Brand trademark design New brand trademark design: Chinese and English naming, trademark graphic design, trademark standard color, trademark standard font, etc.
Original brand trademark improvement: Chinese and English design improvement, simplification, refinement, redefinition, visual enhancement, etc.
Brand design
Product packaging design
Product styling design: product packaging material, shape, capacity, purchase feel, packaging concept, rationality of product display design.
Product packaging design: design of product trademark unity, serialization, overall style, visual concept and concept refinement.
Product marketing
Product advertising strategy: product centralized advertising communication plan, targeted market attack strategy.
Product promotion strategy: sales promotion, specific store promotion, event promotion, holiday promotion, price promotion, delivery promotion and other planning.
Product promotion strategy: product manuals, product photography, creative production of product film and television advertisements, soft article advertisements, etc.
Product promotion areas:
1. Brand image advertising part
Print advertising promotion: the basic style, format, overall style planning of print advertisements in magazines, newspapers, etc.
Film and television advertising promotion: creativity, scripting, directing, filming, digital production, etc.
Online interactive promotion: media advertising planning, other special media advertising creative design, etc.
2. Corporate album creative part
Corporate image album: overall style creativity, Picture photography, copywriting, computer design, printing, production supervision, etc.
Corporate annual report album: based on a five-year or ten-year overall plan, photography, copywriting, creative design, printing, production supervision, etc.
Product image manual: product photography, copywriting, creative design, printing, production supervision, etc.
3. Brand image display part
Corporate image display: display space design, display materials, display content, display production, supervision, etc.
Product promotion and display: product display, product demonstration, product information, display environment, display production, supervision, etc.
Product promotion display: overall design, quality training of display staff, display production, supervision, etc. Packaging box: Product packaging is an important part of the product. It not only plays a protective role during transportation, but is also directly related to the overall quality of the product. The following are the commonly used packaging materials and packaging forms of packaging boxes:
Tinplate box is a type of packaging box made of tinplate. Due to the characteristics of tinplate, it has good ductility, antioxidant capacity, can be printed on, is not easily damaged, can be made into various shapes, and is convenient for transportation, making it the first choice for packaging.
Tinplate boxes can be divided into cigarette boxes, candy boxes, tea cans, coffee cans, health care product boxes, perfume packaging boxes, watch packaging boxes, card boxes, CD boxes, gift boxes, etc. according to their functions. Wine packaging boxes, ginseng cans, chocolate boxes, game packaging boxes, ashtrays, etc.
1. Daily necessities: tableware; wine sets; tea sets; kitchenware; clocks; tools; hardware; batteries; others;
2. Food: biscuits; chocolate; moon cakes; pastries; candies; iced foods; convenience foods; grain and oil products, condiments; dried fruits; snack foods; dairy products; meat products; animal foods; others;
3. Beverages: tea; coffee; water; soda; juice; others;
4. Tobacco and alcohol: wine; liquor; beer; health wine; cigarettes; cigars;
5. Cosmetics: cosmetics; perfume; toiletries; beauty products; others;
6. Electronic appliances: computers; audio and video equipment; cameras; video cameras; telephones; mobile phones; fax machines; televisions; Irons; refrigerators; vacuum cleaners; lamps; others;
7. Audio and video products: CDs; tapes.
Others;
8. Medicines and health products: medical equipment, medicines, health products;
9. Handbags;
10. Gifts;
11. Stationery and sports supplies: stationery; office supplies; binding equipment; materials and equipment for handwriting; materials and equipment for painting; art equipment; teaching materials; musical instruments; sports equipment; others;
12. Handicrafts;
13. Detergent supplies, sanitary and pest control supplies;
14. Textile clothing: men's clothing; women's clothing, underwear, lingerie, bras; shoes and hats; socks; ties , headscarves and scarves; gloves; sporadic clothing; leather products; bedding; others;
15. Toys: game supplies; model toys; building blocks and combination toys; puzzle toys; electronic toys; cartoon dolls; others ;
16. Souvenirs;
17. Paint and coating:
Packaging materials: paper, metal, glass, wood, ceramics, plastic, cotton and linen, Cloth, composite materials, others;
Packaging containers: bottles, cans, barrels, boxes, boxes, baskets, bags, cans, blister, others.