Its meaning contains a principle of business management - make full use of other people's resources, for my use, that is, the so-called integration of resources.
So how can others let their "hens" lay eggs for you? So, win-win is a necessary prerequisite. Then, a goal? And both sides have limited resources, conditions are lacking, do not cooperate with the "lose-lose", so that the conditions of the chicken will be generated. Finally, the "chicken and egg" party of a certain ability to be stronger than the other side, and other people's help will not affect the development of their own.
Warren Buffett believes that human ability and energy are limited. Therefore, individuals need to expand their wealth with external forces and learn to make money work for them.
He emphasized that the act of making good use of other people's money to invest is a way to overcome financial limitations and avoid risk. Everyone's personal money is limited and unlikely to do much. This is especially true for newcomers to the world of investing.
In reality, not everyone is inspired to take advantage of certain opportunities. One's success is created by an organic combination of factors. But before the opportunities and conditions, what must be there is your level of operation and ability.
The reason why Warren Buffett can achieve extraordinary results in the investment market, on the one hand, because he can have a superior grasp of the stock market; on the other hand, he is good at using external funds for investment. From nothing to something, from small to large, to realize the wealth leapfrog accumulation.
This shows that Warren Buffett is a very good at "borrowing chickens to make eggs".
Nike and Meters-Bonneville apparel brands are also typical cases of "borrowing chickens to lay eggs". A? is a world famous brand sports goods manufacturers, a casual wear manufacturer in Ningbo, Zhejiang Province. Nike will be the core ability to position in product development and branding, focusing on advantageous resources to do the brand, so, has been leading the trend of sports goods. Its production are invested in factories by the capital of the country where others are located, the products have strict quality inspection standards, as long as ? Products that do not meet the requirements are destroyed and will never be sold. Therefore, the authentic Nike brand, whether it is shoes, clothes, hats and other quality is very good, consumers are also willing to spend more than double the price of the same quality products to buy. Nike is a symbol of identity and high quality of life. Nike does not have a factory, but is the world's top producer of sports goods. And Meters-Bonway is also a very good enterprise, which analyzes the basis of China's clothing without high-grade brands, that clothing to the world, we must rely on branding, quality, technological development, marketing concepts to fight the world. Limited resources will be placed on the core competencies, while outsourcing production, strict quality checks to ensure quality. In this way, the enterprise only uses 1/4 of the investment of similar enterprises, but does better than all other enterprises. This is the power of borrowing chickens to lay eggs. (That's all I'll say. There are too many cases like this)