If you want to better demonstrate your team's ability, why not learn how to write a good plan, a plan written like eating a pill, how to make their own plan among the activities more meaningful? After collecting and organizing, I present you with a marketing plan template, I believe you can find what you need from this article.
First, "care for children to achieve the future"
The interactive activities organized by the xx automobile and the large community, attracted the enthusiastic participation of many children in the community, the children in the teacher with the help of parents, painting the favorite of their hearts. The children, with the help of their teachers and parents, drew their favorite xx cars - "My Favorite xx Children's Painting Tour". The children's imagination and passion for cars was fully utilized.
Second, "taste of life *** identify extraordinary"
"xx quality of life night", with the owners of the *** identify extraordinary, taste of life, *** share with the quality of life brings success and joy. Quality life brings success and joy. Fragrant cars and wines, Latin performances, and all kinds of exhibits blended together to bring a wonderful event. Sharing extraordinary moments, delivering quality of life, and the majority of owners together *** with the sharing of xx quality of life brings success and joy.
Third, "test drive to realize the dream"
xx perfect driving sharing activities, a period of x days from the depth of the road test drive and treasure hunt experience, so that customers in the experience of the vehicle performance at the same time, to join the more relaxed elements. During this period, various road experiences on city roads, expressways, highways, and township roads allowed you to fully appreciate the driving pleasure of the xx vehicle. The destination of this drive is the Baoqi Rose Garden, and the fragrance of the rose garden adds a bit of warmth and romantic fun to this journey.
Four, "wonderful movies with you *** enjoy"
Played all kinds of theater blockbusters, by the community of the owners of the preferences and welcome, the open movie to bring a very warm feeling, although not the kind of shock of the cinema, but more bring memories and the family to watch together. The open movie brings us a very warm feeling, although not as shocking as the movie theater, but more of a reminiscence and the fun of watching together as a family.
V. Auto Safety Public Lecture
Hosts and guests will be professional automotive knowledge into an easy to accept and understand the real cases to the owners, correcting the driver in the daily life of the common mistakes. To have a face-to-face contact with owners and bring the concept of safe car life to owners is to advocate owners to live a safer car life while enjoying the fun brought by cars. The event combined fun safety games, visual on-site demonstrations, and vividly conveyed boring safety knowledge to everyone at the event.
During the event, many customers experienced the essence of the xx brand's consistent "breakthrough technology, the pursuit of excellence", and at the same time brought a rich and colorful cultural life to the community, adhering to xx's dignity and bringing more customers to enjoy the dignity.
First, the project name: ecological pig farming
Second, the market analysis
(a) Environmental analysis
With the rapid development of the domestic economy, the standard of living of the people has increased dramatically, so that the demand for food hygiene and safety is increasingly high. Food hygiene and safety requirements are increasingly high. This requires the majority of the food industry to provide a higher quality of green food. It can be imagined that in the near future ecological, environmental protection, green, organic will be the best words to describe agricultural products. Pork is the main character on the table of the Chinese people, and has a position that is difficult to be replaced by other foods. In the food market, recipes with the absolute high position.
(B) Consumer analysis
In recent years, China's market demand for eco-pork is increasing every year, especially now that consumers are raising awareness of food safety, focusing on a healthy diet, it can be assumed that a long time in the future, eco-pork in the supply of the market has a great deal of market advantage and prospects.
Three, strategic planning - market positioning planning
(a) Market segmentation
Pork is the main meat food category for most people in China, there is a strong consumer market in China. With the improvement of income level, people pay more and more attention to health, food safety and environmental protection and nutritional value of the requirements of more and more high, the majority of consumers to eat animals for fear of hormones to eat plants for fear of toxicity, and therefore strong demand for food safety, and in the food industry, the investment value of pig farming and the commercial value of very high.
(B) Target Market Selection
Return to nature, use modern high technology, adopt natural and ecological feeding methods, not to pursue high growth rate but medium-low growth rate in order to obtain high-quality pork. Taking the high-end route, we produce pork that people can buy and eat without worry.
(C) Market Positioning
Green pork without pollution and hormone.
Fourth, the marketing mix strategy
Product positioning: pollution-free, hormone-free green pork
Pricing: according to the cost, than the general pork is certainly more expensive.
V. Channel strategy
1. Cooperate with large supermarkets, there are special signs in the fresh food area, promoters.
2. The company opened specialty stores in upscale food markets in various cities, with specialized signs and store design.
3. The company's products are sold on the network publicity, mainly to publicize our ideas, and picture display.
4. The customers personally go to the farm to select and buy.
Sixth, promotional strategies
The theme of advertising and promotion is determined as follows: "ecological meat, healthy meat, meat," in the dissemination of as much as possible to highlight the
ecological pork.
VII, return on investment analysis
Our profit mainly comes from:
1, seedling supply profit.
2. Profit from pig sales
3. Profit from sales at retail outlets.
4. Commissions and spreads on uniform purchases and sales.
Eight, risk analysis
Any investment project has a risk, especially farming, because it involves many aspects of factors, affected by many conditions. In terms of capital investment.
On the market risk. Pig market risk is greater, first of all, the current price fluctuations of hogs is still large, directly affecting the economic benefits; again is the cost of feeding, including labor costs, feed and other production materials, the impact of the cost of price increases. Finally, the risk of disease, especially the risk of major infectious diseases, will constitute a devastating blow to the pig industry. All these, as long as we improve the level of production, reduce the production risk, from the feeding process and epidemic prevention and disease control in two aspects, and constantly improve the sow reproduction rate, feed utilization, to take comprehensive measures to reduce morbidity and mortality rates; at the same time to strengthen the accounting, improve the level of intensive management, strengthen environmental protection supporting the full application of ecological farming, will greatly reduce the risks and improve economic efficiency.
Activity Objectives: In order to establish the "health first" idea, to cultivate lifelong sports awareness, while exercising to improve the student's self-care and hands-on brain capacity, enhance the sense of group cooperation and self-confidence, the school has carried out a life of self-care and fun, the school will be able to improve the quality of life of the students, and to enhance their ability to work. Our school to carry out self-care, fun games and sports combined with the breakthrough game competition activities. 1, with the help of activities, to develop self-care and self-reliance and the ability to use their hands and brains. 2, to participate in activities in the form of group cooperation, so that students feel the joy of communication and cooperation with others. 3. Cultivate students' practical experience ability and teamwork spirit. 4. Cultivate students' habit of actively participating in physical exercise and improve their physical quality and health. Second, the activity time: Sunday afternoon Third, the competition program and classification: 1, the competition program: First grade: hula hoop pass - wear red scarf, red scarf, red scarf, red scarf, red scarf, red scarf, red scarf, red scarf, red scarf, red scarf, red scarf, red scarf, red scarf, red scarf, red scarf, red scarf, red scarf. Folding clothes - jump rope relay - work together to go forward 2, the competition rules: (1) each class divided into groups, according to the designated location to complete the various barriers. (2) The competition is timed. The referee's whistle is the order. (3) each group of first-grade students from the starting line with the shortest possible time to pass through the hula hoop (from the beginning of the row to the end of the end of the row, between students must hold hands, hands can not be released during the pass) ------ wear red scarf, folding clothes (first red scarf on their own, and then folded clothes in front of them) ------ Jump Rope Relay (the first student to run forward to the placing of jump ropes) place to jump 10, and then return to shoot the second student palms stand to the end of the row, and so on) ------- together forward (students cross arm each other waist pinch side by side forward to reach the end); (4) to the last student through the finish line shall prevail, the end of the timer, the cumulative results of the breakthrough time for the results of the group. 3, Note: (1) strictly abide by the rules of the game, if there is a violation will be regarded as a waiver, not counting the time to withdraw from the game. (2) Running is prohibited in the game, pay attention to safety. All parents pay attention to bring their children at home to do a good job of practicing, and strive to make their children in the self-care ability to achieve excellent results in the competition. Marketing plan template essay 4 With the continuous improvement of people's living standards, to the quality of agricultural products more and more demanding, high quality and good price is becoming a new consumer trends. To achieve high efficiency in agriculture, we must realize the high quality of agricultural products, the implementation of "quality and price" high-yield and efficient strategy. The introduction. Selection and breeding and promotion of high-quality agricultural products as an important product marketing strategy to capture the market. Elimination of poor quality varieties and backward production technology, to fight a quality turnaround war, to quality, to win, to excellent wealth. A low-cost strategy Price is the magic weapon of market competition, the same quality of agricultural products with low prices, competitiveness is strong. Production costs are the basis of the price, only to reduce costs, in order to enable the implementation of price competition strategy. To enhance market competitiveness, we must implement the "low-cost, low price a strategy. Leading new technology. New varieties. New technology. New machinery. Reduce the production costs of inputs, improve the output rate; to implement the scale of agricultural products, intensive management, and strive to reduce the production cost per unit of product, low-cost support for low prices, to seek economic benefits. Second, the big market-oriented strategy Agricultural products should be based on local sales, focus on the market around, focusing on the domestic and international market, to seek sales space, to open up the blank market, to seize a large amount of the market. To open up the market for agricultural products, we must establish a big market concept, the implementation of product marketing strategy, to determine the sales of their own products in the region, according to the sales of consumer habits, the production of marketable products. Three, multi-variety strategy The diversification of consumer demand for agricultural products determines the diversification of production varieties, a product not only to have a variety of qualities, but also to have a variety of specifications. Introduction. Develop and promote a number of famous. Special. Excellent. New. Rare varieties, with new varieties, to guide the new demand, open up new markets. According to market demand and customer requirements, to produce marketable. Various specifications of the product, such as crab to produce large-size crab, watermelon to produce small melon. To implement the "multi-species. Multi-specification. Small batch. Large-scale" strategy to meet the multi-level consumer demand, the development of a full range of markets, to resolve market risks and improve the overall efficiency. Program Purpose Taking advantage of the celebration, the community public welfare activities as the main axis, with the Long March health card issued and the media, in the urban residents of the formation of a positive, more complete "Long March Hospital" concept. Objectives of the program Firstly, to increase the visibility and awareness of Long March Hospital, secondly, to give the residents an overall impression that Long March Hospital has a sense of social responsibility, and thirdly, to increase the number of target customers visiting Long March Hospital. Theme of the event ***Celebrate the Birthday of China, *** Enjoy Health Organizers The Department of Health, the Civil Affairs Bureau, the Department of Education, the Disabled Persons' Federation, and the Youth League Committee Subjects Conductors Huaibei Changzheng Hospital Co-organizer xxx Activity Settings I. Celebrate the country's strength, and wish for the health of the whole people - Changzheng Hospital's 20xx "with the country's **** life health card" big giveaway Launching the activity of "Celebrating National Strength and Wishing Health for All People", the campaign advocates October 1 to celebrate with the country, stimulate patriotic fervor, strengthen health awareness, and enthusiastically promote the improvement of the quality of the whole people. In the activity, 60 volunteers were recruited to participate in community health construction, health support for poor patients, health promotion and education and other public welfare activities. 1, the production of "with the country *** birth health card", to the urban area born on October 1, free of charge to the residents, the core service circle within the area of the relaxation of the residents born in October. 2, "with the country *** health card" to enjoy the content: ● This card is valid from October 1, 20xx - September 30, 20xx. ● card face value of 60 yuan, the card holder in the Long March Hospital for the first time in the medical or physical examination of less than 60 yuan (including 60 yuan) all free of charge, more than 60 yuan card face value offset 60 yuan, in October to come to the medical or physical examination, more than the part of the enjoyment of another 60% discount. ● Cardholders can enjoy 20% discount for repeated consumption at Long March Hospital and 60% discount for "Health Ambassadors". ●The cardholder is exempted from the registration fee and diagnostic fee of the general outpatient clinic. ●Non-cardholder patients who come for medical checkups or medical treatment in October are also given 20% discount. 3. The card information was released through media reports, banners, community bulletin boards, and the distribution of small flags, etc. Residents of Huaibei City, including foreign long-term residents, received the cards with their ID cards at Changzheng Hospital, the location of the community walk, and neighborhood committees. The card issuance time is up to October 31st. 4. This card can only be used by the cardholder and is not valid for others. Second, joyful welcome, love for people's livelihood - Long March Hospital 360 copies of love release Launching the "joyful welcome, love for people's livelihood" activity, targeting part of the poor groups and part of the groups worthy of attention to carry out support, reflecting social responsibility, and for the construction of a harmonious society to do their best. 1. 1. 60 poor disabled people, 60 poor elderly people, 60 poor chronic patients, 60 excellent teachers, 60 excellent volunteers, 60 excellent cab drivers were recommended by the joint units, and a series of love tracking reports were made on them, which caused the society to pay attention to the needy people from the perspective of health and health care at the same time of celebrating the country's strength. Changzheng Hospital will present the "Motherland 60 Love Card" to the selected people. 2. "Motherland 60 Love Card" enjoys the following contents: ● This card is valid from October 1, 20xx to September 30, 20xx. ● cardholders health checkup free of charge 1 time (worth 220 yuan) (hospitals can set specific items). ● Cardholders are exempted from the general outpatient registration fee and diagnostic fee. ● Card holders can enjoy free health consultation at Long March Hospital, and patients with serious illnesses can enjoy regular rounds of Long March Hospital and guidance on rehabilitation and nursing care, and poor patients with serious illnesses can enjoy free treatment. ●For the first visit to the hospital, cardholders are entitled to free medical treatment up to RMB 60 yuan (including RMB 60 yuan), and 60% discount on the part of RMB 60 yuan or above. ● Cardholders can enjoy 60% discount on repeated purchases at Long March Hospital. 3. At the card-giving ceremony, the organizer would like to give the card to the selected representatives and their counterparts. 4. This card is an exclusive love card, which can only be used by the cardholder and is invalid for others; the card should be kept properly and if it is lost, it should be reissued to Long March Hospital in time. Third, "Build a Healthy Community, Make a Healthy Family" community walk - Long March Hospital is practicing the universal health movement in Huaibei. Launching the "Build Healthy Communities, Make Healthy Families" campaign, selecting n communities in the core circle to cooperate and signing the "*** Build Healthy Communities Program", in which Long March Hospital cooperates with the communities to build n "healthy families" in each community within the year. 1. The community walk lasts for 30 days, traveling from community to community, led by the Health Bureau with the cooperation of Long March Hospital. The team should form a position, focus on the atmosphere of the scene, and create momentum. 2. Arrange activities in cooperation with community committees, with 2-3 days of activities in each neighborhood. 3. The content of the activities is detailed in the program "Building Healthy Communities, Doing Healthy Families". Preparation for the event 1, first contact with the co-sponsors, consultation and implementation of co-sponsored media and neighborhood committees throughout the cooperation. 2, with the medical examination center, each department on the activities of the relevant matters to do a good communication, to determine the list of activities and medical equipment, hospitals to do a good job of reception preparations (including telephone, front desk, department). 3, planning, language and other publicity slogans. 4, the preparation of the specific implementation of the work plan, the implementation of the work to the person. 5, the design and production of health cards, hospitals, promotional folders, activities, promotional materials, health forms, ready for a variety of activities, contact the company hanging banners, on-site layout (hospitals and community line activity locations). 6, 2 days in advance to determine the start of the activities and participants, and to confirm the participants as scheduled to the meeting. Principles of the activity 1, the establishment of the medical examination expert group, limit the number of participants, all involved in the medical examination of medical personnel to serve consistently, the quality of service. 2, the medical examination doctor can only give the appropriate treatment program, not to force the patient in the hospital treatment. 3, preferential services or free services, do not cut corners because of cost reductions, and do a good job of public welfare brand. 4, price transparency, so that all participants to the hospital to see the price of each medical examination program, treatment program and the magnitude of the discount. 5, do a good job of confidentiality, to protect the patient's privacy. Activity Budget 1, 20xx "with the country **** celebration of health card" and 360 "motherland 60 love card" book total value of about 500,000 yuan, the actual cost of the actual cost of coming to the doctor's preferential amount, the actual expenditure for the production of the card costs; 2, the design and production, printing materials, banners issued and Activity Expectations 1, media coverage, special health cards, substantial discounts, neighborhood mobilization, community and on-site activities, this three-dimensional synergistic promotion can produce a large sensational effect, to improve the visibility of Long March Hospital, is expected to reach 20% of the core area, the other urban areas to reach 5% on average. 2, led by the department and the media activities, strong public welfare, high credibility, is conducive to the overall image of Long March Hospital. 3. The health card and preferential policies will attract many target customers to come to the hospital, or to receive the card, or to seek medical treatment, or to visit.