I. Composition (Shape)
The logo design takes the spinning streamline shape as a breakthrough, and adopts abstract lines to form the letter "S" at the beginning of the English word "Shantou", which combines with the arc that symbolizes the process of the hospital's medical development and evolves into the characters "Zhong" for "Center" and "Zhongshan" to symbolize the patient-centered service purpose and the hospital's central position. "The word "Zhong" (center) and "Zhongshan" (middle) are used to symbolize the patient-centered service tenet and the central position of the hospital. The graphic is full of vigor and dynamism, and the streamlines form a hug, the concept of interaction and harmony not only reflects the hospital's harmonious and caring medical service tenet, but also implies that the medical staff of the hospital carries forward the professional demeanor of "people-oriented, saving lives and helping the injured" and the medical spirit of "science, honesty, love, and responsibility", with a broad and broad-minded approach. The medical spirit of "science, honesty, love and responsibility" and the sincere humanistic care for patients with broad-mindedness and high quality service; and the spirit of diligence and unity, the courage to open up, and the spirit of joining hands to **** forward in one body, outlining "Shantou Central Hospital" and "Sun Yat-sen University" ("Shantou Central Hospital" and "Sun Yat-sen University"), which is the most famous hospital in China. Shantou Central Hospital" and "Sun Yat-sen University" ("Shantou Central Hospital" and "Shantou Hospital Affiliated to Sun Yat-sen University") are closely related. The logo is simple and clear, integrating the design principles of harmony, symmetry, circulation and stability, with layers of graphics, circles and lines outlined in a simple and rigorous manner, building the brand characteristics of the industry (professional qualification and technology) in one, demonstrating that the industry brand is advancing with the times and diversifying by leaps and bounds. The logo as a whole rises out of a strong momentum of vitality, the trend of upward interaction of the lines implies that the space for medical development is unlimited, glowing with the business philosophy of unending and everlasting, aptly demonstrates that our hospital follows the trend of the times, pushing forward the new, and the courage to create a new technological field of the industry's image. The year of foundation of the hospital (formerly known as Pok Oi Hospital) "1922" is harmoniously matched with the graphic, implying the hospital's long history of medical culture, taking 1922 as the starting point, adhering to the heart of benevolence and love of broad tolerance, innovating and enterprising, and composing the triumphal song of contributing to the cause of the people's health and the construction of the Shantou Special Economic Zone. Second, color tone (color)
Green and blue colors nurture health and science and technology, and the gradient color tones complement each other, giving the logo a new life and overall unique personality. It shows that the hospital has embraced the cultural connotation of the broad origin of medicine, has the courage to break through the status quo, is full of expectations for a better future, relies on the solid support of abundant medical resources such as talents, equipment, technology, supply and service chain, etc., and consolidates the internal mechanism with its own cohesion, unity and cooperation, constantly transcends itself, pioneers and innovates, and glows with abundant vitality and unceasing power, and rises up a strong and vigorous power. A strong and vigorous force, showing the grand blueprint for continuous development and expansion. Font
The font is in regular script, which is both strong and soft, representing standardization, stability and integrity, and symbolizing profound academics, with strong cultural heritage of Chinese characteristics and noble national temperament. Fourth, the moral of the logo as a whole affinity for simplicity, modern and profound meaning, stable but without losing the dynamic, inclusive and strong visual impact, with an international style. Embodying the pursuit of globalization and specialization of business philosophy, to promote "quality, innovation, unity, dedication" as the pillar of the hospital spirit, with a broad and inclusive heart of love and inheritance of high-quality and honest service, and strive to create a first-class hospital image.