In recent years, I believe that many people will have this perception - in every hospital next to the community side, all kinds of drugstores have sprung up.
Then many people will cause such a feeling - "open a pharmacy will not be very profitable? Will you get rich and go to the top of life?"
In fact, this feeling may be because of the special nature of the pharmacy, and give people an illusion. Take the entrance to our neighborhood, more than 200 meters on a street, there are five second-hand real estate agents, four pharmacies, four convenience stores, three hot pot restaurants ....
It can be seen that although the number of pharmacies is also large and dense, but compared with other areas, it is just one of the many red seas, and will not occupy much competitive advantage.
In fact, pharmacies are just like real estate agents, convenience stores and restaurants, which are also located in the streets and alleys, but the former is more eye-catching, so it attracts more attention.
Of course, it can not be denied that, indeed, now more and more pharmacies, compared with other stores, pharmacies do have some unique operational advantages, which I will talk about in detail below.
First of all, how much profit does a pharmacy make?
Many people who don't know much about the industry think that pharmacy profits must be very high, otherwise how could they open so many pharmacies.
But in fact, now all walks of life are not doing well, so many people open the pharmacy certainly means huge competition, I learned from a friend who opened a pharmacy, the average gross profit of the average pharmacy can be about 40% -45% or so;
For example, a month's turnover of 50,000, the gross profit of about 2-225,000, and then remove the staff wages, rent and utilities, marketing costs ... And other expenses, the rest is actually not so considerable.
In addition, many first-tier brands of drugs to implement the brand's national uniform price, this part of the drug is basically less than 10% gross profit; only some of the drugs, such as plasters and creams on the brand demand is not too high only about 70% gross profit.
Of course, the pharmacy sells health care products, is to be able to pull up the whole pharmacy average gross profit of the magic weapon, some surveys show that the gross profit of health care products is comparable to Maotai, and some even as high as 90%, that is to say, sell 1,000 yuan of health care products, there are 900 yuan are gross profit!
Then why do so many people go to open the pharmacy? What exactly are its operational advantages?
This question is divided into two aspects, the advantage of the demand and the pharmacy's own field advantage.
1, just demand advantage
●Chronic patients are more and more
With the popularization of medical care and medical equipment is more and more advanced, a variety of chronic diseases can be comprehensive testing and treatment, so the use of drugs to control chronic diseases are more and more patients, many such as diabetes, cardiovascular and cerebrovascular diseases and other chronic disease patients, need to be a lifelong Many patients with chronic diseases, such as diabetes, cardiovascular and cerebrovascular diseases, need to take medication for life to control their conditions, and this group is also a large population of drugstore consumption.
●Health care awareness is getting stronger and stronger
With the economic conditions getting better and better, people began to pay attention to the maintenance of health care, and many families take Cordyceps, Colla Corii Asini, Panax Ginseng, Royal Jelly, etc. as daily health care products. etc. are taken as daily health care products.
What is known is that the pharmacy's biggest profit is not drugs but health products!
●Health insurance policy is getting better and better
Previously, when there is no health insurance, the people need to buy drugs out of their own pockets, the economic conditions limit the consumption of medicines not many people;
And now, with the national health insurance policy is getting better and better, people buy drugs are reimbursed by the health insurance, so in the consumption of medicines will not have much pressure.
2, the pharmacy comes with two "big brother attributes"
●No bargaining
I believe that most people do not have a correct perception of the price of medicines, in addition to a few commonly used medicines, the price of other medicines is not very clear, and this gives the pharmacy certain
Through my own observation, I have found that a few pharmacies next to the neighborhood, a box of more than a dozen drugs will have a few dollars or even up to 10 dollars price difference.
●No retail
I believe that most of the medicine to buy back to eat half of the experience of throwing half, a long time ago when we go to buy drugs, are to open the box of drugs according to the number of times you eat to dispense medicine;
And now the drugstore, no matter what medicine to buy must be a whole box of the whole box to buy, in addition to some family medicine, many drugs to buy back to eat only a little, the rest of the put The rest is put away for a while and then eventually thrown away.
Keeping a little knowledge, hospitals and pharmacies, in the end, who's cheaper?
In fact, many of the drugs in the hospital, the price is lower than the outside pharmacy, or even much lower!
Because this is a national policy, called "zero price difference", that is to say, public hospitals to purchase drugs, how much money to purchase can only be how much money to sell, do not allow price increases.
For example, amoxicillin clavulanate potassium for the treatment of acute suppurative tonsillitis in children, the hospital is 8.27 yuan / box purchased back, can only be 8.27 yuan / box sold out. And this drug is sold for at least $15-20 at outside pharmacies.
Some people say that it is cheaper and more affordable to buy drugs from the hospital.
That's right, but first of all, it's more convenient to buy drugs at the pharmacy than at the hospital, you can buy them downstairs, and you need to register and wait in line at the hospital, so you're willing to wait in line for a few hours in order to save a few bucks? Besides, are you sure that the little money you save is enough to cover the registration fee?
To end with a quote that has touched me the most since I've been in medicine - "But I want the world to be free of disease, and I'd rather have dusty medicines on the shelves."