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"Gym business plan example"
The location of the gym must be convenient for the masses, the location should have a wide place to park the car, the traffic is more suitable for the traffic is busy; club business has obvious geographical, around the range of 3-6km is the main customer service area, the club opens the location of the roughly divided into the commercial area, Office area, residential area; the main response to the surrounding flow of people, the income situation can be determined only after analysis.
Matters relating to the site lease:
1, the site lease costs: rent, deposit, property management fees, common charges, utilities and other costs accounting;
2, the site lease term
3, the site lease annual incremental costs
4, the site lease payment
Gym site and facilities:
One, area and facilities:
The site and facilities:
The site and facilities:
One, area and facilities:
One, area and facilities:
Another, the site and facilities:
I. Area: according to the actual need
Often the use of area below 800 square meters for small clubs, 800-1500 square meters for medium-sized clubs, 1500 square meters or more for large clubs.
Second, the space requirements: spacious, bright, airy
The height of the gym and the distance between the columns of the health club is the key to attracting fitness. Fitness clubs are mainly open space, floor height of 3m or more to ensure a good sense of vision and training space. The size of the column spacing affects the utilization effect of the aerobics hall, generally 8m spacing is more common.
Three, facilities and equipment
According to the actual situation, the main considerations: the walking route of the gym users, the characteristics of the functional areas and other elements, or is the security considerations (fire escapes, etc.). In the cooperation of professional designers, understand the parameters of the relevant aspects to determine whether the property conditions are suitable for opening a club, which is an indispensable process.
1, the club layout design
The club layout and the proportion of the area of each area is the key to the club design and even the future success of the business. Roughly divided into areas:
(1) front desk (service desk): cashier/distribution/consultation
(2) leisure/rest area: reading, chess, with a water bar, merchandise area.
(3) Dressing area, shower area, bathroom: men's and women's locker room/shower room/bathroom (steam room?)
(4) equipment area is divided into: aerobic training area, free weights area, fixed equipment area, etc.
(5) bodybuilding jumping hall: according to the club's overall area and teaching strength to set up a jumping hall,
(6) Yoga room: room temperature yoga, high-temperature yoga (can be used as a dance studio)
(7) Dynamic cycling room
2, the club's equipment and decoration style design
Supporting equipment:
(1) locker area equipment: lockers (lockers), shoe racks and benches with locks.
(2) shower room equipment: cold, hot water shower steam, (such as conditions can be designed for steam room)
(3) aerobic training equipment: dynamic bicycle, treadmill, elliptical machine, etc.
(4) weight training equipment: training a specific part of the body of the muscle groups of the equipment.
(5) free training equipment: bench press racks, barbells, dumbbells and so on.
(6) aerobics equipment: there should be independent sound, mats, dumbbells, pedals, fitness ball, etc..
(7) rest area: water bar corresponding equipment, merchandise display cabinets, computers, televisions, telephones, stereos and other equipment.
(8) staff clothing, medical first aid supplies, member gifts, promotional items and so on.
(9) water, electricity, fire and other equipment
Decoration, style design:
(1) the unique design of the club Logo (located in the most prominent place)
(2) signage (in the most prominent way and method of display and design)
(3) interior decorations: through the choice of materials and the main color to determine the style of the club (the use of murals to create fitness). atmosphere). And set up the coach introduction column, excellent staff list, health knowledge column, club notes and regulations column, member information column, fitness card price column
(3) construction bidding, decoration.
Four, the domestic fitness club license procedures
Currently there is no domestic business fitness clubs related to complete regulations and industry regulations, but roughly according to
the following procedures.
1, the club should be operated before the fire safety inspection opinion, business license, business permit, tax registration and other related procedures.
2, the application of computer management software.
3, the club to achieve computer management can be completed fitness card management (card, payment, card inspection, lost, replacement cards, etc.), locker management, cashier management, the club's business status all in the computer information, managers can easily, quickly and accurately get a handful of data, thus facilitating managers to carry out rigid control of flexible management.
V. Market Environment Analysis
1. Comprehensive Environment Analysis
2. Competitive Environment Analysis?
(V) Employee Recruitment and Training
Recruitment steps:
Release recruitment information.
Preliminary screening of applicants.
Related assessment and interviews for screened personnel.
Negotiate the rights and obligations of both parties in terms of labor and management.
Signing the contract.
Requirements
General information: name, gender, education, place of origin, health status, work experience and experience.
Professional situation: can be divided into professional knowledge and professional skills.
Trial. Candidates are required to participate in actual work to assess their working ability.
Personnel management
Employee and coach training: when the required personnel to participate in the work of the staff should be trained, the training should include the following aspects: professional ethics, professional knowledge, practical work skills, the spirit of team spirit and spirit of cooperation, inculcate the purpose of the enterprise.
Encouragement. Encouragement is a kind of stimulate the spirit of initiative within the enterprise staff and expand the efficiency of the enterprise and the effective means of energy, it is mainly through the management of the provisions and systems to reflect. It includes position and treatment changes, spiritual rewards, material rewards.
Evaluation. Each employee of the club's workload, work efficiency, quality of work and interpersonal relationships to quantitative assessment.
such as: the establishment of the attendance system and forms, the establishment of the work task book and the completion of the evaluation form, etc., especially the fitness club customer evaluation is very important.
Recruitment position:
Membership counselor. (emphasis), with good sales skills
Personal Trainer. (school students) (emphasis) Requirements: knowledge of professional machine fitness, as well as good basketball skills
Customer service.
Logistics. Finance.
Health club cost control
Process re-election: improve the cost composition
For example, at present, the first phase of the gym personal trainer class sweep basically use a treadmill, run until slightly sweaty. But do you have to have a treadmill to warm up? From a technical point of view, the warm-up can be completely replaced by a combination of low-weight strength equipment and body movements. A treadmill price of tens of thousands of dollars, a day of power consumption of more than ten degrees, if less than a few hours, the enterprise a year in the depreciation of equipment and electricity savings will be a considerable amount of money, especially for the many branches of the large health clubs to speak. Coaching and sales must be separated? Personal trainers do not have to patrol the field? Do clubs have to have hot water baths? Must the personal trainer program follow the four major processes of warm-up, strength training, aerobic training and stretching? Does the club have to have free cardio classes? Each process has the space to change the choice, the key is whether we have the mind to improve, the difference in profit is between the small process.