 50% increase can not let them look forward to.　　China Mobile Vice President Sha Yuejia said that the operators' contribution to the network is obvious. The development of China's Internet industry, the need for operators and Internet companies to cooperate **** win, each show their strengths, each fully consider each other's core interests. Shao Guanglu, deputy general manager of China Unicom, said that operators and Internet companies are interdependent and mutually promoting relationship, operators attach great importance to the Internet company, which has been listed as a new category of important customers independent of the public customers and industry customers, will provide new services according to the needs of Internet companies, *** with the promotion of Internet development.　　Chen Zhongyue, deputy general manager of China Telecom, said that the mobile Internet era to telecom operators certainly bring high-speed growth in the traffic business, but in the absence of a new business model, relying solely on the existing traffic revenue, to fill the gap brought about by the decline in revenue from traditional business. In the context of the country attaches great importance to the development of "Internet +", all industries hope to increase investment in Internet infrastructure. For operators, it is imperative to explore new business models in the era of traffic management.